E-coupons Bring Comforts of Cul­ture

Beijing (English) - - CONTENTS - Trans­lated by Wang Wei, pol­ished by Mark Zuiderveld, pho­tos by Li Xiaoyin

The Bei­jing Elec­tronic Cul­tural Con­sump­tion Coupons and Bei­jing Cul­ture- Easy Cards aim to pro­vide res­i­dents an eas­ier and more con­ve­nient cul­tural life.

At the end of March 2017, the State- owned Cul­tural As­sets Su­per­vi­sion and Ad­min­is­tra­tion Of­fice of the Peo­ple’s Gov­ern­ment of Bei­jing Mu­nic­i­pal­ity held a launch cer­e­mony at the Bei­jing Books Build­ing for is­su­ing Bei­jing’s Elec­tronic Cul­ture Con­sump­tion Coupons. Us­ing the coupons has be­come a first for Bei­jing’s res­i­dents in cul­tural con­sump­tion.

In the first year of the 13th Five-year Plan (2016–2020), cul­tural con­sump­tion was first in­cluded in a pro­gramme of the Chi­nese Gov­ern­ment. Bei­jing Mu­nic­i­pal­ity is China’s cul­tural cen­tre and has huge po­ten­tial to ad­vance its cul­tural con­sump­tion based on its cul­tural her­itage and re­sources. Pro­mot­ing these coupons, Bei­jing’s res­i­dents can ben­e­fit from poli­cies on cul­tural con­sump­tion and gain more in­di­vid­ual choices in this sec­tor.

En­hanc­ing Eco­nomic Growth

In re­cent years the Chi­nese Gov­ern­ment has been ex­pand­ing and guid­ing cul­tural con­sump­tion with poli­cies in­clud­ing The Guide­line to Fur­ther Boost Con­sump­tion as a Key Com­po­nent in Driv­ing Eco­nomic De­vel­op­ment (Guofa[2015]no.66) and The Opin­ions of the Im­prove­ment of Tourism, Cul­ture, Sports, Health, El­derly Care, and Ed­u­ca­tional Train­ings to Please Con­sumers (Guofa[2016] No.85). In 2014 the Peo­ple’s Gov­ern­ment of Bei­jing Mu­nic­i­pal­ity for­mu­lated The Opin­ions on Pro­mot­ing Cul­tural Con­sump­tion (Jingzhengfa [2014] No. 44), be­com­ing China’s first doc­u­ment on the pol­icy of lo­cal cul­tural con­sump­tion.

Over the years, Bei­jing Mu­nic­i­pal­ity’s cul­tural con­sump­tion has seen steady growth and its va­ri­ety of cul­tural prod­ucts have advanced de­vel­op­ment of the cul­tural and cre­ative in­dus­try. In 2016, the value added of the mu­nic­i­pal­ity’s cul­tural and cre­ative in­dus­try was 357.05 bil­lion yuan, a growth of 12.3 per­cent over the pre­vi­ous year; the in­dus­try’s out­put ac­counted for 14.3 per­cent of the mu­nic­i­pal­ity’s GDP, up by 0.5 per­cent­age points from the pre­vi­ous year. The cul­tural and cre­ative in­dus­try has be­come a pil­lar in­dus­try of the mu­nic­i­pal­ity and played an im­por­tant role in driv­ing eco­nomic growth.

In 2016, the State- owned Cul­tural As­sets Su­per­vi­sion and Ad­min­is­tra­tion Of­fice of the Peo­ple’s Gov­ern­ment of Bei­jing Mu­nic­i­pal­ity and the Bureau of Fi­nance worked to­gether to try to is­sue elec­tronic cul­tural con­sump­tion coupons to con­tinue to ex­pand and guide cul­tural con­sump­tion and en­able more con­sumers to share the ben­e­fits of cul­tural re­form and de­vel­op­ment. More than 50 co­op­er­a­tive or­gan­i­sa­tions from cul­ture and arts, press and pub­li­ca­tions, ra­dio, tele­vi­sion and film, and elec­tri­cal busi­ness sec­tors re­ceived 597,400 con­sumers and coupons val­ued at 10 mil­lion yuan were is­sued and used dur­ing three months, which reached a to­tal out­put of 67.5455 mil­lion yuan. Co­op­er­a­tive or­gan­i­sa­tions pro­vided more than 20 mil­lion

yuan as a profit-shar­ing pro­mo­tion to boost eco­nomic growth for the mu­nic­i­pal­ity.

