2018 ICCIE: Lead­ing the Cul­tural In­dus­try

Beijing (English) - - CONTENTS - Trans­lated by Zhou Fu­jing Edited by David Ball Pho­tos by Sang Yi, Xiu Yuchen, Yang Cheng

The 2018 China Beijing In­ter­na­tional Cul­tural & Cre­ative In­dus­try Expo (ICCIE), held from Oc­to­ber 25 to 28 in Beijing, is an im­por­tant in­ter­na­tional event for the cul­tural and cre­ative in­dus­try.

The China Beijing In­ter­na­tional Cul­tural & Cre­ative In­dus­try Expo (ICCIE), an an­nual event that has been held for 12 con­sec­u­tive years, en­joys a rep­u­ta­tion as a grand, in­ter­na­tional gath­er­ing for the in­dus­try. This year, the 13th ICCIE, themed “Lead­ing the High-qual­ity De­vel­op­ment of the Cul­tural In­dus­try to Boost the Con­struc­tion of the Na­tional Cul­tural Cen­tre,” will be held from Oc­to­ber 25–28.

The expo is be­ing jointly hosted by the Min­istry of Cul­ture and Tourism of the Peo­ple's Re­pub­lic of China (PRC), the Na­tional Ra­dio and Tele­vi­sion Ad­min­is­tra­tion (NRTA), the Na­tional Press and Pub­li­ca­tion Ad­min­is­tra­tion and the Peo­ple's Govern­ment of Beijing Mu­nic­i­pal­ity, and or­gan­ised by the China Coun­cil for the Pro­mo­tion of In­ter­na­tional Trade Beijing Sub-coun­cil (CCPIT Beijing).

Last­ing In­flu­ence

Founded in 2006, the ICCIE has be­come a large-scale, in­ter­na­tional cul­tural and cre­ative in­dus­try event in Beijing and an im­por­tant plat­form for demon­strat­ing China's na­tional im­age to the world.

The pre­vi­ous 12 ICCIE events at­tracted 651 govern­ment and en­ter­prise del­e­ga­tions from more than 100 coun­tries and re­gions, in­clud­ing the United Na­tions, Euro­pean Union, World In­tel­lec­tual Prop­erty Or­ga­ni­za­tion ( WIPO), In­ter­na­tional Olympic Com­mit­tee (IOC) and the In­ter­na­tional An­i­mated Film So­ci­ety (ASIFA), and a to­tal of 17,862 over­seas pro­fes­sion­als. The event has also at­tracted del­e­ga­tions from 31 do­mes­tic

provinces, mu­nic­i­pal­i­ties and au­ton­o­mous re­gions as well as Hong Kong, Ma­cau and Tai­wan. The 12 pre­vi­ous ex­pos held 1,439 events, with a to­tal ex­hi­bi­tion area of 2.3 mil­lion square me­tres (sq.m), and at­tracted 12.93 mil­lion visi­tors.

In 2018, the ICCIE will fo­cus on the na­tional strat­egy of the co­or­di­nated de­vel­op­ment of the Beijing-tian­jin-he­bei re­gion and the Belt and Road Ini­tia­tive.

Known as the “six-in- one plat­form,” the ICCIE in­cludes six se­ries which are Com­pre­hen­sive Ac­tiv­i­ties, Ex­hi­bi­tions and Dis­plays, Trade Pro­mo­tions, Fo­rums and Con­fer­ences, Cre­ative Ac­tiv­i­ties, and Sub-venues.

Wide-rang­ing Ac­tiv­i­ties

The 13th ICCIE will hold about 100 ac­tiv­i­ties cov­er­ing the expo's six se­ries and build an of­fi­cial plat­form for In­ter­net dis­play.

The Com­pre­hen­sive Ac­tiv­i­ties se­ries in­cludes the open­ing cer­e­mony and the key­note sem­i­nars at the Cap­i­tal Ho­tel; the Sign­ing Cer­e­mony for Beijing's Key Projects in the Cul­tural and Cre­ative In­dus­try at the Beijing In­ter­na­tional Ho­tel; and a se­ries of ac­tiv­i­ties ti­tled “Ex­pe­ri­enc­ing Beijing with ICCIE 2018.”

