China Daily (Canada) - - BUSINESS -

At the event, Si­mon Loasby sketched the con­tours of sev­eral clas­sic Volk­swa­gen mod­els.

His en­gag­ing and in­for­ma­tive in­tro­duc­tion im­pressed the au­di­ence,a re­flec­tion of Volk­swa­gen’s in-depth un­der­stand­ing of Chi­nese con­sumers.

Volk­swa­gen’s mar­ket lead­er­ship in China is de­rived from its pre­cise po­si­tion­ing in all global mar­ket seg­ments. In ev­ery Volk­swa­gen model one finds a prod­uct tai­lor­made to cus­tomer needs built on a strong tech­no­log­i­cal ba­sis with an upto-date iconic fam­ily look de­sign.

The suc­cess of its ex­ten­sive mod­els has also es­tab­lished Volk­swa­gen as an in­cred­i­bly strong brand and laid the foun­da­tion for its long-term sound de­vel­op­ment in the mar­ket.

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