The Review of Circulation Industry in 2016 and the Outlook of 2017

China Business and Market - - 第一页 - ZHAO Ping

主题,给消费者特别的体验,并将消费体验形成记忆点,这将成为所有流通企业的共同追求。2017年,为了迎合消费者的生活理念,零售商将提高实体店的优质服务,如提供咖啡和美容服务等,让消费者愿意在店里待更长的时间,并提供更加差异化的特色内容。

经营去连锁化。尽管产品可以标准化,品质可以标准化,但体验难以标准化,更多的是以个性化的形式存在。因此,流通企业顺应需求个性化的发展趋势不断创新的结果是,中国零售业不再有一个标准模板,也不应该倡导整个零售行业都采用同一个模式或同一种定位。千店千面将成为重要趋势,每一个零售店铺都根据需求特点,更加本地化,虽然后台服务数据化、互联网化仍是主流,但是呈现在消费者面前的则是能够满足个性化消费需求的店铺。利用人工智能对用户消费行为进行追踪和分析,使流通企业可以通过数据分析给消费者提供量身定制的商品。2017

年将是人工智能得到更大范围运用的一年,不少流通企业意识到了机器学习、深度分析和人工智能的重要 性,开始通过这些技术提供更有针对性和个性化的购物体验。

社区化将成为零售行业未来发展的重要方向,零售企业将更加重视社区消费。服务临近社区消费者,是近期零售商争夺的要点。消费者对品质消费的需求、对便捷的需求、对价值的需求,都要通过社区商业提供,便利店社区化的价值凸显。便利店能够满足“宅、懒、馋、急、忙、老”六类人的需求,高密度、短半径、即时便利的特性决定

O2O 的重要入口。2017了便利店是社区 年,社区化不仅是便利店的选择,也是购物中心、百货店等实体零售业态和电子商务的共同发展方向。沃尔

MALL,计划两年内在玛将在中国发力自营的社区

115

中国增设约 家门店。家乐福“易家福”的小型

2017

便利店在 年仍将持续增加。华润万家继续关闭业绩不佳门店,发力小业态,开展跨境电商,重点升级并拓展“VANGO

便利店”。

责任编辑:方程

(China Council for the Promotion of International Trade Academy,Beijing100037,China)

Abstract:In the year 2016,pressure facing China’s national economic growth was transferred to the circulation industry; there were significant challenges facing the development of circulation industry,such as the closing up in retail enterprises,the declined revenue and expanding percentage of loss of listed companies,especially in the business type of supermarket. But the innovative retail enterprises were expanding against the trend of decline;the domestic retail enterprises showed their impetus of growth through innovation and asset-light shopping centers were demonstrating their vitality. The trend of integration of domestic and foreign trade,integration of online and offline and regional integration was further strengthened. In the year 2017,the online and offline integration will be deeply strengthened;the erosional effect of e- commerce on physical retail industry will be alleviated; the market share of innovative physical circulation enterprises will be increased; and individualization, communitization and abandoning chain- operation will possibly become the important characteristics of retail industry development.

Key words:circulation

Newspapers in Chinese (Simplified)

Newspapers from China

© PressReader. All rights reserved.