De­cathlon opens Hong Kong stores

Action Asia - - NEWS & VIEWS -

FRENCH SPORT­ING GOODS reta i ler, De­cathlon, opened its doors in Hong Kong for the first time on Au­gust 2. The brand has 1,200 stores around the world, in­clud­ing out­lets in Sin­ga­pore, Malaysia, In­dia, Thailand and Tai­wan. Ex­pan­sion in China has been es­pe­cially rapid, with the num­ber of out­lets there fore­cast to sur­pass those in its home coun­try in the next year or so. With many of the 35,000 prod­ucts in the com­pany’s in­ven­tory sourced in China, it’s no sur­prise that De­cathlon has had an of­fice in the ter­ri­tory for years. Now, with in­ter­est in sport and the out­doors be­com­ing more main­stream in Hong Kong, they felt the time was right to en­ter the re­tail mar­ket. De­cathlon has opened two Hong Kong stores to be­gin with, one in each of the recog­nised shop­ping dis­tricts of Mong Kok and Cause­way Bay. The for­mer is a rel­a­tive go­liath in a city where sky-high rents are a ma­jor fac­tor – 2,300sqm – giv­ing them room to dis­play prod­ucts for 45 of the 70 or so sports they sup­port. They also ex­pect to use the space to hold com­mu­nity events.

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.