In 2017, is­su­ing coupons was still listed for im­prov­ing peo­ple’s well-be­ing by the mu­nic­i­pal gov­ern­ment. The State-owned Cul­tural As­sets Su­per­vi­sion and Ad­min­is­tra­tion Of­fice of the Peo­ple’s Gov­ern­ment of Bei­jing Mu­nic­i­pal­ity in­creases the amount of the coupons is­sued and elec­tronic coupons worth 50 mil­lion yuan will be is­sued and dis­trib­uted to res­i­dents in groups on special occasions. The first group of coupons val­ued at 5 mil­lion yuan was is­sued from the end of March to April and 36 co­op­er­a­tive or­gan­i­sa­tions were se­lected. From May to June, coupons val­ued at 10 mil­lion yuan will be is­sued and 160 co­op­er­a­tive or­gan­i­sa­tions of­fer pro­mo­tional ac­tiv­i­ties. From July to Au­gust, 10-mil­lion-yuan coupons (the third batch) will be is­sued to sup­port the Bei­jing Cul­tural Con­sump­tion Sea­son. The fourth group of elec­tronic coupons val­ued at 15 mil­lion yuan will be is­sued from Septem­ber to De­cem­ber. The value of the last batch will be 10 mil­lion yuan and and will be is­sued be­fore April 2018.

If the pro­por­tion of lever­age for stim­u­lat­ing con­sump­tion is 1:5, the 50 mil­lion yuan worth of coupons will cre­ate a direct con­sump­tion of 250 mil­lion yuan and bring cor­rel­a­tive con­sump­tion up to more than 2.5 bil­lion yuan.

Guid­ing Cul­tural Con­sump­tion

In or­der to adapt to con­sump­tion habits of Bei­jing’s res­i­dents, the State-owned Cul­tural As­sets Su­per­vi­sion and Ad­min­is­tra­tion Of­fice of the Peo­ple’s Gov­ern­ment of Bei­jing Mu­nic­i­pal­ity ex­panded sub­sidised fields from four in 2016 to seven in 2017. They in­clude per­form­ing arts, books and au­dio­vi­sual prod­ucts, cin­e­mas, de­riv­a­tive prod­ucts of the cul­tural and cre­ative in­dus­try, cul­tural tourism, en­ter­tain­ment and sports. The of­fice sub­di­vided and se­lected fields ac­cord­ing to main­stream val­ues in­clud­ing pro­mot­ing tra­di­tional Chi­nese cul­tures, fol­low­ing mar­ket laws de­vel­op­ment and tilt­ing to­ward spe­cific groups of con­sumers based on The Clas­si­fi­ca­tion of Cul­tural and Cre­ative In­dus­try and its Re­lated In­dus­tries in Bei­jing Mu­nic­i­pal­ity and Bei­jing Mu­nic­i­pal Bureau of Sta­tis­tics on the Sta­tis­tics Meth­ods of To­tal Con­sump­tion.

Per­form­ing arts in­clude mu­sic, song and dance, dra­mas, op­eras, stages plays, chil­dren’s plays and quyi (Chi­nese folk art forms such a singing bal­lads, sto­ry­telling, comic di­a­logue, clap­per talk and cross talk). Coupon hold­ers can use their coupons when pur­chas­ing tick­ets at the Bei­jing Poly The­atre. Coupons don't con­flict with the the­atre’s pack­ages, which means the the­atre of­fers an ad­di­tional dis­count. Pek­ing Opera and chil­dren’s plays are im­por­tant ar­eas cov­ered by the coupons but have not cov­ered celebrity shows.

Books and au­dio­vi­sual prod­ucts also in­clude mag­a­zines and dig­i­tal books. To im­ple­ment The Opin­ion on Sup­port of the De­vel­op­ment of Phys­i­cal Book­stores ini­ti­ated by 11 min­istries and com­mit­tees of China, the of­fice in­creases its sup­port for con­sumers who buy books in book­stores but re­duces on­line book­stores’ dis­counts. At the Bei­jing Book Fair in April 2017, in ad­di­tion to ex­hibitors’ dis­counts, con­sumers can also en­joy dis­counts brought by these coupons. Con­sumers who bought books in the fair’s main ex­hi­bi­tion area where coupons are avail­able will en­joy mul­ti­ple dis­counts. An of­fi­cial of the or­gan­is­ing com­mit­tee said, “The dis­count of­fered at the 2017 event sets a record among the pre­vi­ous fairs.”

