CIL mood test helps you pick paint colours

Winnipeg Free Press - Section G - - HOMES - CON­NIE OLIVER

ILOVE free ad­vice; es­pe­cially when it can be used from home at your leisure. Choos­ing colour is still one of the most dif­fi­cult de­ci­sions to make when re­dec­o­rat­ing, so we can use all the help we can get. CIL has a new web­site that will help you choose a colour pal­ette for each room in the home based on mood. In past col­umns I’ve writ­ten about how colour af­fects mood. The new CIL web­site is based on the mood fac­tor. It’s a new way to look at colour and an­other free tool that may just give you a di­rec­tion in which to pro­ceed with your colour choices.

“Stud­ies show that even once in store, many con­sumers still don’t know what paint colour to buy, yet al­most every­one can de­scribe what kind of feel­ing they would like to cre­ate in their room,” says Jen­nifer Jones, mar­ket­ing com­mu­ni­ca­tions man­ager of CIL Paints. To this end, CIL has launched a new web­site (, fea­tur­ing a unique tool to help con­sumers choose colours based on mood.

The web­site of­fers a “mood test,” which walks vis­i­tors through a se­ries of im­ages and asks them to click on their favourite ones. The test re­sults re­veal a per­son’s dé­cor taste and users are di­rected to a colour pal­ette to help them cre­ate their de­sired am­bi­ence. Vis­i­tors can put to­gether their own swatch of colours that are guar­an­teed to co-or­di­nate, or opt to have the site’s Colour Co­or­di­na­tor rec­om­mend per­son­al­ized colour schemes in real-time.

“The whole idea of the mood test is to make the paint se­lec­tion process sim­pler,” said Jones, who em­pha­sizes most peo­ple cite choos­ing a wall colour as the hard­est part of a paint project. “From the com­fort of home, with a few clicks of a mouse, we’re help­ing peo­ple turn a feel­ing into a fab­u­lous look,” she added, ex­plain­ing test-user feed­back has been over­whelm­ingly pos­i­tive.

I was on the new site as soon as I heard about it and had a great time with all of the tools and ad­vice it had to of­fer. Once you’ve taken the mood test, you can browse through sev­eral pho­tos of rooms in that mood realm. Would your tastes lean to­ward Mel­low and Com­fort­ing or Clean and Play­ful? The pho­tos in each mood cat­e­gory give you a good sam­pling of your mood tastes in var­i­ous set­tings and style of dé­cor. Not ev­ery photo in your spe­cific mood style will be to your ex­act lik­ing but there is a wide enough range of pho­tos in each cat­e­gory that will give you a good idea of what your style re­ally is. If you find a room shot that speaks to you, sim­ply click on ‘save th­ese swatches’ and the colour pal­ette, com­plete with colour names and num­bers, will be saved for fu­ture use or can be printed to take with you to the paint store. You can even email the swatch to a friend to get their ad­vice on your choices. You may have dif­fer­ent mood styles in dif­fer­ent rooms, so don’t think you have to stay in one style of colour pal­ette. I chose to browse all of the pho­tos in each mood cat­e­gory just to get ideas.

Vir­tual painter

One of my favourite tools is the vir­tual painter. You can take your saved colour swatches and use them to paint vir­tual rooms so you can see what they will look like in many set­tings. It’s a great way to get a vis­ual on colour op­tions. Un­like the sam­ple pho­tos in each colour-mood cat­e­gory, the vir­tual painter al­lows you to take your saved swatches and place the colours into a vir­tual room in vary­ing ways. You can, for ex­am­ple, paint the dark­est colour on a fo­cal wall in­stead of on the floor or opt to paint all sur­faces in just two of the three colours. The vir­tual painter al­lows you to put colour on detailed items like win­dow trim, ac­cent items and win­dow treat­ments. If you are work­ing with a fixed colour in your real room, like dark brown car­pet­ing in your bed­room, then you can fac­tor this into the room colour scheme. It’s a risk-free way to dec­o­rate be­fore you buy.

The site also has the stan­dard Paint Cal­cu­la­tor to help you cal­cu­late how much paint you need for your project and a Paint Suggestor tool to help you de­cide what kind of paint you need for spe­cific rooms and sur­faces. You can in­put info into this pro­gram re­gard­ing the sur­face you’re plan­ning to paint and in­di­cate which store you’d buy the paint from (Rona, Cana­dian Tire, etc.) and it will rec­om­mend the ex­act kind of CIL paint your cho­sen store will carry. This will save you hav­ing to browse around in the paint area, read­ing la­bels for spe­cific sur­face re­quire­ments and guess­ing at what you need. Once you know the name and type of paint you need, you can visit the site of your cho­sen re­tailer for pric­ing and avail­abil­ity or to com­pare prices to other re­tail­ers. The more home­work you can do be­fore you go shop­ping, the bet­ter.

The In­ter­net can be a great dec­o­rat­ing tool and should be used to gar­ner and share ideas for dec­o­rat­ing projects, styles and colour pal­ettes.


CIL of­fers a va­ri­ety of tools to help you pick your paint, in­clud­ing a mood test and a vir­tual painter, which lets you ap­ply your cho­sen colours to a va­ri­ety of vir­tual rooms.

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