Trop­i­cal back­drop for wed­dings, pho­tos, hon­ey­moons

China Daily (Canada) - - BUSINESS - By HUANG YIMING huangy­im­ing@chi­nadaily.com.cn

The city of Sanya has be­come a top desti­na­tion for cou­ples to cel­e­brate wed­dings and take pho­tos.

The famed trop­i­cal coastal re­sort has sun­shine, blue sea, white beaches, palm trees, and rock for­ma­tions, all ro­man­tic el­e­ments for new­ly­weds.

Lo­cal au­thor­i­ties or­ga­nized the city’s first wed­ding fes­ti­val in 1996.

The an­nual event has since drawn hun­dreds of hon­ey­moon­ing cou­ples over a few days in De­cem­ber, said or­ga­niz­ers.

Sanya now has some 300 photography stu­dios to serve the bur­geon­ing mar­ket.

Some stu­dios and wed­ding plan­ners even have branches in ma­jor cities on the main­land as well as Hong Kong and over­seas to pro­mote Sanya wed­dings.

Sta­tis­tics show that to­tal spend­ing on cer­e­monies and photographs in the city to­taled 150 mil­lion yuan in 2012.

The fig­ure hits 1 bil­lion yuan if ac­com­mo­da­tion, travel and other ser­vices are in­cluded, said a lo­cal of­fi­cial. He ex­pects the fig­ure to dou­ble in 2015.

Sun Dong, head of the city’s tourism as­so­ci­a­tion, said com­pa­nies of­fer a large va­ri­ety of sites for shoot­ing pic­tures and have de­vel­oped in­no­va­tive wed­ding cer­e­monies.

New cou­ples can cel­e­brate on the beach, on is­lands, on yachts, un­der the wa­ter or in hot air bal­loons.

Pack­age deals that in­clude the wed­ding photography, cer­e­mony and hon­ey­moon ho­tel are also avail­able in Sanya.

The Sanya Tourism As­so­ci­a­tion es­tab­lished a com­mis­sion on Oct 31 to fur­ther boost de­vel­op­ment of the city’s wed­ding tours.

It plans to en­cour­age co­op­er­a­tion among photography stu­dios, wed­ding plan­ners, tourist des­ti­na­tions and ho­tels.

Lu Zhiyuan, head of the Hainan Tourism Com­mis­sion, called for es­tab­lish­ment of ser­vice stan­dards to en­sure Sanya con­tin­ues to gain pop­u­lar­ity with new­ly­weds from China and other parts of the world.

SHI YUE­BIN / FOR CHINA DAILY

A young cou­ple’s wed­ding was un­der­wa­ter in Sanya.

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