State-owned En­ter­prises Con­tribut­ing to the Com­mu­nity

Beijing (English) - - CONTENTS - Trans­lated by Zhong Meil­ing Edited by Mark Zuiderveld Pho­tos by Li Xiaoyin

State- owned en­ter­prises have thrived in com­mu­ni­ties, cre­at­ing new mod­els, im­prov­ing con­ve­nient ser­vices, and bring­ing low­priced prod­ucts with bet­ter qual­ity to com­mu­nity res­i­dents.

Grandma Wang with his grand­son goes shop­ping in Zhong­guan­cun, pick­ing out some long egg­plants. The shop as­sis­tant says that bell pep­pers are cheap that day, plump and fresh, and Wang quickly wheels the trol­ley to the veg­etable sec­tion. Since the open­ing of SOIS Food Fresh Food Haizhong Flag­ship Store at Zhong­guan­cun South Road, the sur­round­ing res­i­dents, including Grandma Wang and her neigh­bours, have fre­quently vis­ited the mar­ket. In the morn­ing, the se­nior cit­i­zens come here for fresh fruits and veg­eta­bles, steamed buns and baked pan­cakes; in the evening, they grab dis­counted goods.

Af­ter shop­ping in the mar­ket, Grandma Wang would al­ways buy some tasty bread and cakes for her grand­son at Mas­ter Liang (a bak­ery). Nearby is the Hugu­osi Nosh­ery. Ac­cord­ing to Grandma Wang, the first Hugu­osi Nosh­ery in Haid­ian Dis­trict was opened near her house and her fam­ily of­ten go there for a snack. She says, “In the past we could only buy gro­ceries at the farmer’s mar­ket. The en­vi­ron­ment was poor and the fruits and veg­eta­bles were var­ied in qual­ity. But this year, it was de­vel­oped into a fresh mar­ket,

to­gether with a top- class bak­ery and Bei­jing style snack store. All these en­sure a sat­is­fac­tory shop­ping en­vi­ron­ment and qual­ity food.”

Over the past two years, many Bei­jingers have felt the same as Grandma Wang—veg­eta­bles are cheaper; the shop­ping en­vi­ron­ment is im­proved; peo­ple can even en­joy door-to-door de­liv­ery ser­vice. This con­ve­nience and ben­e­fit of the peo­ple all owe to the Ac­tion Plan for Im­prov­ing Con­sumer Ser­vices in Bei­jing (the Ac­tion Plan) re­leased by Bei­jing Mu­nic­i­pal Gov­ern­ment in July, 2015. Since the Ac­tion Plan was is­sued, im­prove­ments have been made in stan­dar­d­is­ing com­mer­cial ser­vice fa­cil­i­ties, and de­vel­op­ing chain stores as well as coverage ex­pan­sion among com­mu­ni­ties. By the end of this June, 3,140 new and stan­dard com­mer­cial ser­vice sites such as veg­etable re­tail stores, con­ve­nience stores and break­fast stores have been es­tab­lished; the coverage rate of ba­sic com­mer­cial ser­vice fa­cil­i­ties in ur­ban com­mu­ni­ties reached 86.8 per­cent, and its coverage rate in Bei­jing’s ur­ban com­mu­ni­ties in six cen­tral dis­tricts reached 100 per­cent. State-owned en­ter­prises shoul­der so­cial re­spon­si­bil­ity and thrive into com­mu­ni­ties. With mar­ket de­mand as the fo­cus, these en­ter­prises cre­ate new mod­els, en­rich con­ve­nient ser­vices, and bring low­priced prod­ucts with bet­ter qual­ity to res­i­dents at a higher speed.

Sun­lon

As usual, SOIS Food Fresh Food Haizhong Flag­ship Store ush­ers in its first peak of shop­ping at 10 a.m.—veg­eta­bles, cooked food, rice and dairy sec­tions are all crowded with cus­tomers.

The first sight caught once you step into the mar­ket is the “SOIS Food O2O Ex­pe­ri­ence Zone,” with rice as its main prod­uct. At the con­spic­u­ous spot of the zone is dao­huax­i­ang rice, launched by Sun­lon Group and Wuchang Sup­ply and Mar­ket­ing Cooperative, and en­joy­ing large pop­u­lar­ity among cit­i­zens. The rice is ir­ri­gated with reser­voir wa­ter and then pro­cessed. Au­then­tic Wuchang rice is af­ford­able, with 108 yuan per 10 kilo­grams. To meet dif­fer­ent con­sumer de­mands, the mar­ket also sells Sun­lon’s own “Shuanghe Farm Rice,” which is cheaper, at 48 yuan per 10 kilo­grams.

