On Platform Organization and the Support for Intrapreneurship

China Business and Market - - ニュース - ——A Case Study of Haier Group QU Yan-ni

(Inner Mongolia University of Finance and Economics,Hohhot,Inner Mongolia010070,China)

Abstract:In the Internet age,the platform organization attracts increasing attention because of its evolutionary capabilities and network effects. Haier Group is experiencing the transformation to platform. From the current situation,this transformation is positive and stable. Research on the transformation of Haier Group and the entrepreneurship support for ThunderRobot shows that: there exists many diversified and individualized small and micro groups in Haier Group during the process of transformation to platform;and among them,during the process of development,ThunderRobot is building its own ecosphere and incubating many other smaller micro groups. These groups of diverse mini- enterprises can meet the demand of niche markets and promote the platform organization’s adaptability. On the other hand,the platform may attract more quality resources by creating the“innovate and win together”mechanism to realize the win- win situation. but,the problems such as self- dependent innovation and breakthrough innovation,which will prevent the fostering of core competitiveness,cannot be ignored during the process of transformation.

Key words:platform organization;intrapreneurship;network effect;Haier Group;small and micro ThunderRobot

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