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China Daily (Canada) - - LIFE -

We feel that Chengdu is an area that has proven trade record. We al­ready have shows here and al­ready have worked to­gether. WANG GUO­HONG PRES­I­DENT REED EX­HI­BI­TIONS CHINA

nitely will be look­ing around Chengdu.

“In fact, our intermediate ob­jec­tive is the Sichuan mar­ket, and of course the big­ger goal is the western Chi­nese mar­ket,” Wang said.

“We must sup­port any pro­posal to launch a new ex­hi­bi­tion with many facts.

“For ex­am­ple, we need to know the pop­u­la­tion and the mar­ket scale be­fore or­ga­niz­ing an an­i­ma­tion show,” he said.

This is not the com­pany’s first foray into Chengdu. It has or­ga­nized many ses­sions of the NERCON West China Elec­tron­ics Fair in the city.

“We feel that Chengdu is an area that has proven trade record. We al­ready have shows here and al­ready have worked to­gether.

“This is not some­thing to­tally new that we are do­ing here, but some­thing that we need to en­hance and im­prove. We al­ready know the back­ground,” he said.

Wang also added that Chengdu has a range of com­pelling con­di­tions in its mar­kets, the in­dus­trial foun­da­tion, air trans­port, govern­ment ser­vices and city at­trac­tions.

In con­trast to its co­op­er­a­tion with the Shang­hai In­ter­na­tional Trade Pro­mo­tion Coun­cil, Reed Ex­hi­bi­tions China will work with the Chengdu bureau to de­velop more events that are in line with the lo­cal con­di­tions.

“There are a lot of ar­eas that we can ex­plore deeper and some are un­der re­search right now,” Wang said.

“We will set up an of­fice here when the com­pany can or­ga­nize six or seven events yearly.”

In ad­di­tion to at­tract more high-pro­file event or­ga­niz­ers this year, the Chengdu au­thor­i­ties will also make more ef­fort to im­prove the in­dus­trial en­vi­ron­ment and cre­ate branded ex­hi­bi­tions.

In 2013, Chengdu held 503 ma­jor events, in­clud­ing 105 in­ter­na­tional con­ven­tions and 53 in­ter­na­tional ex­hi­bi­tions.

To­gether, those events gen­er­ated di­rect in­come of some 6 bil­lion yuan ($964 mil­lion), up

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