Coach increases effort to stop e-commerce fraud
Coach Inc, the New Yorkbased design brand, is taking further steps to stop counterfeiting on Alibaba’s e-commerce site Taobao.
Under a renewed memorandum of understanding (MOU) with China’s largest e-commerce company, Alibaba Group Holding Ltd, Taobao will continue to impose penalties on counterfeit vendors on the platform.
China is the single largest opportunity for Coach and is currently its third largest market after the US and Japan.
There are still hundreds of thousands of online stores on Taobao selling Coach products priced from $9 to $8,863. Not all products are fakes; some are authentic Coach products purchased at Coach stores or outlets and then resold, a service called daigou, or buying on behalf of. (Photo 1)