Pro­mot­ing Na­tion­wide Read­ing

Beijing (English) - - CONTENTS - Trans­lated by Su Yi­long, pol­ished by Mark Zuiderveld, pho­tos by Deng Wei, Li Xiaoyin, Song Pengfei

On April 23 2017, World Book and Copy­right Day, the 7th Bei­jing Read­ing Festival opened, en­cour­ag­ing read­ing trends in Bei­jing.

2017 is the Year of Read­ing and key for im­ple­ment­ing the De­vel­op­ment Pro­gramme of Na­tion­wide Read­ing dur­ing the 13th Five-year Plan (2016–2020). On April 23, World Book and Copy­right Day, Bei­jing Mu­nic­i­pal­ity cel­e­brated the opening of the 7th Bei­jing Read­ing Festival. Once again, the fashion of read­ing is boom­ing in Bei­jing.

Opening Cer­e­mony of the Read­ing Festival

On April 23, the Pub­lic­ity De­part­ment of the CPC Bei­jing Mu­nic­i­pal Com­mit­tee, Bei­jing Mu­nic­i­pal Bureau of Press, Pub­li­ca­tion, Ra­dio, Film and Tele­vi­sion, Bei­jing Mu­nic­i­pal Ed­u­ca­tion Com­mis­sion, Bei­jing Mu­nic­i­pal Bureau of Cul­tural Her­itage, the Peo­ple’s Govern­ment of Xicheng District, and Soong Ching- ling For­mer Res­i­dence Man­age­ment Cen­tre jointly or­gan­ised the 7th Bei­jing Read­ing Festival in the for­mer res­i­dence of Soong Ching- ling ( 1893–1981).

The launch cer­e­mony con­sists of three parts: Theme of the Festival, Mu­seum Tour and Lec­tures. In the first sec­tion, or­gan­is­ers re­leased 100 books and 20 tourist routes, is­sued the first let­ters of ap­point­ment for read­ing lead­ers and badges for “lit­tle en­voys” of Bei­jing sto­ries, in­vited cul­tural celebri­ties to choose 100 clas­sics on Bei­jing and re­leased them through youth read­ing groups. The launch­ing cer­e­mony also rec­om­mended twenty routes for study tours and showed peo­ple read­ing notes to en­cour­age those to “walk into read­ing, and read while walk­ing.”

On the opening cer­e­mony of the 7th Bei­jing Read­ing Festival, or­gan­is­ers launched the “Read­ing Bei­jing · Tour­ing Bei­jing · Speak­ing Bei­jing · Lov­ing Bei­jing Project,” which will pro­mote read­ing in dif­fer­ent an­gles: Travel around Bei­jing un­der dif­fer­ent themes, share Bei­jing by dif­fer­ent mea­sures and guide lo­cal youth groups to read about her his­tory, visit lo­cal mu­se­ums and mon­u­ments so that they can sense the great changes tak­ing place in Bei­jing and cul­ti­vate a sense of be­long­ing.

In the mu­seum tour, cu­ra­tors from the so­cial de­part­ment of the for­mer res­i­dence of Soong Ching-ling or­gan­ised teach­ers and stu­dents, as well as fam­ily rep­re­sen­ta­tives for a visit. As a part of a lec­ture series, Wang Xiny­ing, re­searcher of Cap­i­tal Mu­seum, Doc­tor of Bei­jing His­tory and cu­ra­tor of Read­ing the City ex­hi­bi­tion, shared se­crets about Bei­jing's sites since its es­tab­lish­ment some 3,000 years ago.

The 2017 Bei­jing Read­ing Festival will con­tinue un­til De­cem­ber and will also have 19 ac­tiv­i­ties that fo­cus on the “By Read­ing, For Read­ing” spirit and pro­mote a read­ing so­ci­ety un­der themes of In­no­va­tion, Care, Beauty and Suc­ces­sion re­spec­tively dur­ing the four sea­sons.

