Wechat group targets Chinese adventure travellers
Niche travel consultancy Bannikin Asia and travel media company 40urs have launched a Wechat group that aims to answer queries from outbound Chinese adventure travellers, and travel retailers who want to attract them. Not only are the Chinese travelling in huge numbers but they are also travelling ever more widely. According to the International Association of Antarctica Tour Operators, the Chinese overtook Australians as the second largest source of travellers to the continent in 2017, accounting for 12% of some 46,000 total visitors. Meanwhile, Russian figures reveal that the Chinese are the largest group of visitors to its Arctic region for viewing the Northern Lights; and Finland’s Lapland region – known for its wilderness feel, ski resorts and reindeer herders – recorded a 92% rise in overnight stays by Chinese visitors in 2016. Apart from anticipated questions such as recommendations on hot travel picks and suggested itineraries, the Bannikin 40urs China Group also sends out a weekly newsletter – ‘Inside Out China’ – that discusses top five trends. It includes content like exclusive package launches by Ctrip, another travel provider in the Mainland. Shown right are Wilde Ng, founder of 40urs and Natasha Martin, Managing Director of Bannikin Asia. Bannikin Asia is the Hong Kong-based satellite office of Bannikin Travel and Tourism in Toronto. The media agency 40urs, is active across various social platforms including Weibo, Wechat, Youku and Facebook.