Hot 103 is now Vir­gin Ra­dio; song re­mains the same

Winnipeg Free Press - Section G - - ENTERTAINMENT -

THE FM air­waves aren’t as hot in Win­nipeg any­more.

At 8 a.m. Fri­day, Hot 103 be­came known as Vir­gin Ra­dio. The brand, owned by the Richard Bran­son’s Vir­gin Group, is al­ready oper­at­ing in Van­cou­ver, Cal­gary, Ed­mon­ton, Toronto and Montreal at sta­tions owned by Hot 103’s par­ent com­pany, As­tral Me­dia Inc

The sta­tion will re­main a top 40 hits sta­tion with the same locally pro­duced Hot 103 shows and hosts, but has ac­cess to Vir­gin Ra­dio shared pro­gram­ming, which in­cludes in­ter­views and ac­cess with more art- ists, and fewer com­mer­cials.

To kick off the re­brand­ing, the sta­tion will be com­mer­cial-free throughout the long week­end and the Vir­gin Ra­dio Street Team will be driv­ing around the city ran­domly pay­ing for gas fill-ups, buy­ing Slurpees at 7-Eleven and pick­ing up bar tabs.

“We’re all very ex­cited. A Vir­gin Ra­dio sta­tion in Win­nipeg puts us on the Vir­gin world­wide map, al­low­ing us to bring even more ex­cit­ing artists, con­tests and fun to mu­sic fans in Win­nipeg. We’re in­cred­i­bly pumped,” said Sharon Tay­lor, vice-pres­i­dent and gen­eral man­ager of As­tral Man­i­toba.

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