On April 23, the Read­ing City will fo­cus on themes of Spring Read­ing and In­no­va­tion, light­ing the whole city with read­ing cer­e­monies with na­tion­wide read­ing across 16 dis­tricts, read­ing marathons, 36 ma­jor events and some 300 read­ing events, mark­ing the be­gin­ning of a read­ing spree. Around April 23, the 16 dis­tricts un­der Bei­jing made up their plans for build­ing a read­ing so­ci­ety in 2017 and held launch­ing cer­e­monies. This spring, Bei­jing has been filled with out­door ad­ver­tis­ing bill­boards, mo­bile li­braries, read­ing cham­ber, read­ing sta­tions among many other fa­cil­i­ties. The broad­cast, “Read­ing + Me,” fea­tur­ing dozens of cul­tural celebri­ties, be­came wide­spread through­out the city.

This re­sult comes from many years of ef­forts put into de­vel­op­ing the Bei­jing Read­ing Festival. Seven years ago, to im­ple­ment the spirit and re­quire­ments of the Cen­tral Com­mit­tee for pro­mot­ing na­tion­wide read­ing, Bei­jing Mu­nic­i­pal­ity com­bined its ef­forts with lo­cal con­di­tions to cre­ate the plat­form of Bei­jing Read­ing Festival. In 2014, the pro­gramme be­came a na­tional brand and re­named the Bei­jing Read­ing Festival.

Since then the pro­gramme has made grad­ual progress, ex­plored the brand and united sup­ports from all over the com­mu­nity to pro­mote cul­tures and in­dus­tries, and re­gions and read­ers. The event has since made “Read Good, Read Well” a fashion, mak­ing read­ing a life­style and spir­i­tual pur­suit. The festival has also be­come a new win­dow for the out­side world to see the lo­cal cul­tural de­vel­op­ment and a new model for fos­ter­ing a read­ing so­ci­ety. Its de­vel­op­ment plays a lead­ing role across the coun­try and has suc­cess­fully pushed for­ward our steps in build­ing such a so­ci­ety.

Build­ing a City of Cul­ture

In the six-in- one pub­lic na­tion­wide read­ing ser­vice plat­form of Bei­jing Read­ing Festival, 16 district gov­ern­ments and 30 or­gan­i­sa­tions play a fun­da­men­tal role in sup­port­ing the whole pro­gramme and in pro­mot­ing its ac­tiv­i­ties. In 2017, Bei­jing's 16 dis­tricts de­vel­oped a unique na­tion­wide read­ing pro­gramme and held launch cer­e­monies on World Book and Copy­right Day.

Xicheng District has set up 23 read­ing ar­eas since the be­gin­ning of the con­struc­tion of Read­ing Xicheng and held up to 2,000 read­ing events on cam­puses and com­mu­ni­ties with the help of dozens of cul­tural celebri­ties. The district has played a lead­ing role in build­ing a lit­er­ate so­ci­ety.

In 2017, in or­der to carry out read­ing ac­tiv­i­ties in Xicheng District, govern­ment agen­cies in­clud­ing the Pub­lic­ity De­part­ment of the CPC Bei­jing Mu­nic­i­pal Com­mit­tee, Bei­jing Mu­nic­i­pal Bureau of Press, Pub­li­ca­tion, Ra­dio, Film and Tele­vi­sion, and the Peo­ple’s Govern­ment of Xicheng District jointly held launch cer­e­monies for the Read­ing Spring ac­tiv­ity to make plans for the fol­low­ing year and pro­mote the con­struc­tion of a Read­ing Xicheng. On the af­ter­noon of April 23, a launch cer­e­mony was held at the Tem­ple of An­cient Mon­archs in Bei­jing.

Rep­re­sen­ta­tives of pri­mary and sec­ondary schools in Xicheng District and artist Lin Daxin pre­sented shows, en­cour­ag­ing peo­ple’s life and pass­ing on Chi­nese virtues. Xicheng District Com­mis­sion of Cul­ture of Bei­jing Mu­nic­i­pal­ity re­leased the De­vel­op­ment Pro­gramme of Na­tion­wide Read­ing in Xicheng District dur­ing the 13th Five-year Plan (2016–20). The pro­gramme fo­cuses on mak­ing Read­ing Xicheng a brand for pro­mot­ing a read­ing so­ci­ety and build­ing a ser­vice sys­tem for peo­ple in the district to fo­cus on grass-roots ben­e­fits with­out los­ing sight of key ar­eas in lo­cal de­vel­op­ment, and has made five key tasks and three sup­port­ing poli­cies for build­ing a Read­ing Xicheng, im­prov­ing qual­ity and ef­fi­ciency of progress.