In the maple food sec­tion, cus­tomers pick out sushi, pick­les, noo­dles, baked pan­cakes, green bean cakes and peanut crisps. Close by is the cooked meat and raw meat sec­tion. Both cooked and raw meats come in renowned brands.

With fresh­ness as the fo­cus, the mar­ket boasts a large fruit and veg­etable sec­tion. This sec­tion pro­vides var­i­ous veg­eta­bles from both South and North China including pota­toes, onions, radishes, gin­ger, green pep­pers, gar­lic and egg­plants, all cat­e­gorised as or­ganic, green and pol­lu­tion-free. Some of them are sup­plied by Sun­lon and some are in­tro­duced. Ev­ery evening, fruits and veg­eta­bles are dis­counted so as to sell out all of its prod­ucts and en­sure fresh­ness.

Sun­lon’s dairy prod­ucts are a fea­ture of the mar­ket, with only Sanyuan milk and im­ported milk on sale. Sanyuan milk, with its stan­dard higher than the Euro­pean Union’s, is bet­ter than im­ported milk. Its good qual­ity should con­trib­ute to Sun­lon’s scale cow farm and the in-time trans­port of fresh milk into the cold chain within half an hour. In the freezer sec­tionare Sun­lon’s Baxy ice cream and the first or­ganic brand Sun­lon Baini­an­liyuan’s Chai Chicken and You Chicken.

“SOIS Food Fresh Food Haizhong Flag­ship Store was pre­vi­ously a farmer’s mar­ket, and then de­vel­oped by Sun­lon into a bou­tique mar­ket spe­cial­is­ing in fresh goods,” says Fu Yibin, sec­re­tary of Bei­jing Sun­lon Food Busi­ness Cen­tre and gen­eral man­ager of Bei­jing Sun­lon Lo­gis­tics Com­pany Limited. As the cit­i­zens’ sup­plier of milk, rice and veg­eta­bles, Sun­lon Group was es­tab­lished in April, 2009. Re­or­gan­ised from Bei­jing Sanyuan Group Com­pany Limited, Bei­jing Huadu Group Com­pany Limited and Bei­jing Dafa Live­stock Prod­uct Com­pany, Sun­lon Group oc­cu­pies great ad­van­tages among the in­dus­try in breed­ing live­stock, cul­ti­va­tion, food pro­cess­ing, bio­phar­ma­ceu­ti­cals and lo­gis­tics, and boasts an in­dus­trial chain. Fu adds, “The pre­vi­ous farmer’s mar­ket cov­ered an area of 2,300 square me­tres, had over 700 shops and over 200 prac­ti­tion­ers. Af­ter re­con­struc­tion, the new mar­ket takes up an area of 1,500 square me­tres, of which 400 is in a ground

area, and 1,000 is in an un­der­ground area. It pro­vides more than 4,000 kinds of prod­ucts, cov­er­ing the ma­jor­ity of the cit­i­zens’ daily life. What makes our mar­ket dif­fer­ent from oth­ers is the fresh prod­uct sec­tion. It ac­counts for 70 per­cent of the whole mar­ket area.”

Ac­cord­ing to re­search of Bei­jing Sur­vey Of­fice un­der Na­tional Bureau of Sta­tis­tics of China, the five mea­sures— reg­u­lat­ing il­le­gal road­side busi­ness stalls and ac­tiv­i­ties, clean­ing up the holes in the wall, tear­ing down unau­tho­rised struc­tures and reg­u­lat­ing group rent— en­joy the sup­port among cit­i­zens re­spec­tively of 98.7 per­cent, 99 per­cent, 97.5 per­cent, 99 per­cent and 97.7 per­cent. Though some com­mu­nity stores are gone, the mu­nic­i­pal gov­ern­ment has taken cor­re­spond­ing mea­sures for the Bei­jing cit­i­zens af­fected.

