Coach in­creases ef­fort to stop e-com­merce fraud

China Daily (Canada) - - NEWSCAPSULE -

Coach Inc, the New York­based de­sign brand, is tak­ing fur­ther steps to stop coun­ter­feit­ing on Alibaba’s e-com­merce site Taobao.

Un­der a re­newed mem­o­ran­dum of un­der­stand­ing (MOU) with China’s largest e-com­merce com­pany, Alibaba Group Hold­ing Ltd, Taobao will con­tinue to im­pose penal­ties on coun­ter­feit ven­dors on the plat­form.

China is the sin­gle largest op­por­tu­nity for Coach and is cur­rently its third largest mar­ket af­ter the US and Ja­pan.

There are still hun­dreds of thou­sands of online stores on Taobao sell­ing Coach prod­ucts priced from $9 to $8,863. Not all prod­ucts are fakes; some are au­then­tic Coach prod­ucts pur­chased at Coach stores or out­lets and then resold, a ser­vice called daigou, or buy­ing on be­half of. (Photo 1)

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