BAIC Mbtech: A Ve­hi­cle for Change

Beijing (English) - - CONTENTS - Trans­lated by Wang Hui­hui Edited by Mark Zuiderveld

Bei­jing BAIC Mbtech De­vel­op­ment Cen­ter Co., Ltd. is the only joint-ven­ture tech­nol­ogy cen­tre for China’s own brand, and has been com­mit­ted to de­vel­op­ing BAIC’S high- end prod­ucts.

At the BAIC Mbtech Tech Open Day on Septem­ber 25, Bei­jing BAIC Mbtech De­vel­op­ment Cen­ter Co., Ltd. (BAIC Mbtech), with tech­nolo­gies of Mercedes- Benz, show­cased its world- class tech­nolo­gies and re­search and de­vel­op­ment abil­i­ties to me­dia in the au­to­mo­tive in­dus­try for the first time. In the past, as a pow­er­ful sup­porter of BAIC’S re­search and de­vel­op­ment, BAIC Mbtech worked as a mys­te­ri­ous un­sung hero. Tang Xiaodong, gen­eral man­ager of BAIC Mbtech, said, “In the fu­ture, BAIC Mbtech will con­tinue to in­tro­duce its in­no­va­tive tech­no­log­i­cal ad­van­tages of prod­uct re­search and de­vel­op­ment to the pub­lic.”

World-class Re­search and De­vel­op­ment

Since its in­cep­tion, BAIC Mbtech has boasted ad­van­ta­geous Euro­pean tech­nol­ogy re­sources, caus­ing wide­spread con­cern both in and out of the in­dus­try. It is the only joint- ven­ture tech­nol­ogy cen­tre for China’s own brand, and has been com­mit­ted to re­search and de­vel­op­ment of BAIC’S high-end prod­ucts. It is the most im­por­tant and ad­vanced sci­en­tific re­search cen­tre of BAIC to date.

To ac­quire a world- class re­search and de­vel­op­ment level, BAIC Mbtech led in tech­ni­cal as­sets of Mercedes- Benz. Through di­ges­tion, ab­sorp­tion and ap­pli­ca­tion of Mercedes- Benz’s plat­form, BAIC Mbtech is as­sist­ing BAIC to build a com­plete high­end re­search and de­vel­op­ment sys­tem and ve­hi­cle plat­form, so as to achieve pos­i­tive re­search and de­vel­op­ment.

In­tro­duc­ing Lead­ing Ta­lent and Ex­pe­ri­ence

Backed by the im­por­tant think tank of Daim­ler in au­to­mo­tive re­search and de­vel­op­ment— Mbtech Group Gmbh & Co. KGAA (Mbtech), BAIC Mbtech has built a per­son­nel and tech­nol­ogy ex­change plat­form with Mercedes- Benz.

In re­cent years, BAIC Mbtech has gath­ered BAIC’S most ad­van­ta­geous ve­hi­cle re­sources, and at­tracted many su­perb au­to­mo­tive tech­ni­cians from the per­spec­tive of glob­al­i­sa­tion. Most of its ex­perts and con­sul­tants have pro­fes­sional ex­pe­ri­ence and used to pro­vide high- end tech­ni­cal sup­port for the world’s lead­ing au­to­mo­bile man­u­fac­tur­ers.

Tang Xiaodong once served as vice dean of the Off- Road Ve­hi­cle Re­search In­sti­tute of BAIC Group, and got his doc­tor­ate in struc­tural dy­nam­ics from the Univer­sity of Michi­gan in 1990. His de­vel­op­ment and man­age­ment ex­pe­ri­ence in first- class for­eign in­sti­tu­tions helped to build BAIC Mbtech into a world- class au­to­mo­bile re­search and de­vel­op­ment in­sti­tu­tion with record- break­ing prof­its.

Faouzi Abbes serves as the chief fi­nan­cial of­fi­cer of BAIC Mbtech. He has been en­gaged in the au­to­mo­tive in­dus­try for more than 15 years, and taken part in the en­tire es­tab­lish­ment process of BAIC Mbtech. Abbes ex­cels at

re­source co­or­di­na­tion and fund al­lo­ca­tion, and con­trib­utes to build­ing a first-class in­ter­na­tional man­age­ment ecol­ogy of BAIC.

BAIC Mbtech’s Se­nior Vice Pres­i­dent Phil John­ston was once the vice pres­i­dent of Mercedes- Benz U. S. In­ter­na­tional. He is com­mit­ted to in­ject­ing the pure Daim­ler cor­po­rate cul­ture, de­vel­op­ment strat­egy and man­age­ment phi­los­o­phy into BAIC Mbtech, to el­e­vate BAIC’S pro­duc­tion and man­age­ment to a world- class level.

Hel­mut Weixner is also the se­nior vice pres­i­dent of BAIC Mbtech. He used to work for EDAG, and gained ex­pe­ri­ence in au­to­mo­tive en­gi­neer­ing. Weixner helps to pro­mote the in­te­gra­tion and trans­for­ma­tion of Daim­ler’s tech­nolo­gies and re­sources in BAIC, and de­vel­ops in­de­pen­dent high- end prod­ucts.

Th­ese four lead­ing fig­ures of the global au­to­mo­tive in­dus­try will speed up re­search and de­vel­op­ment of BAIC’S high- end ve­hi­cles and plat­forms.