Many wor­ried about where they could buy gro­ceries af­ter the farmer’s mar­ket was pulled down. But with the set­tling of “SOIS Food Fresh Food,” they are re­as­sured and recog­nise ef­forts made. As to the mar­ket’s man­age­ment phi­los­o­phy, Fu Yibin says that Sun­lon strives to cre­ate a model in­te­grat­ing fresh goods with fa­mous snack brands. In the mar­ket, most prod­ucts including milk, chicken, pork and veg­eta­bles are sup­plied by Sun­lon, and oth­ers are in­tro­duced from ma­ture brands such as Er­shang, Shunxin and Kerqchin. Sun­lon’s high stan­dard and the scale bases and co­op­er­a­tives en­sure qual­ity, safety, fresh­ness and af­ford­abil­ity of its prod­ucts. Also, with In­ter­net Plus, it is con­ve­nient for cus­tomers to pur­chase via Sun­lon App and So­is­food.com and Meituan, a third-party plat­form.

As a State- owned en­ter­prise, Sun­lon spares no ef­fort to bring con­ve­nience. Apart from “SOIS Food Fresh Food,” it also launched Hugu­osi Nosh­ery and Mas­ter Liang, en­abling neigh­bour­ing cit­i­zens to sense that Bei­jing of­fers bet­ter ser­vice and greater con­ve­nience.

“Be­fore we opened, peo­ple came here ev­ery day, ask­ing when the store would be trans­formed into a busi­ness. They must be tempted by our snacks,” says Li Yong, owner of the Hugu­osi Nosh­ery at Zhong­guan­cun. “There were no stores of Hugu­osi across all of Haid­ian Dis­trict. To sat­isfy res­i­dent’s de­mand, par­tic­u­larly for break­fast, Haid­ian Dis­trict Com­mis­sion of Com­merce helped Sun­lon get in con­tact with Hugu­osi snack, and then here we are. We pro­vide over 100 sorts of food such as baked wheaten cake with sugar, mar­i­nated meat in baked bun, fermented bean drink and so on, and 70 of them are for break­fast. All of the snacks are in the Bei­jing style and pretty cheap. There are mostly old Bei­jingers and se­niors nearby. We serve cus­tomers within a fivek­ilo­me­tre ra­dius.”

If Hugu­osi Nosh­ery is a place to savour Chi­nese cui­sine, then Mas­ter Liang is a spot to ex­pe­ri­ence the western life. Due to its lo­ca­tion at Zhong­guan­cun Cam­pus of Univer­sity of Chi­nese Acad­emy of Sci­ences, there are many peo­ple liv­ing in the western style. Un­like the grey-tiled and red-lac­quered Hugu­osi Nosh­ery with carved beams and painted rafters, Mas­ter Liang presents peo­ple with tran­quil­lity and ele­gance, like in a western cafe, with its glass wall, an L-shaped counter, small booths and a clean and bright kitchen. In the bak­ery, ev­ery now and then, cus­tomers or­der some drinks and desserts and then sit in the booth chat­ting with friends.

Ac­cord­ing to Zhang Qi, the owner of Mas­ter Liang, there are 80 kinds of bread in the bak­ery. Among them, the star prod­uct baked nine-layer cheese sells re­ally well, with fresh liq­uid cheese and cheese cubes mixed, and its salty flavour suited to a north­ern Chi­nese taste. The snow-white cream stick is also

a fea­tured prod­uct stuffed with cream and wrapped in chest­nut cake crumbs. It is classy but not ex­pen­sive, priced at 12 yuan each. An­other one, choco­late bread, is favoured by younger peo­ple be­cause of its strong choco­late flavour. It’s also low­fat, low-sugar, oil-free and ad­di­tive-free. Zhang says, “We started soft open­ing in June and the mar­ket re­acted pretty well. Cus­tomers are al­ways our fo­cus. Even the shop as­sis­tants are pa­tient with se­niors and chat with them. What we do is serve nearby cus­tomers.”

As Sun­lon’s third chain store, SOIS Food Fresh Food Haizhong Flag­ship Store has learned a lot from the tri­als of stores in Chaoyang Dis­trict’s Wangjin area and Tongzhou Dis­trict’s Beiyuan Street. It cre­ated a new model which trans­fers Sun­lon’s strength into the con­ve­nience for com­mu­nity res­i­dents’ life. As the largest agri­cul­tural en­ter­prise, Sun­lon Group high­lights the im­por­tance of state- owned en­ter­prises go­ing into com­mu­ni­ties and plans to launch 200 mid­sized fresh mar­kets in three years in a bid to fa­cil­i­tate the daily life of cit­i­zens.