Xicheng District is also work­ing to build a “district- street- home” pub­lic read­ing net­work, giv­ing res­i­dents the most of lo­cal re­sources and set­ting up read­ing ar­eas to pro­vide a new way for pub­lic read­ing ser­vices— fol­low­ing the Read­ing Xicheng Model. From Zhuandu Zone, the first read­ing zone in Bei­jing, to Ji­aguwen Yuedu Read­ing Area, a pop­u­lar com­mu­nity- level read­ing ser­vice provider; from 24/ 7 China Book­store in Yanchi Lou to the artistic Rong­baozhai Book­shop; from Baiyun Yizhan of Baiyun­guan Beili in Bei­jing to Di’er Sh­u­fang in Jinzhongdu Park; from Fanx­ing Xiju Chun­shuba that fo­cuses on art and opera to Piy­ing Wen­hua Ho­tel along Shicha­hai. These read­ing ar­eas

and tra­di­tional pub­lic ser­vice ar­eas pro­vide dif­fer­en­ti­at­ing prod­ucts to meet needs from all lev­els and cover more cul­tural ar­eas.

To en­cour­age the de­vel­op­ment of read­ing ar­eas and lo­cal infrastructure in Xicheng, the district govern­ment is­sued 15 Xicheng Fea­tured Read­ing Area brands for ar­eas and Xicheng Read­ing Friends cer­tifi­cates to those who have con­trib­uted to the de­vel­op­ment of a Read­ing Xicheng. Ar­eas and in­di­vid­ual sup­ports will jointly pro­mote the de­vel­op­ment of read­ing ser­vices in Bei­jing.

On World Book and Copy­right Day, Xicheng District held some 20 events around the district un­der the theme “I and Time-hon­oured Stores,” in­clud­ing meet­ings of read­ers and com­pil­ers and pro­mo­tion events of Xichengqu Laoz­i­hao Puxi Cong­shu (“col­lec­tion of chron­i­cles of time-hon­oured stores in Xicheng, Bei­jing”), and the launch cer­e­mony of se­rial lec­tures on clas­sic works, a read­ing saloon of Bei­jing Laogu­iju (“old cus­toms of Bei­jing”) and “Walk­ing Cul­ture, Read­ing China” (the launch cer­e­mony of 2017 Read­ing Re­lay) and some 200 read­ing events. The launch cer­e­mony has be­come an im­por­tant part of the Bei­jing Read­ing Festival, mark­ing the start of Read­ing Xicheng.

Af­ter World Book and Copy­right Day ended, Xicheng District will hold a series of read­ing ac­tiv­i­ties in­clud­ing a ‘‘Read­ing Marathon.’’ With li­braries at all lev­els tak­ing a lead role, Xicheng District also made joint ef­forts with lo­cal pub­lish­ing houses, book­shops, media and other or­gan­i­sa­tions to share re­sources, pro­mote a read­ing com­mu­nity and es­tab­lish the “Xicheng District Read­ing Pro­mo­tion+ Union” as an im­por­tant part of so­ci­ety.

Other dis­tricts launched colour­ful theme ac­tiv­i­ties. Six­teen dis­tricts in Bei­jing have par­tic­i­pated in Bei­jing Read­ing Festival via pub­lic read­ing ser­vices and made use of lo­cal re­sources to im­prove goals of build­ing a read­ing so­ci­ety.

A Com­mu­nity of Read­ers

With a long-stand­ing cul­ture and many pub­lish­ing houses and cul­tural celebri­ties, the 7th Bei­jing Read­ing Festival gives full play to the cap­i­tal's unique ad­van­tages, ac­tively in­te­grates re­sources for read­ing, and unites sup­port from all sec­tors of the com­mu­nity to in­crease par­tic­i­pa­tion in pro­mot­ing a read­ing so­ci­ety and mak­ing Bei­jing a city of read­ers. On World Book and Copy­right Day, the city was im­mersed in the slo­gan “read more, read well.”

