Len­ovo to build 2,000 smart-TV stores

China Daily (Canada) - - NEWSCAPSULE -

Len­ovo Group Ltd, the world’s largest per­sonal com­puter maker, is plan­ning to build around 2,000 brick-and-mor­tar smart-tele­vi­sion stores in China by the end of the year to boost sales of its newly re­leased TV prod­ucts.

The smart TVs will rely on e-com­merce web­sites to gain mar­ket share in tier-one to tier-three cities, ac­cord­ing to the com­pany.

“We have a dif­fer­ent ap­proach in lower-tiered cities be­cause on­line shop­ping in these ar­eas is not as de­vel­oped as it is in large me­trop­o­lises,” said David Ren, head of the smart TV unit at Len­ovo China.

The stores will cover 90 per­cent of around 2,000 coun­ties in China by the end of this year, Ren added.

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