Internet is most trusted source for car-buyers
Car- buying decisions in China are far more likely to be influenced by commentaries on social media websites and online reviews than in the US, according to a study.
And television ads have a bigger influence on US buyers than in China, according to the study conducted by UK market research firm TNS. Americans also are more trusting of information provided by automobile dealerships than Chinese, the study found.
Almost four in 10, or 38 per cent, of US buyers cited dealers as their most reliable information source, compared with just 26 percent, of Chinese buyers.
TNS’s Automotive Path to Purchase Study tracked the pre-buying activity of more than 1,000 consumers who said they would buy a new vehicle within four to six months.