‘Read­ing Marathon’

Since the found­ing of the Bei­jing Read­ing Festival, the plat­form has been fo­cus­ing on fos­ter­ing so­cial forces to take re­spon­si­bil­ity and play a role in pro­mot­ing na­tion­wide read­ing. At this an­nual event, so­cial forces with more ac­tiv­ity act in more cre­ative ways to reach out at a grass-roots level and help the event take root in the hearts of read­ers.

San­lian Taofen Book­store is China’s first 24-hour book­shop, ad­vo­cat­ing na­tion­wide read­ing for ev­ery­one and com­mit­ted to pro­vid­ing read­ers with an ap­pro­pri­ate read­ing space. On World Book and Copy­right Day of 2016, San­lian Taofen Book­store hosted the first “Read­ing Marathon,” at­tract­ing over 200 peo­ple be­tween six and 80 years old.

On the World Book and Copy­right Day of 2017, San­lian Taofen Book­store joined the lead­ing group of­fice of the Bei­jing Read­ing Festival, Bei­jing Peo­ple’s Broad­cast­ing Sta­tion, Pub­lic­ity De­part­ment of Bei­jing Haid­ian District Com­mit­tee of the CPC and Haid­ian District Com­mis­sion of Cul­ture of Bei­jing Mu­nic­i­pal­ity to or­gan­ise once again a 24-hour ‘‘Read­ing Marathon’’ at San­lian Taofen in Haid­ian. The aim of this event was to pro­vide read­ers and book­worms with a non-stop, lights- on read­ing space for an ex­tra read­ing chal­lenge.

Read­ers who at­tended the event needed to get a “Read­ing Pass­port” and reg­is­tered their time and bib­li­og­ra­phy to start the chal­lenge. Adult read­ers who read for six hours, chil­dren at three to

eight who read for more than one hour, and ado­les­cents who read for more than three hours, and at the same time fin­ished at least one book can com­plete the chal­lenge and re­ceive a seal from San­lian Taofen Book­store. Those who read for more than 12 hours also re­ceived a win­ner’s cer­tifi­cate. This is a test of per­se­ver­ance and con­cen­tra­tion, and a feast for thought and read­ing. The seal and cer­tifi­cate recorded peo­ple’s read­ing time.

Start­ing from 8 a. m. in the morn­ing, book lovers in Bei­jing came to the book­shop for a marathon chal­lenge. Read­ers went into the book­shop, picked their own books, and started to read. Shi Zonghui, 84, was orig­i­nally a man­ager at Xin­hua Book­store. Xu Youyou, 77, is a doc­tor. Both hav­ing read a plethora of books, read­ing be­came in­sep­a­ra­ble from their lives. They may not be as strong as younger peo­ple, but their abil­ity to read qui­etly re­mained undi­min­ished.

Meng Zezhen who is four and a half years old fol­lowed his mother into the book­shop. He took his favourite di­nosaur al­bum and read it all the time. Half a year later he be­gan to learn words and al­ways had the book his his hands. Zezhen would read for around half an hour; even when go­ing shop­ping with adults or at the su­per­mar­ket, he would take the ini­tia­tive to go to the book area and read for a lit­tle while be­fore go­ing home.

Bei­jing San­lian Taofen 24-Hour Book­store (Haid­ian Branch) lies ad­ja­cent to Ts­inghua Univer­sity and other uni­ver­si­ties. Many stu­dents came to the book­shop for the event, in­clud­ing a woman named Deng among them. As read­ing was an im­por­tant part of her life, she came in very early in the morn­ing. In less than two hours she al­ready fin­ished half a book. “On World Book and Copy­right Day, it means some­thing spe­cial for me to come join in the marathon,” Deng said.

World Book and Copy­right Day event at­tracted more than 300 read­ers, ex­tended to the whole of Bei­jing, and of­fi­cially be­came one of the im­por­tant events in the launch­ing cer­e­mony. In 2017, the Bei­jing Read­ing Festival will change Bei­jing into a city of read­ing by invit­ing ev­ery ci­ti­zen to read and ap­pre­ci­ate books through 21 themed ac­tiv­i­ties and events in the year, such as the 2017 “Read­ing Marathon,’’ pro­mot­ing the “Read­ing + Me” ac­tion plan.

