Gangnam Style with its catchy tune and much imitated horse-riding dance is the most-watched video on YouTube ever.
The viral video has clocked more than 880 million YouTube views since its July release, beating Justin Bieber’s Baby, which racked up more than 808 million views since February 2010. PSY’s official channel on YouTube, which curates his songs and videos of his concerts, has nearly 1.3 billion views.
TubeMogul, a video ad buying platform, estimates that PSY and his agent YG Entertainment have raked in about $870,000 as their share of the revenue from ads that appear with YouTube videos. The Google Inc.-owned video service keeps approximately half.
PSY and YG Entertainment also earn money from views of videos that parody his songs.
But since YouTube can be accessed from all over the world, wouldn’t Asia be responsible for a significant chunk of the $870,000? The countries with the second and third-highest views of the video are Thailand and South Korea.
“Ads rates vary depending on which country the video is played. Developed countries have higher ad rates and developing countries lower,” said Brian Suh, head of YouTube Partnership in Seoul.
And the country with the most views of Gangnam Style? The United States.