The Dis­play and Ex­hi­bi­tions are held at the China In­ter­na­tional Ex­hi­bi­tion Cen­ter (old venue), the main venue of the expo. The 45,000-sq.m main ex­hi­bi­tion area is di­vided be­tween 20 the­matic pavil­ions, in­clud­ing those fo­cused on the con­struc­tion of the na­tional cul­tural cen­tre; demon­stra­tion and lead­ing ar­eas in the Beijing cul­tural and cre­ative in­dus­try; col­lab­o­ra­tive cul­tural in­no­va­tion in the Beijing-tian­jin-he­bei re­gion; and dis­play­ing the cul­tures of the Belt and Road coun­tries, West­ern Hills and the Yongding River.

The 2018 ICCIE will host 11 spe­cialised trade pro­mo­tional ac­tiv­i­ties, in­clud­ing the Pro­mo­tion of Beijing's Co­op­er­a­tive Projects of In­te­grated Cul­tural De­vel­op­ment, Agree­ment Sign­ing and Brand Pro­mo­tion of Cul­tural Fi­nance In­no­va­tion Projects, Pro­mo­tion of Beijing's Cul­tural and Cre­ative In­dus­trial Parks, and the Pro­mo­tion of Beijing Cul­tural and Cre­ative In­dus­try In­vest­ment and Fi­nanc­ing Projects.

Fo­rums can in­spire vi­tal­ity for new in­no­va­tion. The 2018 ICCIE will hold 10 spe­cialised fo­rums. They are: Sec­ond China Dig­i­tal Pub­lish­ing In­no­va­tion Fo­rum and Pub­lish­ing Tal­ent Ed­u­ca­tion Con­fer­ence; Sem­i­nar on Co­or­di­nated De­vel­op­ment of Mu­se­ums in the Beijing-tian­jin-he­bei Re­gion; In­ter­na­tional Fo­rum on Lan­guage and Cul­ture; Fo­rum on the Grand Canal Cul­tural Belt; Fo­rum on the West­ern Hills– Yongding River Cul­tural Belt; Fo­rum on the Great Wall Cul­tural Belt; In­ter­na­tional Fo­rum on the De­vel­op­ment of An­i­ma­tion Games; Con­fer­ence on the De­vel­op­ment of Cul­tural and Cre­ative In­dus­tries in Beijing; In­ter­na­tional Sem­i­nar on the De­vel­op­ment of the Film In­dus­try; and Beijing In­ter­na­tional Con­fer­ence on Copyright and China's Mu­sic In­dus­try.

Cre­ative ac­tiv­i­ties at­tract ex­ten­sive par­tic­i­pa­tion. The expo con­tains seven such ac­tiv­i­ties, in­clud­ing the 13th China Red Star Award for In­no­va­tive De­sign; the China Dig­i­tal Cre­ativ­ity and Tech­nol­ogy Expo; 12th “Gong­mei Cup” Beijing Tra­di­tional Arts and Crafts De­sign Con­test; Beijing Col­lege Stu­dents' Cre­ativ­ity Fair; Beijing Teenage Cul­tural Cre­ativ­ity Fes­ti­val; Beijing New Ru­ral Youth Cre­ative De­sign Com­pe­ti­tion; and In­ter­na­tional Sem­i­nar on Copyright In­no­va­tion Ser­vice.

The expo has more than 40 sub­v­enues, 11 of which are for spe­cialised events or ex­hi­bi­tions. They are: Sec­ond China Beijing In­ter­na­tional Lan­guage In­dus­try Expo; 11th Beijing—in­ter­na­tional Expo of Chi­nese Cul­tural Relics; Sec­ond ASEAN Cul­tural Week; First Beijing In­ter­na­tional Expo of Re­sources for the Pop­u­lar­i­sa­tion of Sci­ence; sub-venue for Beijing Sci­ence Cen­tre; 14th An­niver­sary Ex­hi­bi­tion of China Real­ist School Paint­ings; 4th Guardian—fine Art Asia An­tique Art Week; “Belt and Road” Cul­ture and Art Ex­change Ex­hi­bi­tion; 5th China In­ter­na­tional Expo of En­ter­prises' Brand Cul­ture; Ex­hi­bi­tion on Com­pet­i­tive Cul­tural and Cre­ative Prod­ucts from Beijing and Taipei; and Taihu In­ter­na­tional Book Fair.