The Sound of Read­ing

Peo­ple gath­ered around the newly com­pleted blue- grey “Read­ing Sta­tion” in the cen­tre of Bei­jing San­lian Taofen 24Hour Book­store (Haid­ian Branch), wait­ing to read books. This is the first Read­ing Sta­tion of its kind built jointly by Bei­jing

Peo­ple’s Broad­cast­ing Sta­tion and Bei­jing Read­ing Festival.

Ef­fec­tively com­bin­ing com­mu­nity and strength­en­ing co­op­er­a­tion are one of the fea­tures of the “Bei­jing Model” in pro­mot­ing na­tion­wide read­ing. Bei­jing Peo­ple’s Broad­cast­ing Sta­tion and the Bei­jing Read­ing Festival Or­ga­niz­ing Com­mit­tee is build­ing a plat­form through this model, cre­at­ing an at­mos­phere for read­ing in so­ci­ety. This Read­ing Sta­tion in the book­shop is also the first dis­play plat­form built by Bei­jing’s broad­cast­ing sta­tion for read­ers and lis­ten­ers.

Read­ers in the cap­i­tal in the sta­tion and note down their favourite lit­er­ary works. The Read­ing Sta­tion col­lected au­dio data, and af­ter care­ful edi­tions by read­ing pro­fes­sion­als, records would be played daily by FM87.6 at six prime times: 9 a.m., 11 a.m., 1 p.m., 5 p.m., 7 p.m., and 10 p.m. Read­ings were sent out via ra­dio waves for more read­ers en­thu­si­asts could share in the joy of read­ing.

In ad­di­tion to read­ing and rec­om­mend­ing books, the FM87.6 chan­nel also fo­cused on in­ter­views of vice- chair­man of the China Writ­ers As­so­ci­a­tion Li Jingze, head of the Chi­nese Med­i­cal Doc­tor As­so­ci­a­tion Zhang Yan­ling, pres­i­dent of Cap­i­tal Normal Univer­sity Gong Huili, Sec­re­tary Cui Shuqiang of Haid­ian District Com­mit­tee of the CPC, Gen­eral Man­ager of San­lian Book­store Zhang Zuozhen, pain­ter Jin Shangyi, writ­ers Cao Wenx­uan, Liu Liu, and Zhou Guop­ing, his­to­rian Yan Chong­nian, ac­tor Lan Tianye, in­ter­na­tional chess mas­ter Xie Jun and other cul­tural celebri­ties, ex­perts and schol­ars. They would tell their own read­ing sto­ries, and rec­om­mend or re­cite the books they liked or were read­ing.

Five pro­grammes in­clud­ing Zhi­dao Buzhi­dao (“do you know”) and Tingt­ing Tanger­duo (“sugar ears”) will also launch plans for in­tro­duc­ing na­tion­wide read­ing ac­tiv­i­ties and pro­mot­ing “Read­ing + Me.” Since World Book and Copy­right Day started on April 23, the sta­tion has been air­ing on nine chan­nels in pub­lic ad­ver­tise­ments where 16 in­flu­en­tial and fa­mous writ­ers, cul­tural celebri­ties, univer­sity pres­i­dents, and lead­ers ad­vo­cate read­ing so that more peo­ple can read with the words of the wise.

The sta­tion and Bei­jing Read­ing Festival Or­gan­is­ing Com­mit­tee has launched the “Se­lec­tion of the 7th Bei­jing Read­ing Festival” to “ex­plore the power of read­ing and iden­tify read­ing mod­els” through ac­tiv­i­ties and read into the “Read­ing Fam­ily, Read­ing Demon­stra­tion Com­mu­nity, and Gold Medal Read­ing Pro­moter.” Dur­ing the same pe­riod, the sta­tion will also carry out off­line ac­tiv­i­ties like send­ing books to the coun­try­side and “send­ing books to the cam­pus” to pro­mote na­tion­wide read­ing.

