2018 ICCIE: Leading the Cultural Industry
The 2018 China Beijing International Cultural & Creative Industry Expo (ICCIE), held from October 25 to 28 in Beijing, is an important international event for the cultural and creative industry.
The China Beijing International Cultural & Creative Industry Expo (ICCIE), an annual event that has been held for 12 consecutive years, enjoys a reputation as a grand, international gathering for the industry. This year, the 13th ICCIE, themed “Leading the High-quality Development of the Cultural Industry to Boost the Construction of the National Cultural Centre,” will be held from October 25–28.
The expo is being jointly hosted by the Ministry of Culture and Tourism of the People's Republic of China (PRC), the National Radio and Television Administration (NRTA), the National Press and Publication Administration and the People's Government of Beijing Municipality, and organised by the China Council for the Promotion of International Trade Beijing Sub-council (CCPIT Beijing).
Founded in 2006, the ICCIE has become a large-scale, international cultural and creative industry event in Beijing and an important platform for demonstrating China's national image to the world.
The previous 12 ICCIE events attracted 651 government and enterprise delegations from more than 100 countries and regions, including the United Nations, European Union, World Intellectual Property Organization ( WIPO), International Olympic Committee (IOC) and the International Animated Film Society (ASIFA), and a total of 17,862 overseas professionals. The event has also attracted delegations from 31 domestic
provinces, municipalities and autonomous regions as well as Hong Kong, Macau and Taiwan. The 12 previous expos held 1,439 events, with a total exhibition area of 2.3 million square metres (sq.m), and attracted 12.93 million visitors.
In 2018, the ICCIE will focus on the national strategy of the coordinated development of the Beijing-tianjin-hebei region and the Belt and Road Initiative.
Known as the “six-in- one platform,” the ICCIE includes six series which are Comprehensive Activities, Exhibitions and Displays, Trade Promotions, Forums and Conferences, Creative Activities, and Sub-venues.
The 13th ICCIE will hold about 100 activities covering the expo's six series and build an official platform for Internet display.
The Comprehensive Activities series includes the opening ceremony and the keynote seminars at the Capital Hotel; the Signing Ceremony for Beijing's Key Projects in the Cultural and Creative Industry at the Beijing International Hotel; and a series of activities titled “Experiencing Beijing with ICCIE 2018.”
The Display and Exhibitions are held at the China International Exhibition Center (old venue), the main venue of the expo. The 45,000-sq.m main exhibition area is divided between 20 thematic pavilions, including those focused on the construction of the national cultural centre; demonstration and leading areas in the Beijing cultural and creative industry; collaborative cultural innovation in the Beijing-tianjin-hebei region; and displaying the cultures of the Belt and Road countries, Western Hills and the Yongding River.
The 2018 ICCIE will host 11 specialised trade promotional activities, including the Promotion of Beijing's Cooperative Projects of Integrated Cultural Development, Agreement Signing and Brand Promotion of Cultural Finance Innovation Projects, Promotion of Beijing's Cultural and Creative Industrial Parks, and the Promotion of Beijing Cultural and Creative Industry Investment and Financing Projects.
Forums can inspire vitality for new innovation. The 2018 ICCIE will hold 10 specialised forums. They are: Second China Digital Publishing Innovation Forum and Publishing Talent Education Conference; Seminar on Coordinated Development of Museums in the Beijing-tianjin-hebei Region; International Forum on Language and Culture; Forum on the Grand Canal Cultural Belt; Forum on the Western Hills– Yongding River Cultural Belt; Forum on the Great Wall Cultural Belt; International Forum on the Development of Animation Games; Conference on the Development of Cultural and Creative Industries in Beijing; International Seminar on the Development of the Film Industry; and Beijing International Conference on Copyright and China's Music Industry.
Creative activities attract extensive participation. The expo contains seven such activities, including the 13th China Red Star Award for Innovative Design; the China Digital Creativity and Technology Expo; 12th “Gongmei Cup” Beijing Traditional Arts and Crafts Design Contest; Beijing College Students' Creativity Fair; Beijing Teenage Cultural Creativity Festival; Beijing New Rural Youth Creative Design Competition; and International Seminar on Copyright Innovation Service.
The expo has more than 40 subvenues, 11 of which are for specialised events or exhibitions. They are: Second China Beijing International Language Industry Expo; 11th Beijing—international Expo of Chinese Cultural Relics; Second ASEAN Cultural Week; First Beijing International Expo of Resources for the Popularisation of Science; sub-venue for Beijing Science Centre; 14th Anniversary Exhibition of China Realist School Paintings; 4th Guardian—fine Art Asia Antique Art Week; “Belt and Road” Culture and Art Exchange Exhibition; 5th China International Expo of Enterprises' Brand Culture; Exhibition on Competitive Cultural and Creative Products from Beijing and Taipei; and Taihu International Book Fair.
The 2018 ICCIE showcases the new look and trends in the development of China's cultural industry and takes on four striking characteristics.