Film con­sump­tion in­cludes go­ing to the cin­ema and view­ing films on­line. The of­fice ex­pands sub­si­dies for mati­nees and el­derly film­go­ers to deal with the mu­nic­i­pal­ity's de­cline at the box of­fice based on the Film In­dus­try Pro­mo­tion Law of China.

De­riv­a­tive prod­ucts of the cul­tural and cre­ative in­dus­try in­clude de­riv­a­tives of cul­tural relics, in­tan­gi­ble cul­tural her­itage, hand­i­crafts and tra­di­tional Chi­nese sta­tionery. The SOCASAO fo­cuses on of­fer­ing

sub­si­dies for tra­di­tional Chi­nese or Bei­jing's cul­tural prod­ucts but does not sup­port high priced works of art that are con­sid­ered as part of col­lec­tion and in­vest­ment.

En­ter­tain­ment in­cludes karaoke or KTV clubs. Karaoke, with its good rep­u­ta­tion and gov­ern­men­tal recog­ni­tion, of­fers sub­sidised dis­counts for the el­derly.

Cul­tural tourism in­cludes “Bei­jing Gifts” and other tourism prod­ucts with a Bei­jing style. For stu­dents re­ceiv­ing a com­pul­sory ed­u­ca­tion, this in­cludes par­ent-child ac­tiv­i­ties, pop­u­lar sci­ence ex­pe­ri­ence and red tourism. Travel agen­cies of­fer folk ex­pe­ri­ence tours in­clud­ing one-day tours of tra­di­tional Bei­jing cul­ture and oth­ers scenic ar­eas in sub­ur­ban Bei­jing.

Sports con­sump­tion in­cludes pre­sent­ing Olympic Win­ter Games cul­ture, ex­pe­ri­enc­ing win­ter sports, watch­ing com­pe­ti­tions, and pro­mot­ing win­ter sports to com­mu­ni­ties and uni­ver­sity cam­puses.

The of­fice launched the first group of 36 co­op­er­a­tive or­gan­i­sa­tions where elec­tronic coupons are avail­able, in­clud­ing 12 or­gan­i­sa­tions that spe­cialise in books and au­dio­vi­sual prod­ucts, 11 cin­e­mas and 9 the­atres and act­ing troupes. They cover de­riv­a­tive prod­ucts of the cul­tural and cre­ative in­dus­try, tourism and en­ter­tain­ment, and high­light three tra­di­tional ar­eas of cul­tural con­sump­tion: per­form­ing arts, books and films. Ad­di­tion­ally, the num­ber of out­lets where the coupons are avail­able has in­creased to about 160, cov­er­ing Bei­jing’s 16 dis­tricts: five in Dongcheng, eight in Xicheng, seven in Chaoyang, three in Haid­ian, two in Yan­qing and one for each of the other 11 dis­tricts.

In 2017, the pe­riod of is­su­ing coupons is longer than be­fore, which be­gan from March 30, 2017 and will end in April 2018, cov­er­ing New Year’s Day and Spring Fes­ti­val of 2018. The sub­sidised pro­por­tion was 20 per­cent dur­ing the pi­lot pe­riod and now ranges be­tween 10 to 30 per­cent. The gov­ern­ment in­creases sub­si­dies for pro­mot­ing main­stream val­ues, tra­di­tional Chi­nese cul­ture and cul­tural con­sump­tion of the el­derly.

Cre­at­ing Win-win Sit­u­a­tions

Many ben­e­fits come with the coupons. The method of re­ceiv­ing the coupons is sim­ple: reg­is­ter with a name on the pub­lic ac­count num­ber on Wechat of Bei­jing Wen­huika Guang­fang Fuwuhao (Bei­jing Cul­tural Easy Card) and re­ceive coupons. One can also ap­ply for the Bei­jing Cul­tural Easy Card through China Min­sheng Bank and con­nect the card on­line to ap­ply for coupons.

