Sup­port Group The post-surgery bra

ZOOMER Magazine - - CONTENTS - —Tara Losin­ski

WHEN A LOYAL cus­tomer came shop­ping af­ter a dou­ble mas­tec­tomy, the Que­becbased lin­gerie re­tailer La Vie en Rose took the op­por­tu­nity to de­velop a spee­cial­ity bra, in con­sul­ta­tion with her, and Muse, its post-mas­tec­tomy col­lec­c­tion, was born. Launched in 2010, the bra comes with patented re­mov­able fig­ure-bal­anc­ing pads – the com­bi­na­tion of a weighted gel and mi­crobeadss gives the pads a nat­u­ral move­ment and shape while be­ing lighter and coololer than tra­di­tional sil­i­cone pros­thet­ics. s.

Other fea­tures in­clude firm cups, straps po­si­tion­ing closer to the cen­tre of the cup for a closer se­cure fit and, be­cause treat­ment can in­crease sen­si­tiv­ity, the bra’s cups are lined with su­per-soft mi­crofi­bre.

This fall, the com­pany in­tro­duced two breast cancer sur­vivors, Caro­line Per­ron, 45, and Brett Mc­Cully, 31 as Muse spokes­peo­ple. The com­pany found Mc­Cully af­ter an im­pas­sioned Face­book post she made about the bras. “Just the fact that you can shop [for] post-mas­tec­tomy bras in a lin­gerie store makes a huge dif­fer­ence,” she says, and who opted for a mas­tec­tomy af­ter her di­ag­no­sis at age 29, “… it gave me back a sense of nor­mal­ity.”

And fash­ion wasn’t com­pro­mised for all this func­tion. The two Muse styles are avail­able in ba­sic colours and, in sea­sonal hues and prints. $60, www. lavieen­rose.com

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