We feel that Chengdu is an area that has proven trade record. We already have shows here and already have worked together. WANG GUOHONG PRESIDENT REED EXHIBITIONS CHINA
nitely will be looking around Chengdu.
“In fact, our intermediate objective is the Sichuan market, and of course the bigger goal is the western Chinese market,” Wang said.
“We must support any proposal to launch a new exhibition with many facts.
“For example, we need to know the population and the market scale before organizing an animation show,” he said.
This is not the company’s first foray into Chengdu. It has organized many sessions of the NERCON West China Electronics Fair in the city.
“We feel that Chengdu is an area that has proven trade record. We already have shows here and already have worked together.
“This is not something totally new that we are doing here, but something that we need to enhance and improve. We already know the background,” he said.
Wang also added that Chengdu has a range of compelling conditions in its markets, the industrial foundation, air transport, government services and city attractions.
In contrast to its cooperation with the Shanghai International Trade Promotion Council, Reed Exhibitions China will work with the Chengdu bureau to develop more events that are in line with the local conditions.
“There are a lot of areas that we can explore deeper and some are under research right now,” Wang said.
“We will set up an office here when the company can organize six or seven events yearly.”
In addition to attract more high-profile event organizers this year, the Chengdu authorities will also make more effort to improve the industrial environment and create branded exhibitions.
In 2013, Chengdu held 503 major events, including 105 international conventions and 53 international exhibitions.
Together, those events generated direct income of some 6 billion yuan ($964 million), up