slowup grow­ing fast

Action Asia - - FINAL FRAME - Learn more about slowup at www.slowup.ch

Of all the cy­cling events held across Switzer­land an­nu­ally, none are more im­por­tant in fos­ter­ing a com­mu­nal spirit of well­ness, to­geth­er­ness and en­vi­ron­men­tal sen­si­tiv­ity than those un­der the slowup ban­ner. Started i n 2000 as a pre­lude to the 2002 Swiss na­tional expo, slowup has grown each year – both in the num­ber of events and in the num­ber of par­tic­i­pants. Since its foun­da­tion, mil­lions of peo­ple have taken part and dur­ing the whole of 2018, more than 450,000 are ex­pected to join at least one of the 18 events on the cal­en­dar. Chris­tian Friker, CEO of slowup says, “The slowup ‘for­mula’ is as sim­ple as it is con­vinc­ing: close off roads in an at­trac­tive re­gion to mo­torised ve­hi­cles for a day and pro­vide a sup­port­ing pro­gramme with a wide va­ri­ety of en­ter­tain­ment along the route. The re­sult will be a fes­tive oc­ca­sion like no other: young and old, fam­i­lies and sin­gles, ex­er­cise fans and plea­sure freaks – all en­joy the fun at­mos­phere in a car-free zone.” “The na­tional in­sti­tu­tion of slowup con­sists of the or­gan­i­sa­tions Pro­mo­tion Santé Suisse Foun­da­tion, Switzer­land­mo­bil­ity Foun­da­tion and Switzer­land Tourism. Their ob­jec­tives are all found i n the slowup for­mula: pro­mo­tion of health, pro­mo­tion of hu­man-pow­ered mo­bil­ity and de­vel­op­ing tourism in Switzer­land,” he says. slowup is a reg­is­tered brand so if any­one wants to or­gan­ise a slowup event, they need to sub­mit a li­cence re­quest with a con­cept that com­plies with the move­ment’s qual­ity cri­te­ria. The num­ber of slowup events is capped at a max­i­mum of 20 a year. “Within a very short time the idea be­came a na­tional in­sti­tu­tion – one of the largest as far as the num­ber of ac­tive par­tic­i­pants is con­cerned,” says Friker. In­clu­sion and ac­cess are ev­ery­thing. The events are free to en­ter and the routes are as flat as pos­si­ble, the choice of pace and dis­tance left to the in­di­vid­ual. Any hu­man-pow­ered ve­hi­cle is al­lowed, from re­cum­bents to in­line skates, skate­boards to wheel­chairs. “Some­times peo­ple con­struct fan­tasy ve­hi­cles spe­cially for this event,” he says. “I have seen par­tic­i­pants which have even in­stalled a bar­be­cue on their bike – you never know when you might get hun­gry! The Fedex team came one year as a ship, with the cap­tain on a bike in front and the oth­ers with a res­cue ring, ship’s rail­ing and other equip­ment be­hind.”

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