THE BEW AGE OF RETAIL
Technology revolution made the boundaries between reality and virtual be broken in a further way, the same to retail industry. Global retailers are changing the traditional business model to find new business opportunity.
Open the door during a certain period, and outdated with no service, It becomes a popular marketing strategy for flash shops. In the traditional shopping mall, flash shops turn out and receive widespread attention with this new function of advertising and marketing form, and become the latest must-haves in the era of New retail by brands.
To deal with the problem of the vacancy rate of entity shop, operating flash stores, brand constructions are also experiencing from 1.0 to 2.0 multi-brand collection and the 3.0 of service background development in the future. The more important is that under the technics of social promotion, flash stores become a quick way for brands to exist in a physical way.