Alibaba’s new website aims at US consumers
Alibaba Group Holding Ltd is planning an e-commerce push into the United States with a new website called “11 Main,’’ which will feature technology items, jewelry and fashion goods from sellers who are “hand-picked” shop owners.
Through US-based subsidiaries Vendio and Auctiva, Alibaba will unveil the virtual marketplace that is under construction, the company confirmed. Alibaba did not specify whether the site will follow the example of its own commerce platform, which targets intraentrepreneur businesses, or feature a Tmall-like businessto-customer site.
According to Alibaba, the decision to tap into boutique e-commerce was generated by Vendio and Auctiva, two firms acquired by the group’s business-to-business unit in 2010.