Jour­nal­ist dis­sects po­lit­i­cal mar­ket­ing

Winnipeg Free Press - Section G - - LIFE - By Bob Arm­strong

TORONTO Star jour­nal­ist Su­san Dela­court re­turns to book­stores this fall with her fourth book about Cana­dian pol­i­tics, an in­side ac­count of back­room me­dia-man­ag­ing and plat­form-shap­ing.

Shop­ping For Votes: How Politi­cians Choose Us and We Choose Them will fo­cus on how po­lit­i­cal par­ties slice up their plat­forms to ap­peal to dif­fer­ent niche au­di­ences, and ar­gue that such an ap­proach aban­dons con­sen­sus-build­ing and national vi­sion.

Dela­court, who will visit the Thin Air Win­nipeg writ­ers fes­ti­val in Septem­ber, launches the book Oct. 5 with Dou­glas & McIn­tyre.

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