Full steam ahead for Shang­hai Dis­ney in 2015

China Daily (Canada) - - CHINA - By ZHOU WENTING in Shang­hai zhouwent­ing@chi­nadaily.com.cn

Shang­hai Dis­ney Re­sort will have com­pleted op­er­a­tional plans this year for traf­fic and safety, as well as cop­ing with a flock of visi­tors ahead of the re­sort’s open­ing at the end of 2015.

“We’ll make plans tak­ing into con­sid­er­a­tion the par­tic­u­lars of the do­mes­tic mar­ket based on the ex­pe­ri­ence of hold­ing the 2010 Shang­hai World Expo,” said Fan Xip­ing, chair­man of Dis­ney’s Chi­nese joint ven­ture part­ner in Shang­hai Dis­ney Re­sort, Shang­hai Shendi Group.

“For ex­am­ple, large vis­i­tor flows are ex­pected dur­ing the Na­tional Day hol­i­day and the week­end af­ter the na­tional col­lege en­trance exam,” Fan said on Wed­nes­day.

“We’ll be com­mit­ted to en­sur­ing a safe and or­derly op­er­a­tion, es­pe­cially when there’s a huge vis­i­tor flow or bad weather, to keep the best ser­vice stan­dards and create an im­mer­sive and un­for­get­table ex­pe­ri­ence for guests,” said Fan.

Con­struc­tion of six themed zones in the re­sort as well as two Dis­ney-themed ho­tels and re­tail, din­ing and en­ter­tain­ment dis­tricts are also on track in the 3.9-square kilo­me­ter re­sort in Pudong.

Con­struc­tion of a “moun­tain”, an at­trac­tion in the re­sort’s Magic King­dom-style theme park, started last week. The moun­tain will be the se­cond high­est struc­ture at Shang­hai Dis­ney Re­sort af­ter the En­chanted Sto­ry­book Cas­tle. On com­ple­tion, it will stand as the high­est moun­tain in Pudong, ac­cord­ing to the pub­lic com­mu­ni­ca­tions depart­ment of Shang­hai Dis­ney Re­sort.

“The main projects in Dis­ney­land will be com­pleted this year and peo­ple will see the out­lines of the cas­tles and themed lands,” Fan said.

They are also pro­mot­ing the de­vel­op­ment of sur­round­ing projects in the Shang­hai In­ter­na­tional Tourism and Re­sorts Zone, which will in­clude an out­let com­plex and eco­log­i­cal gar­dens.

Some po­lit­i­cal ad­vis­ers urged Shang­hai to in­tro­duce more world-class cul­tural and en­ter­tain­ment projects to build the zone into an in­ter­na­tional at­trac­tion.

“The Shang­hai tourism depart­ment may talk to more first-class projects that have global recog­ni­tion, who I be­lieve will be in­ter­ested and con­fi­dent of the prospects of the zone in Shang­hai, to build the city into a des­ti­na­tion for trav­el­ers from around the world,” said Guo Guangchang, a mem­ber of the Shang­hai Com­mit­tee of the Chi­nese Peo­ple’s Po­lit­i­cal Con­sul­ta­tive Con­fer­ence and chair­man of Fo­sun In­ter­na­tional, which is in­volved in in­dus­trial op­er­a­tions and as­set man­age­ment.

These projects should be com­ple­men­tary to Dis­ney­land so that visi­tors will have rich and novel ex­pe­ri­ences, he said.

Chen Chao, an­other com­mit­tee mem­ber, said pres­ti­gious cul­tural in­flu­ence is an im­por­tant fac­tor when tourists look for a des­ti­na­tion.


Visi­tors take pho­tos of Mickey and Min­nie Mouse at the ex­hi­bi­tion com­mem­o­rat­ing the Walt Dis­ney Com­pany’s 90th an­niver­sary in Zhengda Square in Shang­hai on Dec 18, 2013.

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