Wechat group tar­gets Chi­nese ad­ven­ture trav­ellers

Action Asia - - NEWS & VIEWS -

Niche travel con­sul­tancy Ban­nikin Asia and travel me­dia com­pany 40urs have launched a Wechat group that aims to an­swer queries from out­bound Chi­nese ad­ven­ture trav­ellers, and travel re­tail­ers who want to at­tract them. Not only are the Chi­nese trav­el­ling in huge num­bers but they are also trav­el­ling ever more widely. Ac­cord­ing to the In­ter­na­tional As­so­ci­a­tion of Antarc­tica Tour Op­er­a­tors, the Chi­nese over­took Aus­tralians as the sec­ond largest source of trav­ellers to the con­ti­nent in 2017, ac­count­ing for 12% of some 46,000 to­tal vis­i­tors. Mean­while, Rus­sian fig­ures re­veal that the Chi­nese are the largest group of vis­i­tors to its Arc­tic re­gion for view­ing the North­ern Lights; and Fin­land’s La­p­land re­gion – known for its wilder­ness feel, ski re­sorts and rein­deer herders – recorded a 92% rise in overnight stays by Chi­nese vis­i­tors in 2016. Apart from an­tic­i­pated ques­tions such as rec­om­men­da­tions on hot travel picks and sug­gested itin­er­ar­ies, the Ban­nikin 40urs China Group also sends out a weekly news­let­ter – ‘In­side Out China’ – that dis­cusses top five trends. It in­cludes con­tent like ex­clu­sive pack­age launches by Ctrip, an­other travel provider in the Main­land. Shown right are Wilde Ng, founder of 40urs and Natasha Martin, Man­ag­ing Di­rec­tor of Ban­nikin Asia. Ban­nikin Asia is the Hong Kong-based satel­lite of­fice of Ban­nikin Travel and Tourism in Toronto. The me­dia agency 40urs, is ac­tive across var­i­ous so­cial plat­forms in­clud­ing Weibo, Wechat, Youku and Face­book.

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