Millennials attract millions of fans on Douyin
Two young people in Wuhan attracted millions of fans on Douyin, the short video-sharing platform also known as Tik Tok.
Xiao Zhi, a junior at China University of Geosciences (Wuhan), decided to use Douyin to teach people different office software packages instead of simply providing entertainment. By doing so he attracted a lot of fans. He said, "It is important to understand the users if we want to use a 15second video clip to catch their attention. A video needs to be made in four steps: selecting a topic, script writing, video recording, and editing.
After graduation, Jiang Mei was employed as a team leader responsible for the educationrelated new media content. She led her team to make educational clips on Douyin and attracted 300,000 fans within two weeks.
Editing video together