Art adds al­lure to Sanya

Ex­hi­bi­tion, other cul­tural ini­tia­tives draw­ing lo­cals and visi­tors, Li Fusheng re­ports

China Daily (Canada) - - BUSINESS -

With its trop­i­cal cli­mate and beaches, Sanya in China’s south­ern­most prov­ince of Hainan has long been a renowned win­ter re­sort.

The city is be­com­ing even more pop­u­lar as lo­cal au­thor­i­ties or­ga­nize a num­ber of cul­ture-themed cam­paigns to im­prove its at­trac­tive­ness.

One of the most re­cent events is an ex­hi­bi­tion called Art Sanya.

Start­ing on Dec 6, it is show­cas­ing the lat­est trends in art and of­fer­ing a chance

Art can en­rich lo­cal peo­ple’s spir­i­tual life and also give a strong boost to the tourism in­dus­try.” LI BAIQING DEPUTY MAYOR

for Chi­nese and for­eign artists to ex­change ideas and in­ter­act with afi­ciona­dos of cre­ativ­ity.

Nearly 300 art­works rang­ing from paint­ings and sculp­tures to photographs, videos and in­stal­la­tions are ex­hib­ited at the show that will run un­til Fe­bru­ary.

“Art can en­rich lo­cal peo­ple’s spir­i­tual life and also give a strong boost to the tourism in­dus­try,” said Deputy-Mayor Li Baiqing at the open­ing cer­e­mony.

Xu Zhen­ling, another deputy mayor in Sanya, said the event has a rip­ple ef­fect.

She said last year’s ex­hi­bi­tion at­tracted many tourists to spend one or two more days in Sanya, ben­e­fit­ing ho­tels and oth­ers in the ser­vice in­dus­try.

A new scenic spot that fea­tures the cul­ture of lo­cal Li and Miao peo­ple is also at­tract­ing visi­tors.

Named Qian­guqing, it has a theme park where visi­tors can pick co­conuts, sa­vor lo­cal bev­er­ages, and learn Li and Miao dances.

Those who come in the evening can en­joy a live va­ri­ety show of his­tor­i­cal sto­ries that have Hainan prov­ince as the back­drop.

It re­ceived more than 120,000 tourists a month since its open­ing in Septem­ber.

By in­te­grat­ing lo­cal cul­ture and tourism, the show of­fers visi­tors in Sanya a good desti­na­tion in the evening, said Tang Six­ian, deputy di­rec­tor of the city’s tourism com­mis­sion.

The Sanya gov­ern­ment also or­ga­nized a pho­to­graph con­test in part­ner­ship with a lo­cal pho­tog­ra­phers as­so­ci­a­tion in 2012.

Sun Su, head of the city’s in­for­ma­tion of­fice, said the con­test is sig­nif­i­cant for the in­te­gra­tion of tourism and cul­ture.

De­signed to en­cour­age cit­i­zens and visi­tors alike to ex­plore the beauty of the city, the event has now re­ceived about 20,000 works from nearly 2,000 con­tes­tants from China and abroad.

In ad­di­tion to nat­u­ral won­ders, their photography also re­flects age-old tra­di­tions, peo­ple’s lives as well as ur­ban build­ings.

HUANG YIMING / CHINA DAILY

A lux­ury liner at berth in Sanya. With many new at­trac­tions aug­ment­ing beach re­sorts, the city is en­joy­ing in­creas­ing recog­ni­tion among Chi­nese and in­ter­na­tional tourists.

HUANG YIMING / CHINA DAILY

Sculp­tures by Li Hongbo are among those on dis­play at the ex­hi­bi­tion called Art Sanya.

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