Di­verse Char­ac­ter­is­tics

The 2018 ICCIE show­cases the new look and trends in the de­vel­op­ment of China's cul­tural in­dus­try and takes on four strik­ing char­ac­ter­is­tics.

Fo­cus­ing on Build­ing the Na­tional Cul­tural Cen­tre High­light­ing the Value of Cap­i­tal Cul­ture

The ICCIE this year fo­cuses on the over­all frame­work of the na­tional cul­tural cen­tre con­struc­tion: that is “one core (so­cial­ist val­ues), one city (an­cient his­toric and cul­tural city), three belts (the West­ern Hills–yongding River, the Grand River and the Great Wall cul­tural belts) and two zones (pub­lic cul­tural ser­vice sys­tem demon­stra­tion zone; and cul­tural and cre­ative in­dus­try de­vel­op­ment lead­ing zone).” It high­lights the an­cient cap­i­tal cul­ture, red cul­ture, Beijing cul­ture and in­no­va­tive cul­ture and dis­plays the co­he­sion, in­no­va­tion and com­pet­i­tive­ness of the na­tional cul­tural cen­tre.

At the expo's main venue, the Na­tional Cul­tural Cen­tre Con­struc­tion Ex­hi­bi­tion Zone gives a panoramic dis­play of the va­cat­ing of cul­tural relics at im­por­tant nodes along the Cen­tral Axis such as Jing­shan, Im­pe­rial An­ces­tral Tem­ple and Tem­ple of Heaven. It shows the re­pair of Bali Bridge and the pro­tec­tion of Yan­qing Tem­ple to strengthen Beijing's back­ground as a fa­mous an­cient his­toric and cul­tural city.

Or­gan­is­ers have in­vited the Chi­nese Academy of Cul­tural Her­itage and other aca­demic re­search in­sti­tu­tions to hold a fo­rum themed “Pro­tec­tion, In­her­i­tance and Util­i­sa­tion of the Three Cul­tural Belts” and give sug­ges­tions. The Taihu In­ter­na­tional Book Fair Sub-venue will es­tab­lish a “three cul­tural belts” dis­play area, ex­hibit­ing books on sto­ries of old Beijing and tra­di­tional cul­ture and pro­mot­ing the new look of the three belts.

Haid­ian Dis­trict will show­case the pro­found his­tor­i­cal and cul­tural re­sources rep­re­sented by the “Three Hills and Five Gar­dens” and high­light the dis­trict's dis­tinc­tive an­cient cul­ture; Chang­ping Dis­trict will fo­cus on the in­tro­duc­tion of the Source of the Grand Canal— Bai­fuquan Site Project and the dis­trict's key cul­tural relics; Tongzhou Dis­trict will ex­plore the his­tor­i­cal and cul­tural re­sources of 17 lo­ca­tions with the Grand Canal as the core to dis­play its achieve­ments in her­itage con­ser­va­tion and util­i­sa­tion of the Grand Canal Cul­tural Belt; and the Beijing Press, Pub­lish­ing, Ra­dio and Tele­vi­sion Pavil­ion dis­plays the an­cient de­meanour of the Grand Canal and the new

face of Tongzhou with the help of 3D and video stream­ing tech­nol­ogy, to cre­ate a stun­ning vis­ual ex­pe­ri­ence.

The Yongding River Cul­tural Ex­hi­bi­tion, or­gan­ised by the Beijing Lo­cal Chron­i­cle Of­fice, shows the data col­lected from the first sur­vey of the en­tire Yongding River val­ley. Shi­jing­shan Dis­trict will dis­play the new face of de­vel­op­ment in the West­ern Hills and Yongding River Cul­tural Belt. Men­tougou Dis­trict will give a sys­tem­atic pre­sen­ta­tion of its an­cient vil­lages and roads, tem­ples and folk cus­toms to de­mon­strate and pro­mote the cul­ture of the West­ern Hills and shape the Yongding River cul­tural brand. The web­site bj.jjj.qq.com will launch a pro­gramme to pro­mote the de­vel­op­ment and pro­tec­tion of the Great Wall Cul­tural Belt.

Huairou Dis­trict, with its dis­play of the Huairou Film & Tele­vi­sion In­dus­try Park as its core, will fo­cus on projects in­clud­ing the Producer Head­quar­ters Base, de­vel­op­ment of the Guo'ao 08 Block and Yingchuang (film cre­ation) Space. Dongcheng Dis­trict will show­case its drama cul­ture and present its ad­van­tages in dra­matic tal­ent, reper­toires, in­sti­tu­tions, per­for­mances, com­mu­ni­ca­tion and con­sump­tion.

