Mil­len­ni­als at­tract mil­lions of fans on Douyin

Changjiang Weekly - - SOCIETY - By Liu Xinyu

Two young peo­ple in Wuhan at­tracted mil­lions of fans on Douyin, the short video-shar­ing plat­form also known as Tik Tok.

Xiao Zhi, a ju­nior at China Univer­sity of Geo­sciences (Wuhan), de­cided to use Douyin to teach peo­ple dif­fer­ent of­fice soft­ware pack­ages in­stead of sim­ply pro­vid­ing en­ter­tain­ment. By do­ing so he at­tracted a lot of fans. He said, "It is im­por­tant to un­der­stand the users if we want to use a 15sec­ond video clip to catch their at­ten­tion. A video needs to be made in four steps: se­lect­ing a topic, script writ­ing, video record­ing, and edit­ing.

Af­ter grad­u­a­tion, Jiang Mei was em­ployed as a team leader re­spon­si­ble for the ed­u­ca­tion­re­lated new me­dia con­tent. She led her team to make ed­u­ca­tional clips on Douyin and at­tracted 300,000 fans within two weeks.

Edit­ing video to­gether

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