Study on the Effect of Cooperative Innovation on the Performance of Logistics Service in the Double-channel Supply Chain of Fresh Agricultural Products

China Business and Market - - CHINA BUSINESS AND MARKET - QIU Hong-quan

(Xiamen University,Zhangzhou,Fujian363105,China)

Abstract:With the implementation and promotion of the national "Internet + Agriculture" strategy,the double- channel supply chain,which is the combination of the traditional offline fresh agricultural products and the online channel,is the mainstream trend. Facing the contradictions and conflicts between the internal channels and the dynamic fluctuation of the external environment,how to integrate the advantages of channel resources,strengthen cooperation and coordination between channels has become an important issue concerning double-channel supply chain management and practice. The author carries out the empirical analysis on 224 fresh agricultural products enterprises,explores the effect of the double- channel supply chain collaborative innovation mechanism on logistics services innovation and logistics services innovation performance,and tests the adjustment effect of environment dynamics. The results show that:the innovation investment of traditional supply chain has a significant positive impact on the innovation ability of logistics service,the innovation investment of network supply chain has a significant positive impact on the innovation capability of logistics service,and the double- channel supply chain collaborative innovation mechanism has significant impact on the innovation capability of logistics service;innovative capacity of logistics service has a significant positive impact on logistics service innovation performance,environmental dynamics and its market competition intensity and technological change speed plays the adjustment role between logistics service innovation ability and logistics service innovation performance,but the adjustment role of market demand structure between logistics service innovation ability and logistics service innovation performance is not significant. The author clarifies the impact mechanism,path and environment intervention of double-channel supply chain system collaborative innovation on logistics service performance,and provides the reference for the cooperation and coordination of the double-channel supply chain system in the era of Internet.

Key words:fresh agricultural products;double-channel supply chain;collaborative innovation;logistics service performance

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