The expo cen­tres on con­struct­ing a high-end in­dus­trial struc­ture and ex­hibits about 10 dis­tinc­tive cul­tural and cre­ative in­dus­try parks trans­formed from or re­con­structed old fac­to­ries or mar­kets. They in­clude the No. 1 Cul­tural In­dus­try Park in Ban­bid­ian, Chaoyang Dis­trict that was for­merly old in­dus­trial build­ings; the Tian­ning No. 1 Cul­tural and Tech­no­log­i­cal In­no­va­tion Park, also a sub-venue of the expo, in Xicheng Dis­trict was for­merly the Beijing Sec­ond Ther­mal Power Plant; and the Na­tional New Me­dia In­dus­try Base in Dax­ing Dis­trict was for­merly an old fire­works fac­tory.

Dis­play­ing the Charm of Tra­di­tional Chi­nese Cul­ture Pro­mot­ing Im­proved In­no­va­tion and Orig­i­nal­ity

The 2018 ICCIE will also dis­play tra­di­tional cul­tural prod­ucts such as in­tan­gi­ble cul­tural her­itage items and Chi­nese time-hon­oured brands. The In­tan­gi­ble Cul­tural Her­itage Pavil­ion de­parts from the usual method of only show­ing works and tech­niques. In­stead, or­gan­is­ers in­vite visi­tors to take part and brings them fresh ex­pe­ri­ences to see, taste, lis­ten, smell and touch through phys­i­cal dis­plays, per­for­mances, shows and in­ter­ac­tive ac­tiv­i­ties.

The pavil­ions for provinces and cities dis­play dozens of in­tan­gi­ble cul­tural her­itage and folk cus­toms, in­clud­ing the Hui ink and rab­bit hair writ­ing brush from An­hui Prov­ince; fra­grances and thangka paint­ings from Ti­bet; and dance per­for­mances and jade from Xin­jiang, which il­lus­trate the re­gional charm and artis­tic char­ac­ter­is­tics of dif­fer­ent eth­nic groups. 2018 marks the 60th an­niver­sary of the found­ing of the Guangxi Zhuang Au­ton­o­mous Re­gion. As such, the Guangxi Pavil­ion dis­plays its beau­ti­ful nat­u­ral scenery and rich cul­tural her­itage un­der the theme of “Cel­e­brat­ing the 60th Birth­day of Beau­ti­ful Guangxi.”

The ICCIE also con­trib­utes to con­tin­u­ous im­prove­ments of in­no­va­tion and cre­ativ­ity. The Pavil­ion on Cul­tural Cre­ativ­ity and In­no­va­tive Achieve­ments of Young Peo­ple is in­spired by the con­cept of “Youth Serv­ing the Coun­try.”

The Ex­hi­bi­tion of Ex­cel­lent Achieve­ments from Beijing Cul­tural and Cre­ative Com­pe­ti­tion will fo­cus on cul­tural en­trepreneurs and cre­ative en­trepreneur­ship projects such as the Cul­tural Relic Wis­dom Cloud Com­pany and the Love Read­ing Cul­tural Space. It will high­light the in­ter­ac­tiv­ity and at­trac­tive­ness of cul­tural and cre­ative projects.

The Ex­hi­bi­tion of Ex­cel­lent Cul­tural and Cre­ative Works by Beijing Youth, with its theme of “Pas­sion­ate Snow and Ice— Meet at the Win­ter Olympics,” will fo­cus on cre­at­ing art based on the Win­ter Olympics. The Beijing Mu­nic­i­pal Com­mit­tee's Com­mu­nist Youth League has or­gan­ised young artists to cre­ate works on-site to il­lus­trate the cul­ture and spread the spirit of the Win­ter Olympics. The China Red Star Award for In­no­va­tive De­sign and the Ex­hi­bi­tion of Out­stand­ing Works from Global Youth De­sign Com­pe­ti­tion bring to­gether

high-end de­sign re­sources from home and abroad to pro­mote the trans­for­ma­tion of de­sign achieve­ments and ex­pand the in­flu­ence of Chi­nese de­sign brands.

