Shang­hai Dis­ney names Pep­siCo, Mas­ter Kong as drink sup­pli­ers

China Daily (Canada) - - BUSINESS - By MY YI mayi@chi­

Shang­hai Dis­ney Re­sort an­nounced on Feb 27 that Pep­siCo and Tingyi Hold­ing (Mas­ter Kong) will be­come its pri­mary bev­er­age sup­pli­ers.

In ad­di­tion to pro­vid­ing a wide va­ri­ety of bev­er­age prod­ucts, Pep­siCo and Tingyi Hold­ing will have an in­te­grated brand pres­ence at key lo­ca­tions within the re­sort. They will also co­op­er­ate on mar­ket­ing cam­paigns to pro­mote their prod­ucts and the re­sort.

“Shang­hai Dis­ney Re­sort will be a truly mag­i­cal des­ti­na­tion for con­sumers through­out China and around the world,” said Parinya Kit­jatana­pan, pres­i­dent of Pep­siCo Greater China Re­gion Bev­er­ages.

“Pep­siCo is thrilled to be part of the re­sort’s de­vel­op­ment and to have the op­por­tu­nity to in­te­grate our brands into the Dis­ney ex­pe­ri­ence. We are proud to work with Shang­hai Dis­ney Re­sort to show­case our brand ex­cel­lence and will sup­port this al­liance with the full power of our prod­uct port­fo­lio, our mar­ket­ing ca­pa­bil­i­ties, and our in­no­va­tion and de­sign teams.”

Gen­eral Man­ager of Shang­hai Dis­ney Re­sort Mike Craw­ford said that Pepsi and Mas­ter Kong are beloved brands through­out China and a great fit for Shang­hai Dis­ney Re­sort.

“This al­liance en­sures that our guests can en­joy their fa­vorite bev­er­ages dur­ing their visit, and it com­ple­ments our ef­forts to pro­vide high­qual­ity, mem­o­rable va­ca­tion ex­pe­ri­ences for our guests.”

Pep­siCo plans to de­velop in­no­va­tive bev­er­age equip­ment for the re­sort. In ad­di­tion to prod­uct dis­tri­bu­tion and cross- pro­mo­tion, the re­sort will also work with Pep­siCo’s Asia R&D Cen­ter in Shang­hai to de­velop a unique and in­no­va­tive din­ing ex­pe­ri­ence. The cen­ter, which opened in Novem­ber 2012, is Pep­siCo’s largest R&D fa­cil­ity out­side North Amer­ica.

Pep­siCo and Tingyi Hold­ing formed their strate­gic al­liance in March 2012 and to­gether they form the largest bev­er­age provider in the na­tion, pro­vid­ing a full range of Pep­siCo and Mas­ter Kong­branded prod­ucts.

Shang­hai Dis­ney Re­sort, the first Dis­ney re­sort in the Chi­nese main­land, is lo­cated in Pudong and will open at the end of 2015.

The re­sort will in­clude a park de­signed in the rich tra­di­tion of Dis­ney­land theme parks around the world with a charm­ing Chi­nese touch, two themed ho­tels, a large re­tail, din­ing and en­ter­tain­ment venue and an ar­ray of re­cre­ation fa­cil­i­ties.


Pres­i­dent of Pep­siCo Greater China Re­gion Bev­er­ages Parinya Kit­jatana­pan (left), Gen­eral Man­ager of Shang­hai Dis­ney Re­sort Mike Craw­ford (mid­dle) and Ko Yuan-Ta, CEO of Tingyi Hold­ing, at­tended the sign­ing cer­e­mony on Feb 27.

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