Tourism Pro­mo­tion of Shan­dong’s Seven Cities

Beijing (English) - - CONTENTS - Trans­lated by Su Yi­long, pol­ished by Png Yu Fung

The Shan­dong Penin­sula Tourism Cities Re­gional Co­op­er­a­tion Fed­er­a­tion held a fair in Bei­jing to pro­mote tourism re­sources of its seven mem­ber cities.

The Shan­dong Penin­sula Tourism Cities Re­gional Co­op­er­a­tion Fed­er­a­tion held a pro­mo­tional fair in Bei­jing on April 27 to pro­mote the tourism re­sources of its seven mem­ber cities. They are: Qing­dao, Yan­tai, Wei­hai, Rizhao, Weifang, Dongy­ing, and Binzhou. Of­fi­cials from Bei­jing Mu­nic­i­pal Com­mis­sion of Tourism De­vel­op­ment and the rel­e­vant de­part­ments of the seven cities, as well as rep­re­sen­ta­tives from tourism agency and me­dia in­sti­tu­tions, took part in the fair. The re­sources from the seven mem­ber cities were in­te­grated and sev­eral tourism routes within Shan­dong Prov­ince were launched.

This is the first group mar­ket­ing fair since the fed­er­a­tion was founded in Novem­ber 2015. The seven cities in­tro­duced their re­sources to the en­thu­si­as­tic vis­i­tors through videos and pre­sen­ta­tions.

Shan­dong Penin­sula is one of the large penin­su­las in China, with seas on three sides. It be­longs to the warm-tem­per­ated zone with hu­mid mon­soon cli­mate and has a rocky coast­line with cliffs, bays and is­lands. Cool in sum­mer and ideal for sum­mer re­treat, its nat­u­ral scenery and pleas­ant cli­mate at­tracts Bei­jingers.

Many tourist routes were rec­om­mended at the fair, in­clud­ing the two-day tour for wine tast­ing and en­joy­ing fam­ily time and five-day tour for sight­see­ing at Rizhao, Qing­dao, Wei­hai, and Penglai, Wei­hai and Binzhou. The rel­e­vant re­sources were pre­sented and pub­li­cised at the fair.

All of the seven mem­ber cities are sit­u­ated within the Shan­dong Penin­sula and lo­cated in the main area of the Blue Eco­nomic Zone. They have good re­gional co­op­er­a­tion foun­da­tion in terms of tourism re­sources and tourists source mar­kets. Their re­sources look sim­i­lar, but vary in de­tail. The fair achieved a break­through by adopt­ing the group mar­ket­ing method, which is a trend for re­gional tourism co­op­er­a­tion in the fu­ture.

The seven cities will fur­ther im­prove re­gional tourism co­op­er­a­tion mech­a­nism, strengthen co­op­er­a­tion, and im­ple­ment co­or­di­nated de­vel­op­ment, share re­sources, in or­der to re­alise mu­tual ben­e­fit, con­struct in­ter­con­nected tourism trans­port, in­for­ma­tion and ser­vice net­work, and pro­mote the com­mon pros­per­ity of tourism in­dus­try. They aim to make the fed­er­a­tion an ef­fi­cient re­gional tourism co­op­er­a­tion in­sti­tu­tion with shared ben­e­fits.

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