The coupons are di­vided into two types: gen­eral and special coupons and have six dif­fer­ent de­nom­i­na­tions: 5 yuan, 10 yuan, 20 yuan, 30 yuan, 50 yuan and 100 yuan. The gen­eral coupons can be used in co­op­er­a­tive phys­i­cal stores and special coupons can be used in cor­re­spond­ing co­op­er­a­tive stores or their on­line busi­ness plat­forms. When spend­ing 25 yuan, 50 yuan, 100 yuan, or 150 yuan for a sin­gle trans­ac­tion, one can use 5 yuan, 10 yuan, 20 yuan, and 30 yuan coupons re­spec­tively. In key cul­tural con­sump­tion ar­eas, the pro­por­tion of us­ing coupons will be mod­er­ately in­creased but will not ex­ceed 30 per­cent for a sin­gle trans­ac­tion. One can only use one coupon per trans­ac­tion but they can't be used al­to­gether.

When pay­ing for pur­chases at a store, a cashier tells the cus­tomer the face value of a coupon he or she can use af­ter scan­ning a two-di­men­sional code. The cus­tomer then pays the bal­ance af­ter a coupon is used.

Con­sumers can en­quire about in­for­ma­tion such as ad­dress of co­op­er­a­tive or­gan­i­sa­tions through the ser­vice ac­count num­ber and Wechat sub­scrip­tion of the Bei­jing Cul­ture-easy Card, and the

card’s of­fi­cial web­site. When in doubt on the ap­pli­ca­tion and use of coupons, a hot­line num­ber is avail­able to call. Con­sumers also have the right to su­per­vise the qual­ity of ser­vice of co­op­er­a­tive or­gan­i­sa­tions and sub­mit com­plaints of poor ser­vice.

In 2017, in or­der to en­sure that con­sumers en­joy ben­e­fits of the gov­ern­ment pol­icy, the coupons are is­sued ac­cord­ing to cor­re­spond­ing rules with its op­ti­mised pro­ce­dure. A real-name sys­tem has be­come a so­cial trend. This sys­tem will play a sig­nif­i­cant role in es­tab­lish­ing an in­di­vid­ual’s good rep­u­ta­tion and build­ing a har­mo­nious so­cial en­vi­ron­ment. To en­sure the coupons are valid and is­sued, one can ap­ply for the coupons by regis­tra­tion.

Zhou Maofei, ex­ec­u­tive di­rec­tor gen­eral of the State-owned Cul­tural As­sets Su­per­vi­sion and Ad­min­is­tra­tion Of­fice of the Peo­ple’s Gov­ern­ment of Bei­jing Mu­nic­i­pal­ity, in­tro­duced that a real-name sys­tem could en­sure the safety of per­sonal ac­counts and avoided iden­tity theft, help­ing the gov­ern­ment pro­tect con­sumers’ in­ter­ests. The gov­ern­ment can learn about con­sumers’ habits and de­mands by analysing data to for­mu­late poli­cies for ben­e­fit­ting peo­ple and pro­mot­ing con­sump­tion; the gov­ern­ment needs to fig­ure out an an­nual per­sonal cap on us­ing the coupons based on a real-name sys­tem; con­sumers don't need to worry about dis­clo­sure of per­sonal in­for­ma­tion as co­op­er­a­tive or­gan­i­sa­tions will strictly pro­tect the con­sumers’ per­sonal in­for­ma­tion and pro­hibit us­ing in­for­ma­tion for mak­ing a profit.

An­nual per­sonal cap on us­ing the coupons is 500 yuan. In 2017, a third-party in­sti­tu­tion for man­ag­ing the coupons is in­tro­duced to track the en­tire per­for­mance and carry out sat­is­fac­tion sur­veys on con­sumers and co­op­er­a­tive or­gan­i­sa­tions, help­ing ad­just op­ti­mised mea­sures to ben­e­fit con­sumers and the busi­nesses.

The State-owned Cul­tural As­sets Su­per­vi­sion and Ad­min­is­tra­tion Of­fice of the Peo­ple’s Gov­ern­ment of Bei­jing Mu­nic­i­pal­ity re­vised and drafted old and new reg­u­la­tions to stan­dard­ise work­flow and strengthen the coupons’ fund man­age­ment and en­sure con­ti­nu­ity and sta­bil­ity of poli­cies over the next few years.

En­sur­ing Qual­ity Ser­vice

As Bei­jing Mu­nic­i­pal­ity gath­ers its cul­tural re­sources, any of Bei­jing's reg­is­tered busi­nesses that spe­cialise in cul­tural prod­ucts and ser­vices have the chance to be­come a co­op­er­a­tive or­gan­i­sa­tion.

