Private-company brands outpacing state-owned
Private-company brands in China are growing three times faster than State-owned enterprises, a study shows.
The findings are another signal that the center of the nation’s economic gravity is shifting toward consumers, according to the 2014 WPP BrandZ Top 100 Most Valuable Chinese Brands, conducted by WPP Plc and affiliate Millward Brown.
Market-driven brands (mostly those of private companies) in the top 50 of the study’s rankings are set to see value growth of 27 percent, compared with 9 percent for SOEs.
China Mobile Ltd remains the nation’s most valuable brand for a fourth year, with a value of $61.4 billion, up 21 percent. (Photo 2)