Partnership in action
IN THE SUMMER OF 1992, AN AUSSIE ADVERTISING EXECUTIVE and a British lawyer, both based in Hong Kong, started a new magazine. It was for people like them: people with money who wanted to indulge their sense of adventure. If Lonely Planet was for people who can ‘get their luggage off a carousel’, Action Asia was for those who could get their luggage off the back of a yak, or perhaps off a stranger who’d taken their luggage off the carousel and was now running for the nearest exit. As we mark 25 years of pioneering travels around Asia, what’s especially humbling is how many of you have been with us for much, or even all, of that journey. We heard a few weeks back from a Canadian, Aaron Mcbride, who in 1993/94, was an exchange student in Davao City. There he joined DATBA (Davao All Terrain Biking Association) who we featured in the June/july 1994 issue, including a pic of Aaron with others from the club. He bought a copy at the time but when that was recently destroyed, he wrote to ask for another to share with his children. Though we weren’t able to find a copy anymore, we sent him a scan of the cover and article which he plans to have printed into a booklet. In contrast, soon after we got another request, from a mother in the UK whose son Josh’s entry in a lodge guestbook had been quoted in a story on the Danum Valley. He’d found out about the quote after googling his name for a school project. We were only too glad to send him a copy. We’re thrilled and thankful to have such eager readers of all ages, people whose own travels inspire us in turn. If you have a special memory of Action Asia, we’d love to hear it.