PSY has been jetting around the world, performing on shows such as The X-Factor Australia and NBC’s Today Show, but such programs usually cover travel costs and not much else, said Gary Bongiovanni, editor-inchief of concert trade magazine Pollstar.
It is television commercials that are the big money spinner for the most successful of South Korea’s K-pop stars. PSY has been popping up in TV commercials in South Korea for top brands such as Samsung Electronics and mobile carrier LG Uplus.
Chung Yu-seok, an analyst at Kyobo Securities, estimates PSY’s commercial deals would amount to five billion won ($4.6 million) this year.
The money is cool. The products not so much. PSY is now the face of a new Samsung refrigerator and a major noo