Research on E-commerce Logistics Service Innovation Based on Big Data

China Business and Market - - NEWS - ZHANG Xiao-qin (Neusoft Institute,Foshan528225,China)

Abstract:The demands of e-commerce logistics service in the big data era are characterized by a very short period of order fulfillment,flexibility,personalization and transparency. Only e- commerce logistics service innovation can continuously meet customer demands. Under the background of big data,e-commerce logistics service has achieved innovation in service product and service process. In practice,the logistics data service enterprises,including Cainiao,JD.com and SF Express,take advantage of their own data,provide customers with innovative e- commerce logistics service products,and use big data technology to optimize and reconstruct the service process of e- commerce logistics. In terms of innovation models,companies can follow the competitors’ innovation, customer requirement dominant innovation, e- commerce logistics technology innovation,e- commerce logistics network and e- commerce logistics value- added service innovation to realize e- commerce logistics service innovation.

Key words:big data;e-commerce logistics;service innovation;innovation model

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