Food blogger calls for big change
and mentors all receive generous praise. This sense of fairness makes his overall project more approachable. But for all its strengths, The Ethical
has not successfully moved on from its roots as a blog. Reed frequently contradicts himself and bounces unnecessarily between ideas. He claims to have no interest in telling the reader how or what to eat, but has written an entire book doing just that. Reed would be more effective if he avoided masking his own agenda in a veneer of polite tolerance.
His occasional potshots at vegans and vegetarians are odd. One has sympathy for his contention that withdrawing from eating animals is hardly sufficient to effect wholesale change. Yet Reed falls victim to the allor-nothing perfectionist tendency familiar among those with an especially strong commitment to a cause.