The State-owned Cul­tural As­sets Su­per­vi­sion and Ad­min­is­tra­tion Of­fice of the Peo­ple’s Gov­ern­ment of Bei­jing Mu­nic­i­pal­ity released an an­nounce­ment on its of­fi­cial web­site to se­lect the coupons’ co­op­er­a­tive or­gan­i­sa­tions. It fo­cuses on or­gan­i­sa­tions that of­fer cul­tural prod­ucts and ser­vices with main­stream value and fea­tur­ing tra­di­tional Chi­nese cul­ture.

Ac­cord­ing to an an­nual work pro­gramme, the of­fice or­gan­ises ex­perts to eval­u­ate and se­lect pre-qual­i­fied can­di­dates from a re­serve pool as planned co­op­er­a­tive or­gan­i­sa­tions of the year, which will be pub­li­cised for a time. Pub­li­cised or­gan­i­sa­tions will be­come co­op­er­a­tive or­gan­i­sa­tions of the year if not ob­jected dur­ing that time pe­riod.

Af­ter a unit is ap­proved as a co­op­er­a­tive or­gan­i­sa­tion, its busi­ness in­for­ma­tion, prod­ucts and special of­fer ac­tiv­i­ties will be pro­moted with var­i­ous forms by SOCASAO. The co­op­er­a­tive or­gan­i­sa­tion will be equipped with pay­ment ter­mi­nals and

If a co­op­er­a­tive or­gan­i­sa­tion is se­lected as an out­stand­ing co­op­er­a­tive or­gan­i­sa­tion, it ob­tains qual­i­fi­ca­tion of a co­op­er­a­tive or­gan­i­sa­tion of next year with­out be­ing ex­am­ined and ap­proved. It will be rec­om­mended to be­come a co­op­er­a­tive or­gan­i­sa­tion of Bei­jing Cul­tural Con­sump­tion Sea­son if it meets cor­re­spond­ing re­quire­ments. The of­fice will also es­tab­lish an exit mech­a­nism of a

co­op­er­a­tive or­gan­i­sa­tion and im­ple­ment dy­namic man­age­ment to en­sure qual­ity ser­vice.

In 2017, the of­fice put for­ward goals to ad­vance the coupons. As far as so­cial ben­e­fits are con­cerned, the of­fice se­lects co­op­er­a­tive or­gan­i­sa­tions to gather high- qual­ity cul­tural prod­ucts, sup­port clas­sics, guide ori­en­ta­tion to­wards cul­ture, healthy con­sump­tion trends, and pro­mote tra­di­tional Chi­nese cul­ture and so­cial­ist core val­ues. For eco­nomic ben­e­fits, the of­fice seeks to ex­pand cul­tural con­sump­tion of Bei­jing Mu­nic­i­pal­ity to greatly en­hance con­sumer spend­ing.

The State-owned Cul­tural As­sets Su­per­vi­sion and Ad­min­is­tra­tion Of­fice of the Peo­ple’s Gov­ern­ment of Bei­jing Mu­nic­i­pal­ity al­lows con­sumers to have more free­dom to choose, stim­u­late the pub­lic’s de­sire on cul­tural con­sump­tion and ad­vance the cul­tural mar­ket's de­vel­op­ment. The of­fice will fur­ther guide cul­tural busi­nesses to pro­vide more im­proved prod­ucts and ser­vices.

Pro­mot­ing Cul­tural Con­sump­tion

Ex­pand­ing cul­tural con­sump­tion is a main driv­ing force for de­vel­op­ing the cul­tural and cre­ative in­dus­try and also one of the im­por­tant func­tions of the State- owned Cul­tural As­sets Su­per­vi­sion and Ad­min­is­tra­tion Of­fice of the Peo­ple’s Gov­ern­ment of Bei­jing Mu­nic­i­pal­ity. At present, the of­fice presents strate­gies com­bin­ing “a sea­son, a card, coupons and a list of cul­tural prod­ucts” to pro­mote cul­tural con­sump­tion in the Bei­jing Mu­nic­i­pal­ity.

The “sea­son” refers to the Bei­jing Cul­tural Con­sump­tion Sea­son. Bei­jing Mu­nic­i­pal­ity has held four con­sec­u­tive ses­sions of the event. In 2016, dur­ing the 4th event, there were over 21,000 ac­tiv­i­ties, at­tract­ing 77.762 mil­lion par­tic­i­pants with a to­tal spend­ing of 16.08 bil­lion yuan. In 2017, more peo­ple are ex­pected to ben­e­fit from the 5th event.