Yili

Yili Store near Cao­qiao Sub­way Sta­tion is the 128th time-hon­oured brand. In the store, aside from the gen­eral prod­ucts such as Arc­tic Ocean soda, ice cream, Yili bread and choco­lates, on the shelf near the door­way are Yili branded cooked wheaten food. Sand­wiches, cakes, fruits and veg­eta­bles as well as over 30 cooked meats are in the freezer sec­tion. In the food in­cu­ba­tor be­side the cashier are steam­ing baozi (steamed stuffed bun). More than 700 prod­ucts are pro­vided at Yili.

Ma Chun­y­ing, one of Yili’s gen­eral man­agers, says, “Nowa­days, cit­i­zens are de­mand­ing more. They hope they can buy daily ne­ces­si­ties with con­ve­nience. So we put these prod­ucts on sale, and the price is rel­e­vantly cheaper. We also have a mi­crowave oven for cus­tomers to use. Yili chain stores plan to add nearly 100 kinds of food in 2017 in an ef­fort to bring cus­tomers more con­ve­nience and a cheaper price.” Yili has 128 stores al­to­gether, all of which are com­mu­nity stores well placed for pop­u­lar­is­ing con­ve­nience ser­vices. The store pro­vides baozi made by hand and pre­pares to add bento for el­der cus­tomers, shoring up its weak spot in home-based care for the aged. This year, Bei­jing Yiqing Food Group plans an in­crease of 20 per­cent in Yili chain stores so as to reach out to more com­mu­ni­ties.

The Yili chain store sells are cus­tomeror­i­ented. The store strives to pro­vide cus­tomers with de­li­cious and safe food and boasts strict test­ing pro­ce­dures. Yiqing Food Group con­verted its of­fice space at the first floor into a qual­ity con­trol cen­tre, in­creas­ing mon­i­tor­ing ef­forts. The new equip­ment can more care­fully test for clen­buterol, an­tibi­otics, ad­di­tive dosages, ni­trite and bac­te­rial colony as well as pro­tein, en­sur­ing food safety.

As a time-hon­oured brand, Yili has also en­tered the In­ter­net Plus era. Up to now, Yili has co­op­er­ated JD Dao­jia so that res­i­dents can just place an or­der with Yili on the plat­form of JD Dao­jia and then en­joy the door-to- door de­liv­ery ser­vice. Chen Lin, vice gen­eral man­ager of Bei­jing Yiqing Food Group, states that as early as the time when Arc­tic Ocean soda re­turned to the mar­ket, Yili started to de­velop e- com­merce and put its prod­ucts on a dozen of plat­forms including Tmall.com, JD, and Yiao­dian. Apart from these key plat­forms, it also ex­er­cises on­line re­tail via Wechat busi­ness. He also dis­closes that Yili in­vests 5,000,000 yuan in its own e- com­merce ser­vice sys­tem, ap­ply­ing the busi­ness model— on­line to off­line—to its prod­ucts. To this end, cus­tomers can put an or­der on­line and pick up the prod­ucts at the 128 chain stores or wait for de­liv­ery ser­vice. He says, “We en­cour­age more cus­tomers to pick up in store to en­joy VIP ser­vice. All the prod­ucts are also well pre­pared and ad­e­quately sup­plied. They can just scan the QR code and then take their prod­ucts away with­out queu­ing.”

To sat­isfy cus­tomer’s taste, Yili stores ex­er­cise strict se­lec­tion over its prod­ucts. Ma Chun­y­ing says to take baozi as an ex­am­ple, the most cho­sen from mul­ti­ple sam­ples af­ter taste tests. Fresh prod­ucts like fruits and veg­eta­bles are packed del­i­cately, en­joy­ing pop­u­lar­ity among young peo­ple and the el­derly, re­ceiv­ing great re­sponse from the mar­ket with Yili’s

con­ve­nience ser­vices. Yili adopts a strat­egy of dif­fer­en­ti­a­tion and con­tinue to fo­cus on con­sumer de­mand and make ad­just­ments, bring­ing Yili’s brand closer to cus­tomers.

As so­ci­ety grows older, car­ing for the el­derly be­comes a chore. Yiqing Food Group as a ma­jor State- owned en­ter­prise also wants to bear so­cial re­spon­si­bil­ity. In the din­ing hall head­quar­ters of Yiqing Food Group in Dax­ing, var­i­ous dishes and drinks are pre­pared for sam­pling. Testers are em­ploy­ees from Yiqing Food Group. While tast­ing the food they also make sug­ges­tions and be­side them are per­son­nel jot­ting down notes. The food un­der­goes sev­eral tests and im­prove­ments be­fore be­ing picked to be pre­sented in Yili’s chain stores. They can be heated in mi­crowave ovens.