Mo­bile Li­brary Ve­hi­cles

Over the years, the Bei­jing Read­ing Festival has been try­ing to ex­plore meth­ods that can be copied and made great ef­forts to cre­ate many “Read­ing Pro­mo­tion Ac­cel­er­a­tors” to boost par­tic­i­pa­tion, ex­tend time, and gen­er­ate greater in­flu­ence so that the event can be­came more pop­u­lar and pro­mote Bei­jing’s ex­em­plary role in the coun­try.

With these ac­tiv­i­ties, giv­ing Bei­jing res­i­dents more choices in read­ing ar­eas and de­vel­op­ing read­ing habits has be­come a com­mon mea­sure to pro­mote read­ing. On World Book and Copy­right Day of 2017, the launch cer­e­mony of Mo­bile Li­brary Ve­hi­cles of the 7th Bei­jing Read­ing Festival was held in the build­ing of Bei­jing Mu­nic­i­pal Bureau of Press and Pub­li­ca­tion. Af­ter that, five Mo­bile Li­brary Ve­hi­cles were driven to the Tem­ple of An­cient Mon­archs in Bei­jing Xicheng, Xi­dan Books Build­ing, Dax­ing District Cul­tural Ac­tiv­ity Cen­tre, Wanda Plaza in Feng­tai District, and the of­fice com­plex of the peo­ple’s Govern­ment of Haid­ian District, which be­gan their day's jour­ney.

“To see the world by read­ing and walk­ing,” the white words writ­ten on the black ve­hi­cles were eye- catch­ing in early morn­ings. These Mo­bile Li­brary Ve­hi­cles were equipped with a staff desk. In ad­di­tion to of­fer­ing peo­ple drinks, they also had a 30- layer wooden drawer- style book­case that could store up to 2,000 books.

When one of the ve­hi­cles stopped at the Tem­ple of An­cient Mon­archs, staff opened a cov­er­ing plate along the side of the ve­hi­cle, re­veal­ing a minia­ture world: a desk, book­case, cof­fee ma­chine, ice maker, even a TV, silent power gen­er­a­tor, fire ex­tin­guisher and other equip­ment. In­side the ve­hi­cle stood a book­case.

Staff first brought out 30 sup­port­ers and set them up next to the ve­hi­cle; they pulled out a tray, took about 500 newly pub­lished books out, and a mini book­shop was set up in a mat­ter of min­utes. A few more read­ing ta­bles, chairs and um­brel­las, and a mo­bile li­brary soon ap­peared.

At the mo­bile li­brary, peo­ple not only buy drinks and books, but also bor­row any one of the books in the tray af­ter pay­ing a fee, which is given back to the bor­rower once the book is re­turned. Ve­hi­cles parked in the streets of Bei­jing gave the pub­lic eas­ier ac­cess to read at any time.

The Mo­bile Li­brary Ve­hi­cles quickly at­tracted the eyes of peo­ple. “I have seen peo­ple sell­ing books in a van, but most of the books were pi­rated. Here we can see cer­tain books, and this way is new.” A man named Zhang picked up a book to read in the shade. He said he was en­gaged in fi­nance, but wanted to change his sub­ject on World Book and Copy­right Day, so he chose to read a more com­mon book.

Mo­bile Li­brary Ve­hi­cles were de­vel­oped jointly by BELENCRE Book­store and Bei­jing Joint Pub­lish­ing Com­pany and the first gen­er­a­tion was launched with the “Joint Read­ing” brand in 2015. The first gen­er­a­tion was a con­verted 1.5-ton van with­out book­shelves, but with cof­fee on sale.

Read­ers had to climb up to buy books on stairs.

With a sec­ond gen­er­a­tion of the mo­bile li­brary, the com­pany spent more money and bought seven small pas­sen­ger ve­hi­cles, each about 400,000 yuan. These Mo­bile Li­brary Ve­hi­cles have been to the China World Trade Cen­tre Plaza, 798 Art Zone, Geely Univer­sity and other ar­eas.

Recita­tion Event

With more read­ing ac­tiv­i­ties in Bei­jing and de­vel­op­ment of an ur­ban read­ing en­vi­ron­ment, vol­un­teer read­ing ac­tiv­i­ties have emerged with more ad­vo­cates pro­mot­ing grass­roots read­ing. There are also more fam­i­lies read­ing to­gether to main­tain re­la­tion­ships. Some com­mu­ni­ties are full of books, with both large and small read­ing groups formed. These vol­un­teer or­gan­i­sa­tions and in­di­vid­u­als pro­mote read­ing as a healthy way of life, help­ing to build an abun­dant ur­ban read­ing com­mu­nity.

