Research on E-commerce Logistics Service Innovation Based on Big Data
Abstract：The demands of e-commerce logistics service in the big data era are characterized by a very short period of order fulfillment，flexibility，personalization and transparency. Only e- commerce logistics service innovation can continuously meet customer demands. Under the background of big data，e-commerce logistics service has achieved innovation in service product and service process. In practice，the logistics data service enterprises，including Cainiao，JD.com and SF Express，take advantage of their own data，provide customers with innovative e- commerce logistics service products，and use big data technology to optimize and reconstruct the service process of e- commerce logistics. In terms of innovation models，companies can follow the competitors’ innovation， customer requirement dominant innovation， e- commerce logistics technology innovation，e- commerce logistics network and e- commerce logistics value- added service innovation to realize e- commerce logistics service innovation.
Key words：big data；e-commerce logistics；service innovation；innovation model