High­light­ing the ‘Cul­ture Plus’ In­te­gra­tion Trend Pro­mot­ing Qual­ity Cul­tural Projects

The 2018 ICCIE will vig­or­ously pro­mote the in­te­grated de­vel­op­ment of the cul­tural and cre­ative in­dus­try with key sec­tors such as sci­ence, tech­nol­ogy, fi­nance, tourism and sports to im­prove the over­all de­vel­op­ment level of in­dus­trial chains and the ca­pac­ity for in­no­va­tion and cre­ativ­ity.

The Pavil­ion for Press, Pub­li­ca­tion, Ra­dio, Film and Tele­vi­sion will con­cen­trate on the prac­ti­cal ap­pli­ca­tion of the lat­est tech­nolo­gies such as cloud com­put­ing, big data and the In­ter­net of Things, bring­ing new ex­pe­ri­ences to au­di­ences. With the help of ad­vanced tech­nol­ogy such as aug­mented re­al­ity (AR), vir­tual re­al­ity ( VR) and HTML5 (H5), the Pavil­ion for An­tiq­ui­ties and Mu­seum-re­lated Cul­tural and Cre­ative Prod­ucts dis­plays dig­i­tally re­stored cul­tural relics and prod­ucts, giv­ing new life to mu­seum ex­hibits and con­vey­ing the charm of tra­di­tional cul­ture.

The China Dig­i­tal Pub­lish­ing In­no­va­tion Fo­rum, Fo­rum on Lan­guage Serv­ing Hu­man Life and other ac­tiv­i­ties will ex­plore the boost­ing ef­fect of sci­en­tific and tech­no­log­i­cal in­no­va­tion on in­dus­trial de­vel­op­ment to guide en­ter­prises to con­tin­u­ously in­crease in­put into sci­ence and tech­nol­ogy. The First 2018 Beijing In­ter­na­tional Expo on Re­sources for the Pop­u­lar­i­sa­tion of Sci­ence is an im­por­tant part of the expo. It em­bod­ies the in­te­gra­tion of sci­ence and cul­ture, en­hances cul­tural self-con­fi­dence and pro­motes the pros­per­ity and de­vel­op­ment of so­cial­ist cul­ture.

The Pro­mo­tion of Beijing's Co­op­er­a­tive Projects of In­te­grated Cul­tural De­vel­op­ment will adopt the method of “en­ter­prise in­tro­duc­tion, achieve­ment demon­stra­tion, and co­op­er­a­tion and ne­go­ti­a­tion” to pro­mote the co­op­er­a­tion of cul­tural en­ter­prises with en­ter­prises in the fields of sci­ence, tech­nol­ogy, ed­u­ca­tion, sports and fi­nance. The Pavil­ion on Cul­tural Tourist Re­sorts and Tourist Com­modi­ties will fur­ther ex­plore unique cul­tural re­sources and con­tinue to pro­mote in-depth co­op­er­a­tion be­tween time­honoured brands and “Beijing Gifts.”

Ac­tiv­i­ties, such as the Agree­ment Sign­ing and Brand Pro­mo­tion of Cul­tural Fi­nance In­no­va­tion Projects, have at­tracted the ex­ten­sive par­tic­i­pa­tion of fi­nan­cial in­sti­tu­tions and opened up match­mak­ing chan­nels for fi­nan­cial cap­i­tal, so­cial cap­i­tal and cul­tural re­sources.

Gath­er­ing Re­sources for Co­op­er­a­tion Ad­vanc­ing Cul­tural Trade

The 2018 ICCIE ad­heres to the prin­ci­ple of be­ing “based in Beijing, serv­ing the whole coun­try and fac­ing the world.” It aims to in­vig­o­rate re­gional cul­tural and cre­ative re­sources, strengthen project match­mak­ing and pro­mote trade ser­vices to give par­tic­i­pants a stronger sense of gain.

Del­e­ga­tions from more than 20 provinces, au­ton­o­mous re­gions and mu­nic­i­pal­i­ties in China will pro­mote their cul­tural achieve­ments and projects to fa­cil­i­tate the trans­fer of in­dus­trial re­sources be­tween re­gions. The Pavil­ion on Col­lab­o­ra­tive Cul­tural In­no­va­tion in the Beijing-tian­jin-he­bei Re­gion dis­plays the re­sults of cul­tural in­no­va­tion and de­vel­op­ment, re­alises the com­ple­men­tary ad­van­tages of cul­tural re­sources and high­lights the re­gional cul­tural de­vel­op­ment pat­tern of “in­te­grat­ing both re­gions and cul­tures.”

