SWISS NA­TIONAL PAVIL­ION TO FEA­TURE AT THE CHINA IN­TER­NA­TIONAL IM­PORT EXPO

Beijing (English) - - INFOs -

The Swiss Na­tional Pavil­ion will fea­ture in the up­com­ing China In­ter­na­tional Im­port Expo (CIIE) in Shang­hai from Novem­ber 5-10. The pavil­ion will be man­aged by the Swiss Busi­ness Hub China (SBH) of the Swiss Em­bassy in Bei­jing and Switzer­land Global En­ter­prise (S-GE).

Lo­cated in the Na­tional Ex­hi­bi­tion and Con­ven­tion Cen­ter Shang­hai, the two-storey pavil­ion cov­ers a floor area of 136 square me­tres (sq.m) and will ex­hibit some of the most prom­i­nent tes­ti­mo­ni­als of Swiss in­no­va­tion and life­style. Its dis­tinc­tive fea­tures of­fer vis­i­tors an op­por­tu­nity to ex­pe­ri­ence and “vir­tu­ally” visit Switzer­land, en­gag­ing all the senses while show­cas­ing Switzer­land’s global lead­er­ship in in­no­va­tion, cul­ture and tourism. The pavil­ion has also re­ceived the strong back­ing of sev­eral Swiss com­pa­nies.

The main fea­ture of the Swiss Na­tional Pavil­ion is the “Livemap,” a large, walk­a­ble aerial map of Switzer­land in front of a tra­di­tional Swiss chalet and a large LED screen. Us­ing a sim­ple App on their own mo­bile phones, vis­i­tors can aug­ment a large num­ber of Swiss ba­sic geo­graphic icons, tourism des­ti­na­tions, cul­tural and tra­di­tional sym­bols, and com­mer­cial in­no­va­tion fea­tures in vir­tual re­al­ity as they walk across it. The Swiss com­pany Ax­on­vibe, In­no­va­tion Part­ner of the pavil­ion, first pi­o­neered the Livemap con­cept in the Swiss Trans­port Mu­seum in Lucerne. In col­lab­o­ra­tion with the Swiss Busi­ness Hub China, Switzer­land Global En­ter­prise, Swiss Post and Swiss cor­po­rate spon­sors, Ax­on­vibe has tai­lored spe­cific new 3D con­tent for the CIIE pre­sent­ing Swiss in­no­va­tion, cul­ture and tourism.

Fol­low­ing their vir­tual tour of Switzer­land, vis­i­tors can en­joy Swiss culi­nary spe­cial­i­ties and re­ceive prices won us­ing the “Livemap” in the Swiss Post of­fice on the bal­cony of the Swiss chalet. Swiss Post, the mar­ket leader in postal ser­vices and lo­gis­tics so­lu­tions in Switzer­land, ap­pears as Strate­gic Part­ner of the Swiss Na­tional Pavil­ion. It has con­trib­uted sig­nif­i­cantly to the re­al­i­sa­tion of the pavil­ion’s vir­tual and phys­i­cal fea­tures, which to­gether em­body the unique Swiss spirit by demon­strat­ing its na­tional her­itage and tech­no­log­i­cal in­no­va­tion. Not only does it of­fer in­no­va­tive cross-border lo­gis­tics so­lu­tions, it is also set­ting-up unique Swiss on­line plat­forms in China. Chi­nese con­sumers will ben­e­fit from the con­ve­nience of hav­ing au­then­tic Swiss plat­forms, al­low­ing them to source high qual­ity prod­ucts such as cos­met­ics, choco­lates and much more. Swiss brands will also profit from ad­di­tional brand recog­ni­tion and in­creased value by link­ing their prod­ucts even closer to Switzer­land’s stand­ing.

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