Focusing on Building the National Cultural Centre Highlighting the Value of Capital Culture
The ICCIE this year focuses on the overall framework of the national cultural centre construction: that is “one core (socialist values), one city (ancient historic and cultural city), three belts (the Western Hills–yongding River, the Grand River and the Great Wall cultural belts) and two zones (public cultural service system demonstration zone; and cultural and creative industry development leading zone).” It highlights the ancient capital culture, red culture, Beijing culture and innovative culture and displays the cohesion, innovation and competitiveness of the national cultural centre.
At the expo's main venue, the National Cultural Centre Construction Exhibition Zone gives a panoramic display of the vacating of cultural relics at important nodes along the Central Axis such as Jingshan, Imperial Ancestral Temple and Temple of Heaven. It shows the repair of Bali Bridge and the protection of Yanqing Temple to strengthen Beijing's background as a famous ancient historic and cultural city.
Organisers have invited the Chinese Academy of Cultural Heritage and other academic research institutions to hold a forum themed “Protection, Inheritance and Utilisation of the Three Cultural Belts” and give suggestions. The Taihu International Book Fair Sub-venue will establish a “three cultural belts” display area, exhibiting books on stories of old Beijing and traditional culture and promoting the new look of the three belts.
Haidian District will showcase the profound historical and cultural resources represented by the “Three Hills and Five Gardens” and highlight the district's distinctive ancient culture; Changping District will focus on the introduction of the Source of the Grand Canal— Baifuquan Site Project and the district's key cultural relics; Tongzhou District will explore the historical and cultural resources of 17 locations with the Grand Canal as the core to display its achievements in heritage conservation and utilisation of the Grand Canal Cultural Belt; and the Beijing Press, Publishing, Radio and Television Pavilion displays the ancient demeanour of the Grand Canal and the new
face of Tongzhou with the help of 3D and video streaming technology, to create a stunning visual experience.
The Yongding River Cultural Exhibition, organised by the Beijing Local Chronicle Office, shows the data collected from the first survey of the entire Yongding River valley. Shijingshan District will display the new face of development in the Western Hills and Yongding River Cultural Belt. Mentougou District will give a systematic presentation of its ancient villages and roads, temples and folk customs to demonstrate and promote the culture of the Western Hills and shape the Yongding River cultural brand. The website bj.jjj.qq.com will launch a programme to promote the development and protection of the Great Wall Cultural Belt.
Huairou District, with its display of the Huairou Film & Television Industry Park as its core, will focus on projects including the Producer Headquarters Base, development of the Guo'ao 08 Block and Yingchuang (film creation) Space. Dongcheng District will showcase its drama culture and present its advantages in dramatic talent, repertoires, institutions, performances, communication and consumption.
The expo centres on constructing a high-end industrial structure and exhibits about 10 distinctive cultural and creative industry parks transformed from or reconstructed old factories or markets. They include the No. 1 Cultural Industry Park in Banbidian, Chaoyang District that was formerly old industrial buildings; the Tianning No. 1 Cultural and Technological Innovation Park, also a sub-venue of the expo, in Xicheng District was formerly the Beijing Second Thermal Power Plant; and the National New Media Industry Base in Daxing District was formerly an old fireworks factory.
Displaying the Charm of Traditional Chinese Culture Promoting Improved Innovation and Originality
The 2018 ICCIE will also display traditional cultural products such as intangible cultural heritage items and Chinese time-honoured brands. The Intangible Cultural Heritage Pavilion departs from the usual method of only showing works and techniques. Instead, organisers invite visitors to take part and brings them fresh experiences to see, taste, listen, smell and touch through physical displays, performances, shows and interactive activities.
The pavilions for provinces and cities display dozens of intangible cultural heritage and folk customs, including the Hui ink and rabbit hair writing brush from Anhui Province; fragrances and thangka paintings from Tibet; and dance performances and jade from Xinjiang, which illustrate the regional charm and artistic characteristics of different ethnic groups. 2018 marks the 60th anniversary of the founding of the Guangxi Zhuang Autonomous Region. As such, the Guangxi Pavilion displays its beautiful natural scenery and rich cultural heritage under the theme of “Celebrating the 60th Birthday of Beautiful Guangxi.”
The ICCIE also contributes to continuous improvements of innovation and creativity. The Pavilion on Cultural Creativity and Innovative Achievements of Young People is inspired by the concept of “Youth Serving the Country.”
The Exhibition of Excellent Achievements from Beijing Cultural and Creative Competition will focus on cultural entrepreneurs and creative entrepreneurship projects such as the Cultural Relic Wisdom Cloud Company and the Love Reading Cultural Space. It will highlight the interactivity and attractiveness of cultural and creative projects.
The Exhibition of Excellent Cultural and Creative Works by Beijing Youth, with its theme of “Passionate Snow and Ice— Meet at the Winter Olympics,” will focus on creating art based on the Winter Olympics. The Beijing Municipal Committee's Communist Youth League has organised young artists to create works on-site to illustrate the culture and spread the spirit of the Winter Olympics. The China Red Star Award for Innovative Design and the Exhibition of Outstanding Works from Global Youth Design Competition bring together
high-end design resources from home and abroad to promote the transformation of design achievements and expand the influence of Chinese design brands.