“Fil­ial piety is the foun­da­tion of all virtues. Maybe some refuse to run a busi­ness for the el­derly, but we at Yili have a re­spon­si­bil­ity. Our busi­ness is stretch­ing into a sec­tor of car­ing for el­ders,” says Ma Chun­y­ing. “We want to put ta­bles and chairs here for the el­derly so that they can eat hot food right here in the store. It’s not easy, but we try. To bol­ster weak spots in com­mu­nity pen­sions, our group has made a lot of ef­forts.”

Yili brings in new ideas in set­ting up its new store—if there is any suit­able house with street frontage in the com­mu­nity, Yili will open a store there. In the fu­ture, small stores with 20 to 30 square me­tres will sell cooked food to suit peo­ple’s daily needs, while large stores of­fer more con­ve­nient goods and ser­vices.

Xin­fadi

With im­prove­ments in veg­etable re­tail, tra­di­tional farmer’s mar­ket is be­ing re­placed un­der the back­ground of a stan­dard­ised “veg­etable bas­ket” project. Veg­etable chain stores in com­mu­ni­ties and su­per­mar­kets ex­er­cise uni­fied pur­chas­ing, de­liv­ery and la­bel­ing in to pro­vide a re­as­sur­ing shop­ping en­vi­ron­ment. Xin­fadi Agri­cul­tural Prod­ucts Whole­sale Mar­ket is speed­ing up the es­tab­lish­ment of Xin­fadi veg­etable de­liv­ery ser­vice and Xin­fadi veg­etable re­tail ter­mi­nals. The Xin­fadi “veg­etable bas­ket” brings di­rect chain sales in com­mu­ni­ties. As a ma­jor project in up­grad­ing Xin­fadi Mar­ket, it of­fers con­ve­nience as well as healthy veg­eta­bles. As early as 2008, to fa­cil­i­tate needs of res­i­dents, Xin­fadi launched projects of set­ting up con­ve­nience veg­etable shops and com­mu­nity de­liv­ery ser­vice.

The Xin­fadi Com­mu­nity Veg­etable Store on Jiaomen North Road is one of the new com­mu­nity chain veg­etable stores Xin­fadi es­tab­lished be­fore the last Spring Fes­ti­val. The store ex­pands func­tions to some 60,000 res­i­dents in seven nearby

com­mu­ni­ties, re­ceiv­ing 2,000 cus­tomers a day. It cov­ers an area of more than 100 square me­tres, and on the shelves are neatly placed hun­dreds of fresh fruits, veg­eta­bles and other non-sta­ple food. The di­rec­tor and sev­eral as­sis­tants work from 7 a.m. till 10 at night, and pro­vide de­liv­ery ser­vice for those with dif­fi­culty walk­ing. Such con­ve­nience ser­vices with cheap and fresh veg­eta­bles avail­able at doors are recog­nised im­me­di­ately by com­mu­nity res­i­dents.

The store’s veg­eta­bles are 1020 per­cent cheaper than those in nearby morn­ing veg­etable mar­kets or su­per­mar­kets. Apart from this, it sup­plies bar­gains on a monthly ir­reg­u­lar ba­sis. It also has two con­ve­niences highly praised by nearby res­i­dents: free de­liv­ery ser­vice for cus­tomers within two kilo­me­tres as well as a 15-minute walk; the other is Se­niors Card pay­ment for Bei­jing cit­i­zens above 65 years old. At the Xin­fadi store, peo­ple can buy veg­eta­bles at any time as it meets rel­e­vant needs of some dual-in­come fam­i­lies, fa­cil­i­tat­ing peo­ple’s life.

