Study on Circulation Mode of Fresh Agricultural Products Supply Chain

China Business and Market - - 第一页 - SHI Kui-ran1,2 and SUN Yu-ling2

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责任编辑:陈诗静 (1.Nanjing Audit University,Nanjing,Jiangsu211815,China;2.Nanjing Tech University,Nanjing,Jiangsu211800,China)

Abstract:An efficient circulation mode is a way to stabilize the price of agricultural products,which will be of great importance to matching supply and demand,which will in turn increase rural incomes. At present,with the evolution of fresh agricultural products circulation pattern,the traditional and modern modes are interacting,replacing and integrating with each other;and with the development of supply chain management idea and IT,the single circulation mode will tend to be diversified, which will be strengthened by the regional nature of market. Studies on agricultural products circulation mode in American,Japan and Holland,the development of China’s fresh agricultural products supply chain,and the current circulation mode shows that “agricultural & super docking”is the most similar one with American mode,which can effectively aggregate small- scale producers and quickly distribute the products to consumer market;and it is recognized as the most suitable circulation mode to our current social and economic development trend. Based on such two cases as“benlai”and“sfbest”,the authors find that the circulation mode in“Internet +”is the most similar one with“agricultural & super docking”,which is the most suitable to our current national situation. Among different kinds of circulation modes,“agricultural & super docking”has more potential and stronger vitality;and it can provide a sound platform and help producers and retailing supermarket to gain a win-win situation. The authors also suggest that the government should continue to introduce relevant policies to promote the application of “agricultural & super docking”and benefit the majority of farmers.

Key words:fresh agricultural products;supply chain;circulation mode;agricultural & super docking

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