Patag­o­nia pro­motes new store with surf ses­sion

Action Asia - - NEWS & VIEWS -

PATAG­O­NIA IS MAK­ING WAVES in Hong Kong. They re­cently opened a new store in the hap­pen­ing Pak Sha Road area of Cause­way Bay, hold­ing an open­ing party on Septem­ber 23 at the new lo­ca­tion with their APAC Gen­eral Man­ager, Bre­men Sch­meltz, and Mar­ket­ing Man­ager, Jake Set­nicka, in at­ten­dance. To help pro­mote the store, they or­gan­ised a surf event the pre­vi­ous day at Big Wave Bay, Shek O, where Sch­meltz and Set­nicka rode the waves be­side me­dia part­ners and other sup­port­ers. Kiki Yip, the Hong Kong Mar­ket­ing Man­ager said, “We had so much fun, I just found out we can surf in Hong Kong!”

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