As one of many fruit and veg­etable sup­pli­ers in Bei­jing, Xin­fadi cov­ers 80 per­cent of its re­lated sup­ply in Bei­jing. More than 30,000 tons of fresh fruits and veg­eta­bles on av­er­age are dis­trib­uted to sec­ondary whole­sale mar­kets, then onto su­per­mar­kets or veg­etable mar­kets. Xin­fadi Mar­ket plays a vi­tal role in bring­ing more di­verse foods to Bei­jing. By virtue of its rich prod­uct re­sources, pro­duc­ers and chan­nels, Xin­fadi estab­lishes con­ve­nience veg­etable stores and de­liv­ery ser­vice, and con­trib­utes to fresh chain su­per­mar­kets. The com­mu­nity con­ve­nience veg­etable store, as a ma­jor project in up­grad­ing Bei­jing Xin­fadi Mar­ket, di­rectly sup­plies hun­dreds of fruits and veg­eta­bles to com­mu­nity res­i­dents with­out any in­ter­me­di­ate link, cut­ting both in dis­tri­bu­tion cost and time. The di­rec­tor of the store says that in the next three years the veg­etable di­rect-sale store will fully in­ter­act with the veg­etable bases and op­er­a­tions, com­bin­ing the In­ter­net with an ac­tual store.

On rainy days when the cit­i­zens are wor­ried about where to buy veg­eta­bles, Xin­fadi’s 16 veg­etable de­liv­ery ve­hi­cles are al­ways ready to serve them. If in ex­treme weather cir­cum­stances, the ve­hi­cles can trans­port veg­eta­bles to the com­mu­ni­ties, en­sur­ing suf­fi­cient sup­ply and sta­ble price of veg­eta­bles at each ter­mi­nal sales out­let.

Veg­etable de­liv­ery on rainy days is one of the prac­ti­cal emer­gency pre­pared­ness plans Xin­fadi Mar­ket tar­geted dur­ing flood sea­son. The “veg­etable bas­ket” emer­gency team in­cludes 16 de­liv­ery ve­hi­cles marked with char­ac­ters read­ing “emer­gency safe­guard.” Usu­ally, the ve­hi­cles are parked in the mar­ket, ready to de­liver veg­eta­bles for the com­mu­ni­ties in case of ex­treme weather con­di­tions like a rain­storm.

Bei­jing cur­rently has 220 Xin­fadi veg­etable di­rect- sale stores, and 135 de­liv­ery ve­hi­cles, with the “veg­etable bas­ket” ser­vice ben­e­fit­ting nearly 700 com­mu­ni­ties. This year, Xin­fadi sched­ules to build 80 new stores and reach 300 by the end of this year. Among the stores, some will be de­signed to pro­vide laun­dry ser­vices, hairdressing, ex­press col­lect­ing, home ap­pli­ance re­pair and charges col­lect­ing.

In Bei­jing’s cam­paign of de­cen­tral­i­sa­tion and reg­u­la­tion, in the east­ern and western ur­ban ar­eas 580 new com­mer­cial con­ve­nience sites were added by mid-2017, with 160 veg­etable re­tail out­lets, 93 con­ve­nience stores and 71 break­fast shops. For the rest of the year, Bei­jing will build and up­grade more than 420 com­mer­cial con­ve­nience sites, an in­crease in the num­ber of com­mer­cial con­ve­nience fa­cil­i­ties.

Sun­lon Group, Yiqing Food Group and Xin­fadi are Bei­jing’s lead­ing food en­ter­prises, and also the most re­as­sur­ing to pro­vide res­i­dents with di­verse, safe and de­li­cious food. Some other State- owned en­ter­prises also joined in the con­ve­nience ser­vices team and con­trib­uted to the com­mu­ni­ties, including CSF Mar­ket and Bei­jing Er­shang Group. Six en­ter­prises funded by Er­shang Group, including Da­hong­men, Yuesh­engzhai and Jinghua Tea, had launched 87 chain stores in Bei­jing’s busy ar­eas and com­mu­ni­ties at the end of 2016, sell­ing pork, beef and mut­ton, veg­eta­bles, eggs and tea. Da­hong­men has mo­bile sales ve­hi­cles in 179 com­mu­ni­ties in Bei­jing, mainly sell­ing fresh cold meat. Bear­ing more so­cial re­spon­si­bil­i­ties, Bei­jing’s State- owned en­ter­prises are try­ing their best to cre­ate a bet­ter com­mu­nity life for Bei­jingers.

The SOIS Food Fresh Food Su­per­mar­ket

SOIS Food Fresh Food has co­op­er­ated with the Meituan app so that cus­tomers can pur­chase goods at home.

Pack­aged chicken sold at SOIS Food Fresh Food Su­per­mar­ket

Bread made by Mas­ter Liang

Yili Shop

The in­te­rior of Yili Shop and its se­lec­tion of Beib­ingyang (Arc­tic Ocean) soda

Xin­fadi Shop

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