Shanghai Media, Disney sign a movie deal
Shanghai Media Group Pictures, a subsidiary of Shanghai Media Group, and Walt Disney Studios signed a multi-year agreement to develop movies under the Disney brand.
The films will be released in China and other markets.
Disney Studios, a unit of The Walt Disney Co, would pair writers from the United States who specialize in action, adventures and fantasy to work with writers and filmmakers in China.
The jointly produced films will feature Chinese elements, meaning they can be made locally while targeting international markets.
China’s film business is expanding rapidly, and it’s the world’s second-biggest movie market behind the US.
Disney has made many efforts to break into the Chinese film market. One of those efforts was the 2013 superhero film, Iron Man 3.