Beer cul­ture

China Daily (Canada) - - LIFE -

Harbin Beer re­cently an­nounced its Ex­pe­ri­ence Center will open to the pub­lic in­Harbin in­Hei­longjiang prov­ince. Oc­cu­py­ing more than 7,000 square me­ters, the center is the largest beer cul­ture ed­u­ca­tion space in China. Green dom­i­nates as the main color of the well-known brand. There are three dif­fer­ent themes. The first sec­tion fea­tures a vin­tage train, bring­ing visi­tors back to theHarbin of days past. Visi­tors can learn how the city em­braced beer cul­ture over the past cen­tury. The sec­ond sec­tion fea­tures a 4-D movie the­ater, in which visi­tors can ex­pe­ri­ence the process of pro­duc­ing beers, and the last area presents the brand’s mar­ket­ing cam­paigns fea­tur­ing celebri­ties. The center will open in­May.

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