Youtube

Winnipeg Free Press - Section G - - ENTERTAINMENT -

Gang­nam Style with its catchy tune and much im­i­tated horse-rid­ing dance is the most-watched video on YouTube ever.

The vi­ral video has clocked more than 880 mil­lion YouTube views since its July re­lease, beat­ing Justin Bieber’s Baby, which racked up more than 808 mil­lion views since Fe­bru­ary 2010. PSY’s of­fi­cial chan­nel on YouTube, which cu­rates his songs and videos of his con­certs, has nearly 1.3 bil­lion views.

TubeMogul, a video ad buy­ing plat­form, es­ti­mates that PSY and his agent YG En­ter­tain­ment have raked in about $870,000 as their share of the rev­enue from ads that ap­pear with YouTube videos. The Google Inc.-owned video ser­vice keeps ap­prox­i­mately half.

PSY and YG En­ter­tain­ment also earn money from views of videos that par­ody his songs.

But since YouTube can be ac­cessed from all over the world, wouldn’t Asia be re­spon­si­ble for a sig­nif­i­cant chunk of the $870,000? The coun­tries with the sec­ond and third-high­est views of the video are Thai­land and South Korea.

“Ads rates vary de­pend­ing on which coun­try the video is played. Devel­oped coun­tries have higher ad rates and de­vel­op­ing coun­tries lower,” said Brian Suh, head of YouTube Part­ner­ship in Seoul.

And the coun­try with the most views of Gang­nam Style? The United States.

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