Highlighting the ‘Culture Plus’ Integration Trend Promoting Quality Cultural Projects
The 2018 ICCIE will vigorously promote the integrated development of the cultural and creative industry with key sectors such as science, technology, finance, tourism and sports to improve the overall development level of industrial chains and the capacity for innovation and creativity.
The Pavilion for Press, Publication, Radio, Film and Television will concentrate on the practical application of the latest technologies such as cloud computing, big data and the Internet of Things, bringing new experiences to audiences. With the help of advanced technology such as augmented reality (AR), virtual reality ( VR) and HTML5 (H5), the Pavilion for Antiquities and Museum-related Cultural and Creative Products displays digitally restored cultural relics and products, giving new life to museum exhibits and conveying the charm of traditional culture.
The China Digital Publishing Innovation Forum, Forum on Language Serving Human Life and other activities will explore the boosting effect of scientific and technological innovation on industrial development to guide enterprises to continuously increase input into science and technology. The First 2018 Beijing International Expo on Resources for the Popularisation of Science is an important part of the expo. It embodies the integration of science and culture, enhances cultural self-confidence and promotes the prosperity and development of socialist culture.
The Promotion of Beijing's Cooperative Projects of Integrated Cultural Development will adopt the method of “enterprise introduction, achievement demonstration, and cooperation and negotiation” to promote the cooperation of cultural enterprises with enterprises in the fields of science, technology, education, sports and finance. The Pavilion on Cultural Tourist Resorts and Tourist Commodities will further explore unique cultural resources and continue to promote in-depth cooperation between timehonoured brands and “Beijing Gifts.”
Activities, such as the Agreement Signing and Brand Promotion of Cultural Finance Innovation Projects, have attracted the extensive participation of financial institutions and opened up matchmaking channels for financial capital, social capital and cultural resources.
Gathering Resources for Cooperation Advancing Cultural Trade
The 2018 ICCIE adheres to the principle of being “based in Beijing, serving the whole country and facing the world.” It aims to invigorate regional cultural and creative resources, strengthen project matchmaking and promote trade services to give participants a stronger sense of gain.
Delegations from more than 20 provinces, autonomous regions and municipalities in China will promote their cultural achievements and projects to facilitate the transfer of industrial resources between regions. The Pavilion on Collaborative Cultural Innovation in the Beijing-tianjin-hebei Region displays the results of cultural innovation and development, realises the complementary advantages of cultural resources and highlights the regional cultural development pattern of “integrating both regions and cultures.”
A list of museums in Beijing, Tianjin and Hebei is exhibited alongside handdrawn maps. It gives a panoramic display of the past and future development trends in the Beijing-tianjin-hebei region. The Beijing-tianjin-hebei Cultural Stage has been established to introduce the region's wide-ranging performance types to visitors, covering popular activities such as acrobatics, storytelling accompanied by drum or music and xiangsheng (crosstalk) comedy. The Beijing-taipei Cultural and Creative Industry Cooperation and Exchange and a series of cultural and creative industry project promotion events by various provinces, autonomous regions and municipalities will promote the industry's policies, development environment and cooperative projects to enhance regional collaborative innovation.
This year's expo is more international than ever before. The Second ASEAN Cultural Week will include more than 10 events, such as traditional costume show, artistic performances, displays of the ASEAN cultural corridor and a platform for folk craft exchange. It aims to promote people-topeople bonds through cultural exchanges. The Guardian—fine Art Asia Antique Art Week has attracted the participation of wellknown art institutions and galleries from more than 10 countries to create a trading platform with an international perspective and eastern style.
The Promotion and Exchange of Products of Creative Design by International Skilled Artisans showcases fine arts and crafts, and spreads knowledge of craftsmanship both at home and abroad. The Second China Beijing International Language Industry Expo will be held during the expo and includes a series of forums on language services in “Belt and Road” countries.
The 2018 “Colourful World—exhibition of Countries along the Belt and Road” Event has attracted the participation of around 40 foreign embassies in Beijing, as well as international institutions, such as the Office of the Arab League in China. The event allows them to promote their cultural and tourism resources and display their unique regional charm and folk customs. The “Belt and Road” Business Salon will release the industry's new investment hotspots in relevant countries and regions, creating a wider international cooperation space for enterprises. The Pavilion on Sports Industry will carry out the concept of “Going Out and Coming In” to display sports brands from Belt and Road countries and the sports projects under cooperation between China and these countries, as well as the sports industry with aid and investment from China. The expo will highlight the theme of the Winter Olympics and has areas to display and experience winter sports equipment, as part of the preparations for the 2022 Winter Olympics and to show the charm of winter sports.
Relying on Beijing's rich cultural resources, the 2018 ICCIE will play a positive role in displaying Chinese culture, serving the national cultural strategy and leading the trend of cultural innovation.
The 12th China Beijing International Cultural & Creative Industry Expo
Foreign visitors communicate with an exhibitor.
A visitor experiencing a VR game