Pri­vate-com­pany brands out­pac­ing state-owned

China Daily (Canada) - - NEWSCAPSULE -

Pri­vate-com­pany brands in China are grow­ing three times faster than State-owned en­ter­prises, a study shows.

The find­ings are another sig­nal that the center of the na­tion’s eco­nomic grav­ity is shift­ing to­ward con­sumers, ac­cord­ing to the 2014 WPP BrandZ Top 100 Most Valu­able Chi­nese Brands, con­ducted by WPP Plc and af­fil­i­ate Mill­ward Brown.

Mar­ket-driven brands (mostly those of pri­vate com­pa­nies) in the top 50 of the study’s rank­ings are set to see value growth of 27 per­cent, com­pared with 9 per­cent for SOEs.

China Mo­bile Ltd re­mains the na­tion’s most valu­able brand for a fourth year, with a value of $61.4 bil­lion, up 21 per­cent. (Photo 2)

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