Depart­ment store ring­ing in Chi­nese new year with glam­our

At Bloo­min­dale’s lo­ca­tions na­tion­wide, more than 190 sales staff bilin­gual in Chi­nese

China Daily (Canada) - - ACROSSAMERICA - By CHEN JIA in San Fran­cisco chen­jia@chi­nadai­lyusa.com

US depart­ment store Bloom­ing­dale’s will wel­come Chi­nese shop­pers in style dur­ing the Spring Fes­ti­val this weekend, with a range of in-store ac­tiv­i­ties tai­lored for the Chi­nese hol­i­day.

“As a com­pany rooted in fam­ily and tra­di­tion, we look for­ward to once again cel­e­brat­ing both the Chi­nese New Year and the en­tire Chi­nese cul­ture that is deeply rooted in his­tory,” said Tony Spring, Bloom­ing­dale’s pres­i­dent and COO, and newly ap­pointed chair­man and CEO ef­fec­tive Feb 1, 2014.

“We wel­come Chi­nese shop­pers and tourists, along with all of our loyal shop­pers, to join the fes­tiv­i­ties as we cel­e­brate the Year of the Horse,” he said.

Ac­tiv­i­ties at Bloom­ing­dale’s var­i­ous lo­ca­tions will in­clude red en­ve­lope prize give­aways, lion dance per­for­mances, live mu­si­cal per­for­mances, a Lo Mein Noo­dle-pulling dance with Chef Tony Wu of M.Y. China, Chi­nese con­tor­tion­ist per­for­mances and Chi­nese Zo­diac read­ings.

“At Bloom­ing­dale’s lo­ca­tions na­tion­wide, there are 193 Chi­ne­ses­peak­ing as­so­ci­ates (both Man­darin­speak­ing and Can­tonese-speak­ing), avail­able to make your shop­ping ex­pe­ri­ence like no other in the world,” said Cati Gal­lardo, who works for the Bloom­ing­dale’s pub­lic re­la­tions depart­ment.

This Thurs­day through Sun­day, se­lect stores will give away en­velopes filled with prizes in­clud­ing a lim­it­ededi­tion Year of the Horse tote bag, or bMoney card in a de­nom­i­na­tion of $8, $88, or $888, num­bers that in­di­cate “good luck” and “for­tune-mak­ing” in Chi­nese cul­ture. The par­tic­i­pat­ing shops in Bloom­ing­dale’s red en­ve­lope give­away are: Bloom­ing­dale’s 59th Street, North Michi­gan Av­enue, San Fran­cisco Cen­tre, and South Coast Plaza.

A wel­come guide­book will also be avail­able in sim­pli­fied Chi­nese at lo­ca­tions in New York, Chicago, Costa Mesa, and San Fran­cisco.

As Amer­ica’s na­tion­wide, full-line, up­scale depart­ment store and a di­vi­sion of Macy’s, Inc, Bloom­ing­dale was founded in 1872 and cur­rently op­er­ates 37 Bloom­ing­dale’s depart­ment stores and 13 Bloom­ing­dale’s out­let stores in New York, New Jersey, Mas­sachusetts, Penn­syl­va­nia, Mary­land, Vir­ginia, Illi­nois, Ge­or­gia, Florida, New Hamp­shire, Cal­i­for­nia and Texas.

“It’s so sur­pris­ing to find so many spe­cial pieces for my wardrobe and home cel­e­brat­ing Chi­nese cul­ture at Bloom­ing­dale’s,” said Vicky Wong, a Chi­nese trav­eler to San Fran­cisco, in an in­ter­view with China Daily.

On her shop­ping wish list at Bloom­ing­dale’s this year were var­i­ous horsethemed items in­clud­ing Olivia Riegel’s horse bot­tle stop­per and Longchamp’s Year of the Horse tote.

MAY ZHOU / CHINA DAILY

Con­gress­man Al Green along with Con­gress­woman Grace Meng (3rd and 2nd from left) praises ini­tia­tives from mem­bers of In­ter­na­tional Lead­er­ship Foun­da­tion (ILF) last Satur­day in Houston. Oth­ers in the photo are (from right): ILF Ad­vi­sor Hsu Shu-ying, ILF CEO Chiling Tong, ILF Houston Chair­woman Lee­shan Bir­ney; ILF Ad­vi­sor Grace Song.

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