On the eve of World Book and Copy­right Day, a meet­ing called “Read the World with You” was held in the Great Hall of the Peo­ple, spon­sored by All- China Fed­er­a­tion of Re­turned Over­seas, di­rected by the lead­ing group of Bei­jing Read­ing Festival, co­or­di­nated by New Era Health In­dus­try (Group) Com­pany Lim­ited, and or­gan­ised by Bei­jing Chen Duo Pro­duc­tions and the pub­lic Wechat ac­count of “Read­ing Group.”

Par­tic­i­pants in this event mainly came through the pub­lic Wechat ac­count, which con­sisted of three gen­er­a­tions of no­table Chi­nese artists and celebri­ties, in­clud­ing Yin Zhiguang, Chen Duo, Fang Ming, and Jiang Xin­tian. They read and re­cited fa­mous Chi­nese sto­ries and de­vel­oped the Chi­nese peo­ple's love of read­ing, en­hanc­ing their qual­ity, and car­ry­ing on the her­itage of tra­di­tional Chi­nese cul­ture.

April 23, 2017 marked the first an­niver­sary of the “Read­ing Group” on­line. On this day, the Wechat plat­form co-founded by voice ac­tors Cao Can, Yin Zhiguang, Chen Duo, Fang Ming, Hong Yun, Qu Xianhe and Pu Cunxin, and ini­ti­ated jointly by more than 50 in­flu­en­tial artists in the read­ing, per­form­ing, an­chor­ing, broad­cast­ing and the cul­tural cir­cle. The pub­lic ac­count has be­come China's high- end read­ing plat­form, suc­cess­fully held at many read­ing events. While pro­mot­ing read­ing and recit­ing, they also con­trib­uted to the pros­per­ity of na­tion­wide read­ing.

Pro­mot­ing read­ing re­quires the ef­forts of many peo­ple. More in­di­vid­u­als and so­cial in­sti­tu­tions are tak­ing an ini­tia­tive to en­ter this field. The govern­ment's em­pha­sis on, en­cour­age­ment and sup­port for read­ing ac­tiv­i­ties, and com­bin­ing forces from so­ci­ety will sup­port the con­tin­ued de­vel­op­ment of na­tion­wide read­ing, re­quir­ing a gen­er­a­tion of ef­fort but which will ben­e­fit fu­ture gen­er­a­tions.

With many na­tion­wide read­ing ac­tiv­i­ties are hap­pen­ing across the city, the in­tro­duc­tion, plan­ning, and or­gan­i­sa­tion of ac­tiv­i­ties helps cre­ate a bet­ter read­ing at­mos­phere, fully sup­ply­ing read­ing con­tent, im­prove the infrastructure con­struc­tion, build a stronger read­ing pro­mo­tion team, com­plete rel­e­vant sys­tem and mech­a­nism, and fully en­gage so­cial forces.

It is fore­see­able that dur­ing the “13th Five-year Plan,” the Bei­jing Read­ing Festival will shine even brighter, be more in­no­va­tive and use­ful as pub­lic read­ing ser­vices will be con­tin­u­ously de­liv­ered at a grass-roots level, with read­ing be­com­ing a more com­mon life­style.

Artist Yin Zhiguang re­cites at the opening cer­e­mony of the 7th Bei­jing Read­ing Festival.

On World Book and Copy­right Day, San­lian Taofen Book­store pre­sens the “Read­ing Pass­port” to par­tic­i­pants of the “Read­ing Marathon.”

At the “Read­ing Sta­tion”

The “Read­ing Sta­tion” is a highlight of the 7th Bei­jing Read­ing Festival.

Brows­ing books at a book­store

A mo­bile li­brary ve­hi­cle at the Tem­ple of An­cient Mon­archs for World Book and Copy­right Day

A recita­tion event with artists held at the Great Hall of the Peo­ple on World Book and Copy­right Day

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