THE “SCREEN WAR” ON THE WALL
If back to four or five years ago, adopting “Smart TV” as the entrance of Internet must be considered as an illusion. But now, the whole industry is struggling for this entrance in a life and death status, especially at the moment that the TV industry is still keep positive expectation cautiously about the increasing trend.
Including the most “serious” purchase restrictions in the history of real estate market, it is definitely bad news for TV industry, as purchasing home, changing home are important factors to drive the TV consumption, the purchase restrictions will hinder this kind of consume with no doubt. There is also no sign for the new round of household appliances to the countryside, several elements bring about no significantly growth to TV industry in China.