Tourism Promotion of Shandong’s Seven Cities
The Shandong Peninsula Tourism Cities Regional Cooperation Federation held a fair in Beijing to promote tourism resources of its seven member cities.
The Shandong Peninsula Tourism Cities Regional Cooperation Federation held a promotional fair in Beijing on April 27 to promote the tourism resources of its seven member cities. They are: Qingdao, Yantai, Weihai, Rizhao, Weifang, Dongying, and Binzhou. Officials from Beijing Municipal Commission of Tourism Development and the relevant departments of the seven cities, as well as representatives from tourism agency and media institutions, took part in the fair. The resources from the seven member cities were integrated and several tourism routes within Shandong Province were launched.
This is the first group marketing fair since the federation was founded in November 2015. The seven cities introduced their resources to the enthusiastic visitors through videos and presentations.
Shandong Peninsula is one of the large peninsulas in China, with seas on three sides. It belongs to the warm-temperated zone with humid monsoon climate and has a rocky coastline with cliffs, bays and islands. Cool in summer and ideal for summer retreat, its natural scenery and pleasant climate attracts Beijingers.
Many tourist routes were recommended at the fair, including the two-day tour for wine tasting and enjoying family time and five-day tour for sightseeing at Rizhao, Qingdao, Weihai, and Penglai, Weihai and Binzhou. The relevant resources were presented and publicised at the fair.
All of the seven member cities are situated within the Shandong Peninsula and located in the main area of the Blue Economic Zone. They have good regional cooperation foundation in terms of tourism resources and tourists source markets. Their resources look similar, but vary in detail. The fair achieved a breakthrough by adopting the group marketing method, which is a trend for regional tourism cooperation in the future.
The seven cities will further improve regional tourism cooperation mechanism, strengthen cooperation, and implement coordinated development, share resources, in order to realise mutual benefit, construct interconnected tourism transport, information and service network, and promote the common prosperity of tourism industry. They aim to make the federation an efficient regional tourism cooperation institution with shared benefits.