Research on the Influence of Relationship Stability on Cross-border Agri-food Supply Chain Alliance Performance

China Business and Market - - 第一页 - ——An Empirical Analysis of Guangxi—ASEAN SUI Bo-wen1,2

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责任编辑:陈诗静 China Agricultural University,Guangzhou,Guangdong510642,China;2.Qinzhou university,Qinzhou,

Guangxi535011,China)

Abstract:China-Asean agri-food circulation industry with the development form of cross-border agri-food supply chain alliance is a kind of adaptation and expansion for China's agri- food export strategy and agri- food supply chain management theory. Based on the analysis framework of relationship stability,alliance performance,and supply chain optimization in crossborder agri-food supply chain,using the survey data of China(Guangxi)-Asean cross-border agri-food supply chain alliance,the author analyzes the influence of relationship stability on cross-border agri-food supply chain alliance performance with the help of Structural Equation Modeling. It is found that the finance performance and operation performance of cross-border agri-food supply chain alliance are significantly influenced by factors of commitment trust,alliance expectation,relationship capital,and benefit sharing;and the green performance is significantly influenced by factors of alliance expectation,and relationship capital. So to better improve the performance of cross-border agri-food supply chain alliance,we should,first,pay more attention to the members’contract spirit,perfect the mechanism of interests connection,and improve the guarantee of technological investment; second,we should do a better job in medium and long term planning and improve the competitiveness of agri-food export;third, we should establish the scheduled and unscheduled meeting and cooperation mechanism and pay more attention to information sharing platform;and fourth,we should improve the interests sharing and evaluation system among the alliance members and improve their capability for risk identification and treatment.

Key words:relationship stability;cross-border agri-food supply chains;alliance performance

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