In­ter­net is most trusted source for car-buy­ers

China Daily (Canada) - - NEWSCAPSULE -

Car- buy­ing de­ci­sions in China are far more likely to be in­flu­enced by com­men­taries on so­cial me­dia web­sites and on­line re­views than in the US, ac­cord­ing to a study.

And tele­vi­sion ads have a big­ger in­flu­ence on US buy­ers than in China, ac­cord­ing to the study con­ducted by UK mar­ket re­search firm TNS. Amer­i­cans also are more trust­ing of in­for­ma­tion pro­vided by au­to­mo­bile deal­er­ships than Chi­nese, the study found.

Al­most four in 10, or 38 per cent, of US buy­ers cited deal­ers as their most re­li­able in­for­ma­tion source, com­pared with just 26 per­cent, of Chi­nese buy­ers.

TNS’s Au­to­mo­tive Path to Pur­chase Study tracked the pre-buy­ing ac­tiv­ity of more than 1,000 con­sumers who said they would buy a new ve­hi­cle within four to six months.

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