Use Net to pro­mote China

China Daily (Canada) - - COMMENT -

The news of the ex­tra-mar­i­tal af­fair of ac­torWen Zhang, who hardly qual­i­fies as an A-lis­ter in China, was sur­pris­ingly cov­ered by some ma­jor in­ter­na­tional me­dia out­lets such as BBC. The de­vel­op­ment re­veals some in­ter­est­ing points in re­gard to the sig­nif­i­cance of the In­ter­net and so­cial me­dia, says an ar­ti­cle in Guangzhou Daily. Ex­cerpts:

The In­ter­net and so­cial me­dia are play­ing vi­tal roles in pro­mot­ing China and high­light­ing China-re­lated news. The In­ter­net ap­pears to have be­come the prime ref­er­ence point for many for­eign­ers to un­der­standChina, whileChi­nese so­cial me­dia such as Sina Weibo have added thrust to many de­bates on im­por­tant topics and even­tu­ally drawn global at­ten­tion.

In the Wen scan­dal, mil­lions of re­posts and com­ments on his apol­ogy to his wife via mi­cro blog not only at­tracted an un­prece­dented num­ber of hits, but also aroused the in­ter­est of the in­ter­na­tional me­dia. The same rules could be ap­plied to the global ap­peal of the Repub­lic of Korea’s Gangnam Style that went vi­ral across the world in 2012.

An­other fact worth not­ing is the lack of sym­me­try in the in­ter­ac­tion of Chi­nese and for­eign­ers in cy­berspace. Chi­ne­seNet users re­port and dis­cuss far more news and de­vel­op­ments from the West than what their Western coun­ter­parts do with news emerg­ing from China. For in­stance, sub­ti­tle trans­la­tion groups in­China com­pete with each other to com­plete mul­ti­lin­gual sub­ti­tles of the lat­est episodes of pop­u­lar Amer­i­can TV se­ries.

In con­trast, ac­cord­ing to a Google search, Diaoyu Is­lands— The Truth, a doc­u­men­tary made in theUS, was de­lib­er­ately ig­nored by some English main­stream me­dia out­lets for ac­knowl­edg­ing that the Diaoyu Is­lands are an undis­putable part of China.

Thus to help the rest of the world to bet­ter and ob­jec­tively un­der­stand China, we should make bet­ter use of the in­ter­na­tional me­dia and the In­ter­net.

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