Shanghai Disney names PepsiCo, Master Kong as drink suppliers
Shanghai Disney Resort announced on Feb 27 that PepsiCo and Tingyi Holding (Master Kong) will become its primary beverage suppliers.
In addition to providing a wide variety of beverage products, PepsiCo and Tingyi Holding will have an integrated brand presence at key locations within the resort. They will also cooperate on marketing campaigns to promote their products and the resort.
“Shanghai Disney Resort will be a truly magical destination for consumers throughout China and around the world,” said Parinya Kitjatanapan, president of PepsiCo Greater China Region Beverages.
“PepsiCo is thrilled to be part of the resort’s development and to have the opportunity to integrate our brands into the Disney experience. We are proud to work with Shanghai Disney Resort to showcase our brand excellence and will support this alliance with the full power of our product portfolio, our marketing capabilities, and our innovation and design teams.”
General Manager of Shanghai Disney Resort Mike Crawford said that Pepsi and Master Kong are beloved brands throughout China and a great fit for Shanghai Disney Resort.
“This alliance ensures that our guests can enjoy their favorite beverages during their visit, and it complements our efforts to provide highquality, memorable vacation experiences for our guests.”
PepsiCo plans to develop innovative beverage equipment for the resort. In addition to product distribution and cross- promotion, the resort will also work with PepsiCo’s Asia R&D Center in Shanghai to develop a unique and innovative dining experience. The center, which opened in November 2012, is PepsiCo’s largest R&D facility outside North America.
PepsiCo and Tingyi Holding formed their strategic alliance in March 2012 and together they form the largest beverage provider in the nation, providing a full range of PepsiCo and Master Kongbranded products.
Shanghai Disney Resort, the first Disney resort in the Chinese mainland, is located in Pudong and will open at the end of 2015.
The resort will include a park designed in the rich tradition of Disneyland theme parks around the world with a charming Chinese touch, two themed hotels, a large retail, dining and entertainment venue and an array of recreation facilities.
President of PepsiCo Greater China Region Beverages Parinya Kitjatanapan (left), General Manager of Shanghai Disney Resort Mike Crawford (middle) and Ko Yuan-Ta, CEO of Tingyi Holding, attended the signing ceremony on Feb 27.