Tech­ni­cians Lead BAIC’S De­vel­op­ment

Since its in­cep­tion in 2015, BAIC Mbtech has fo­cused on de­vel­op­ing its own brands and pro­vided spe­cialised tech­ni­cal ser­vices, creat­ing well-recog­nised new de­vel­op­ment pat­terns of in­de­pen­dent tech­nolo­gies. After two years of de­vel­op­ment, BAIC Mbtech has helped BAIC de­code Mercedes-benz’s tech­nolo­gies and es­tab­lish a high-end plat­form.

Mbtech is one of the “strong­est brains” be­hind Ger­man’s au­to­mo­tive in­dus­try with rich ex­pe­ri­ence in the re­search and de­vel­op­ment of high- end ve­hi­cles. It was in­vested and es­tab­lished by Daim­ler in 1995. AKKA Tech­nolo­gies, a lead­ing en­gi­neer­ing and tech­nol­ogy con­sult­ing group in Europe, ac­quired 65 per­cent of its stocks in 2012. Mbtech is now one of the largest au­to­mo­tive en­gi­neer­ing and con­sult­ing ser­vice com­pa­nies in Europe.

Mbtech has more than 30 branches in Europe, North Amer­ica, Africa and Asia, with 15,000 en­gi­neers and con­sul­tants. Backed by Mbtech’s ad­van­ta­geous tech­ni­cal re­sources, BAIC Mbtech has drawn at­ten­tion since its es­tab­lish­ment.

At the same time, Mbtech has al­ways re­garded BAIC Mbtech as the core of its strate­gic de­vel­op­ment. As a ma­jor think tank of Daim­ler’s re­search and de­vel­op­ment, Mbtech has pro­vided tech­ni­cal sup­port for Mercedes- Benz with un­par­al­leled knowl­edge of Mercedes- Benz’s prod­uct de­vel­op­ment and busi­ness stan­dards, mak­ing it­self an ex­pert on Mercedes­Benz tech­nolo­gies. No doubt Mbtech’s as­sis­tance dou­bles BAIC Mbtech’s de­cod­ing, se­condary de­vel­op­ment, trans­for­ma­tion and ap­pli­ca­tion of Mercedes- Benz’s tech­nolo­gies. Thanks to Mbtech’s re­sources in prod­uct de­vel­op­ment, and en­gi­neer­ing ex­pe­ri­ence, BAIC Mbtech has be­come an es­sen­tial pro­moter for BAIC to build a high­end ve­hi­cle plat­form, and re­search and de­vel­op­ment sys­tem.

All-new Sen­ova D50 Ve­hi­cle

The all-new Sen­ova D50 brings prom­ises for do­mes­tic au­to­mo­biles. Fea­tur­ing a red body with Ital­ian de­sign, it has sim­ple and smooth lin­ing, and a light yet vig­or­ous dy­namism. Its logo merges metal bars above the head­lights. The en­tire light set is an ir­reg­u­lar quadri­lat­eral shape, draw­ing out­lines of the en­gine’s hood, giv­ing the car its own ve­hi­cle of strength. The Sen­ova D50 also fea­tures orig­i­nal side­ways and rear-end de­sign, as well as a drag co­ef­fi­cient of 0.28.

The Sen­ova D50 has a black in­te­rior de­sign em­bed­ded with car­bon fi­bre, a float­ing con­trol screen, a yacht gear and liq­uid crys­tal dis­plays. Cus­tomis­able voice in­ter­con­nec­tion func­tion can help driv­ers choose routes, en­quire weather con­di­tions, ac­ti­vate air con­di­tion­ing and play mu­sic.

The Sen­ova D50 has ex­cel­lent per­for­mance in driv­ing ca­pa­bil­ity. Its gear­box and down­shift play an ac­tive role in ac­cel­er­a­tion, pro­vid­ing strong sup­port in chang­ing lanes. The brand-new de­sign, smart hu­man-ve­hi­cle in­ter­ac­tion and con­trol en­able the Sen­ova D50 to chal­lenge joint-ven­ture ve­hi­cles, putting an end to a time when do­mes­tic ve­hi­cles gain price ad­van­tages at the cost of low- end equip­ment.

With the rapid de­vel­op­ment of BAIC Mbtech’s high-end tech­nolo­gies, BAIC’S own brands have achieved a qual­i­ta­tive leap. The new gen­er­a­tion of BAIC Sen­ova has showed vast changes in de­sign, re­search and de­vel­op­ment and man­u­fac­tur­ing, as­ton­ish­ing the au­to­mo­tive mar­ket and gain­ing ex­ten­sive at­ten­tion.

In the fu­ture, the com­ple­men­tary ef­fects of the com­bi­na­tion be­tween China and Ger­many will be fur­ther en­hanced. On the ba­sis of di­gest­ing and trans­form­ing the tech­nolo­gies of Mercedes- Benz, BAIC Mbtech will take part in re­search and de­vel­op­ment of BAIC Sen­ova’s new prod­ucts, ap­ply Mercedes­Benz’s es­sen­tial tech­nolo­gies into prac­ti­cal prod­ucts, and achieve more re­sults in safe and au­to­matic driv­ing, in­tel­li­gent In­ter­net con­nec­tion, en­vi­ron­men­tal pro­tec­tion and light car body, to go be­yond uni­ver­sal mar­ket ex­pec­ta­tions.

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