Alibaba’s new web­site aims at US con­sumers

China Daily (Canada) - - NEWSCAPSULE -

Alibaba Group Hold­ing Ltd is plan­ning an e-com­merce push into the United States with a new web­site called “11 Main,’’ which will fea­ture tech­nol­ogy items, jew­elry and fash­ion goods from sell­ers who are “hand-picked” shop own­ers.

Through US-based sub­sidiaries Ven­dio and Auc­tiva, Alibaba will un­veil the vir­tual mar­ket­place that is un­der con­struc­tion, the com­pany con­firmed. Alibaba did not spec­ify whether the site will fol­low the ex­am­ple of its own com­merce plat­form, which tar­gets in­traen­trepreneur businesses, or fea­ture a Tmall-like busi­nessto-cus­tomer site.

Ac­cord­ing to Alibaba, the de­ci­sion to tap into bou­tique e-com­merce was gen­er­ated by Ven­dio and Auc­tiva, two firms ac­quired by the group’s busi­ness-to-busi­ness unit in 2010.

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