Ap­ple en­gi­neer fired af­ter video of iPhone X goes vi­ral

Winnipeg Free Press - - NEWS -

IF you work at Ap­ple, you should take a les­son from the movie Fight Club.

The first rule of Ap­ple is, “You do not talk about Ap­ple.” The sec­ond rule of Ap­ple is, “You DO NOT talk about Ap­ple.”

And you es­pe­cially don’t let an Ap­ple prod­uct be seen in pub­lic be­fore Ap­ple wants it to be seen. A now-for­mer Ap­ple em­ployee learned that les­son the hard way, and is said to be out of a job.

Over the week­end, Brooke Amelia Peter­son posted a video on YouTube here she de­tailed how Ap­ple fired her fa­ther, an en­gi­neer with the com­pany. And what was the cause of her dad’s dis­missal?

Peter­son had ear­lier posted a video of a day in Septem­ber that in­cluded her go­ing shop­ping and tak­ing part in other ac­tiv­i­ties, one of which was hav­ing din­ner with her fa­ther on the Ap­ple cam­pus in Cu­per­tino, Calif.

That video in­cluded about 45 sec­onds of her fa­ther’s iPhone X. And that’s what got Ap­ple mad.

Peter­son posted the video. The video went vi­ral. Ap­ple asked Peter­son to take the video down. She did. Ap­ple fired her dad.

In her video, Peter­son laid out what had hap­pened, and didn’t re­ally blame the com­pany for giv­ing her dad the axe, say­ing, “They had to do what they had to do.”

There hasn’t been any word about Ap­ple maybe tak­ing mercy on Peter­son’s dad and giv­ing him his job back. Maybe Ap­ple CEO Tim Cook can give the en­gi­neer the equiv­a­lent of a pres­i­den­tial par­don and wel­come him back?

Af­ter all, Ap­ple had al­ready showed off the iPhone X, along with the iPhone 8 and iPhone 8 Plus, at a com­pany event in Cu­per­tino on Sept. 12.

iPhone X

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