The “card” refers to the Bei­jing Cul­ture- Easy Card. In Septem­ber 2013, the of­fice started to is­sue the card to pro­mote cul­tural con­sump­tion. The card cov­ers cul­tural re­sources of the mu­nic­i­pal­ity’s 16 dis­tricts. They in­clude book­stores, cin­e­mas, the­atres, ed­u­ca­tional and train­ing in­sti­tu­tions, scenic ar­eas, e- com­merce busi­nesses, busi­nesses in an­i­ma­tion and on­line games, cul­tural and en­ter­tain­ment busi­nesses, works of art and their trades, li­braries, mu­se­ums, art gal­leries and other cul­tural en­ter­prises and in­sti­tu­tions. Bei­jing res­i­dents can ap­ply for the card free of charge and re­ceive dis­counted cul­tural prod­ucts and ser­vices at cul­tural or­gan­i­sa­tions. At present, there are more than 1,000 co­op­er­a­tive cul­tural or­gan­i­sa­tions and their out­lets reach over 2,000, cov­er­ing busi­nesses ar­eas of the mu­nic­i­pal­ity.

In 2016, the card was up­graded, and the of­fice en­tered into a strate­gic co­op­er­a­tion agree­ment with the Bei­jing Branch of China Min­sheng Bank and Bei­jing In­ter­na­tional Ad­ver­tis­ing and Com­mu­ni­ca­tion Group Com­pany Lim­ited to present Min­sheng Wen­hui Lian­mingka (“Min­sheng Wen­hui Co-branded Card”). In ad­di­tion to of­fer­ing dis­counts and loy­alty points ser­vices, the card can per­form more ser­vices such as pay­ments and other val­ueadded ser­vices.

“Lists” re­fer to lists of cul­tural prod­ucts based on the Bei­jing Cul­tural Con­sump­tion Sea­son. As the cul­tural and cre­ative in­dus­try grows rapidly and cul­tural re­sources need to de­velop high- qual­ity brands, cul­tural busi­nesses need to have brand cul­ti­va­tion so that con­sumers can en­joy cul­tural prod­ucts and ser­vices. Bei­jing Cul­tural Con­sump­tion Sea­son gath­ers cul­tural re­sources to pro­mote brands of those prod­ucts, show­ing a lay­out of the mu­nic­i­pal­ity’s cul­tural con­sump­tion and high- end prod­ucts and ser­vices.

Se­lect­ing high­lights of “the Brands of the Cul­tural Con­sump­tion of Bei­jing Mu­nic­i­pal­ity” pro­motes ex­changes of the in­dus­try, ap­pli­ca­tion of re­search find­ings, mar­ket de­vel­op­ment and in­no­va­tion. Dur­ing the event of 2016, the of­fice con­ducted five rank­ing lists in­clud­ing “Top 10 Cul­tural and Cre­ative Prod­ucts,” “Top 10 Cul­tural Tourism Tours” and “Top 10 Land­marks of Cul­tural Con­sump­tion.” Dur­ing the 2017 event, it will con­tinue to present ranked lists giv­ing the pub­lic the op­por­tu­nity to vote for lists.

Cul­tural or­gan­i­sa­tions of the mu­nic­i­pal­ity are in­creas­ingly en­cour­aged to of­fer a va­ri­ety of bet­ter prod­ucts and ser­vices with com­pet­i­tive prices based on the gov­ern­ment’s mea­sures such as is­su­ing coupons, hold­ing Bei­jing Cul­tural Con­sump­tion Sea­son, pre­sent­ing the Bei­jing Cul­tural-easy Card and con­duct­ing an­nual rank­ing lists of cul­tural prod­ucts and ser­vices. Im­ple­ment­ing these mea­sures will cre­ate a win-win sit­u­a­tion, giv­ing con­sumers an ex­pe­ri­ence of the mu­nic­i­pal­ity’s cul­tural de­vel­op­ment and eco­nomic strength and gain more ben­e­fits, giv­ing co­op­er­a­tive or­gan­i­sa­tions perks of ad­di­tional in­come.

Scan­ning this QR code gets you the elec­tronic cul­tural con­sump­tion coupon

The elec­tronic cul­tural con­sump­tion coupons with dif­fer­ent face val­ues

The Bei­jing Cul­ture-easy Card and China Min­sheng Bank are in­te­grated.

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