A list of mu­se­ums in Beijing, Tian­jin and He­bei is ex­hib­ited along­side hand­drawn maps. It gives a panoramic dis­play of the past and fu­ture de­vel­op­ment trends in the Beijing-tian­jin-he­bei re­gion. The Beijing-tian­jin-he­bei Cul­tural Stage has been es­tab­lished to in­tro­duce the re­gion's wide-rang­ing per­for­mance types to visi­tors, cov­er­ing pop­u­lar ac­tiv­i­ties such as ac­ro­bat­ics, sto­ry­telling ac­com­pa­nied by drum or mu­sic and xi­ang­sheng (crosstalk) com­edy. The Beijing-taipei Cul­tural and Cre­ative In­dus­try Co­op­er­a­tion and Ex­change and a se­ries of cul­tural and cre­ative in­dus­try project pro­mo­tion events by var­i­ous provinces, au­ton­o­mous re­gions and mu­nic­i­pal­i­ties will pro­mote the in­dus­try's poli­cies, de­vel­op­ment en­vi­ron­ment and co­op­er­a­tive projects to en­hance re­gional col­lab­o­ra­tive in­no­va­tion.

This year's expo is more in­ter­na­tional than ever be­fore. The Sec­ond ASEAN Cul­tural Week will in­clude more than 10 events, such as tra­di­tional cos­tume show, artis­tic per­for­mances, dis­plays of the ASEAN cul­tural cor­ri­dor and a plat­form for folk craft ex­change. It aims to pro­mote peo­ple-topeo­ple bonds through cul­tural ex­changes. The Guardian—fine Art Asia An­tique Art Week has at­tracted the par­tic­i­pa­tion of well­known art in­sti­tu­tions and gal­leries from more than 10 coun­tries to cre­ate a trad­ing plat­form with an in­ter­na­tional per­spec­tive and east­ern style.

The Pro­mo­tion and Ex­change of Prod­ucts of Cre­ative De­sign by In­ter­na­tional Skilled Ar­ti­sans show­cases fine arts and crafts, and spreads knowl­edge of crafts­man­ship both at home and abroad. The Sec­ond China Beijing In­ter­na­tional Lan­guage In­dus­try Expo will be held dur­ing the expo and in­cludes a se­ries of fo­rums on lan­guage ser­vices in “Belt and Road” coun­tries.

The 2018 “Colour­ful World—ex­hi­bi­tion of Coun­tries along the Belt and Road” Event has at­tracted the par­tic­i­pa­tion of around 40 for­eign em­bassies in Beijing, as well as in­ter­na­tional in­sti­tu­tions, such as the Of­fice of the Arab League in China. The event al­lows them to pro­mote their cul­tural and tourism re­sources and dis­play their unique re­gional charm and folk cus­toms. The “Belt and Road” Busi­ness Salon will re­lease the in­dus­try's new in­vest­ment hotspots in rel­e­vant coun­tries and re­gions, cre­at­ing a wider in­ter­na­tional co­op­er­a­tion space for en­ter­prises. The Pavil­ion on Sports In­dus­try will carry out the con­cept of “Go­ing Out and Com­ing In” to dis­play sports brands from Belt and Road coun­tries and the sports projects un­der co­op­er­a­tion be­tween China and th­ese coun­tries, as well as the sports in­dus­try with aid and in­vest­ment from China. The expo will high­light the theme of the Win­ter Olympics and has ar­eas to dis­play and ex­pe­ri­ence win­ter sports equip­ment, as part of the prepa­ra­tions for the 2022 Win­ter Olympics and to show the charm of win­ter sports.

Re­ly­ing on Beijing's rich cul­tural re­sources, the 2018 ICCIE will play a pos­i­tive role in dis­play­ing Chi­nese cul­ture, serv­ing the na­tional cul­tural strat­egy and lead­ing the trend of cul­tural in­no­va­tion.

The 12th China Beijing In­ter­na­tional Cul­tural & Cre­ative In­dus­try Expo

For­eign visi­tors com­mu­ni­cate with an ex­hibitor.

A vis­i­tor ex­pe­ri­enc­ing a VR game

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