Shang­hai Me­dia, Dis­ney sign a movie deal

China Daily (Canada) - - NEWSCAPSULE -

Shang­hai Me­dia Group Pic­tures, a sub­sidiary of Shang­hai Me­dia Group, and Walt Dis­ney Stu­dios signed a multi-year agree­ment to de­velop movies un­der the Dis­ney brand.

The films will be re­leased in China and other mar­kets.

Dis­ney Stu­dios, a unit of The Walt Dis­ney Co, would pair writ­ers from the United States who spe­cial­ize in ac­tion, ad­ven­tures and fan­tasy to work with writ­ers and film­mak­ers in China.

The jointly pro­duced films will fea­ture Chi­nese el­e­ments, mean­ing they can be made lo­cally while tar­get­ing in­ter­na­tional mar­kets.

China’s film busi­ness is ex­pand­ing rapidly, and it’s the world’s sec­ond-big­gest movie mar­ket be­hind the US.

Dis­ney has made many ef­forts to break into the Chi­nese film mar­ket. One of those ef­forts was the 2013 su­per­hero film, Iron Man 3.

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