Cana­dian Netflix watch­ers savour rather than binge

Winnipeg Free Press - Section G - - ENTERTAINMENT -

TORONTO — Cana­dian Netflix sub­scribers have mostly cho­sen to savour the new Kevin Spacey po­lit­i­cal drama House of Cards rather than binge on it, sug­gests a study by So­lu­tions Re­search Group Con­sul­tants.

About one in four Netflix sub­scribers had watched at least one episode of House of Cards within the first 27 days of the show’s on­line re­lease, ac­cord­ing to on­line sur­veys with 1,200 Cana­di­ans con­ducted last week by the Toronto-based com­pany.

The show, which also stars Robin Wright and Kate Mara, rep­re­sents a grow­ing strat­egy be­ing pushed by the stream­ing com­pany: re­leas­ing top-tier TV con­tent to sub­scribers all at once, rather than dol­ing out episodes weekly.

Of the Cana­dian Netflix sub­scribers who had checked out House of Cards, about 30 per cent had al­ready watched all 13 of the show’s episodes, 34 per cent watched four to 12 episodes, and 35 per cent had watched one to three.

The av­er­age num­ber of episodes viewed was seven, which works out to about two a week since the show was first made avail­able to Netflix sub­scribers.

The most likely to binge-watch the show were 18- to 34-year-old view­ers; about 40 per cent of the sub­scribers in that de­mo­graphic breezed through all 13 episodes. Only 18 per cent of view­ers 35 and older had al­ready streamed the whole first sea­son.

Of those Netflix sub­scribers who hadn’t yet seen the show, 34 per cent said they had heard of it and would try to watch it in the fu­ture, 30 per cent hadn’t heard of it, and nine per cent knew of it but had no plans to see it.

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