Aid campain launched with song

Winnipeg Free Press - Section G - - ENTERTAINMENT - By Chris Tal­bott

NASHVILLE — David Guetta can’t wait for you to hear his new song One Voice — for a cou­ple of rea­sons. The song is at the heart of a new part­ner­ship with the United Na­tions, and the 46-year-old French pro­ducer and DJ hopes it will in­spire fans to do­nate money for hu­man­i­tar­ian relief around the world, sim­ply by tweet­ing. It also shows a brand new side of his mu­si­cal per­son­al­ity. “It’s a big turn for me,” Guetta said of the song that fea­tures singer Mikky Ekko. “I’ve never had songs that are like this kind of sub­ject, so I’m re­ally ex­cited about this. It’s a big change lyri­cally, but also son­i­cally. Just, you know, grow­ing up, try­ing to do some­thing big­ger than my­self. ” Guetta will project a video for One Voice on the side of the U.N. build­ing in New York on Fri­day night with the help of Sec­re­tary-Gen­eral Ban Ki-moon, help­ing raise aware­ness for The World Needs More... hu­man­i­tar­ian aid cam­paign. Fans can trig­ger $1 do­na­tions by choos­ing a word to fin­ish the sen­tence, “The world needs more ... ,” and tweet­ing #world­needsmore #your­word. Guetta is back­ing the word love. Other spon­sors chose words like in­clu­sion, ed­u­ca­tion, dreams and em­pow­er­ment. De­tails are avail­able at the cam­paign’s web­site where the video un­veil­ing also can be watched via livestream Fri­day. The cam­paign launched in Au­gust on World Hu­man­i­tar­ian Day and was spurred by the dev­as­ta­tion caused in the Philip­pines by Typhoon Hyian. The money also will go to “other parts of the world like Syria, and ev­ery­where peo­ple are suf­fer­ing,” Guetta said.

FELIPE DANA / THE AS­SO­CI­ATED PRESS ARCHIVES

David Guetta hopes his song One Voice will in­spire hu­man­i­tar­ian do­na­tions.

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