Con­sumers go on­line for lower prices: re­port

China Daily (Canada) - - NEWSCAPSULE -

Chi­nese con­sumers are in­creas­ingly us­ing the In­ter­net for their shop­ping needs, pri­mar­ily driven by cheaper prices on­line, ac­cord­ing to find­ings from the ac­count­ing firm KPMG.

Growth in e-com­merce for busi­ness-to-busi­ness and con­sumer-to-con­sumer chan­nels is “ex­plo­sive” and the num­ber of on­line trans­ac­tions is ex­pand­ing rapidly to keep up with the cus­tomers’ de­mands, KPMG said in its lat­est re­port China’s Con­nected Con­sumers.

In a sur­vey con­ducted in Oc­to­ber 2013, KPMG asked 10,200 lux­ury con­sumers based in 90 cities across China about their spend­ing habits dur­ing the past 12 months. Re­spon­dents were be­tween 18 and 50 years old.

Re­spon­dents said they shop on­line be­cause the avail­able goods are cheaper than in their brick and mor­tar store coun­ter­parts and it is is more con­ve­nient, ac­cord­ing to the re­port.

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