WED­DING BELLS WILL SOAR

China Daily (Canada) - - IN DEPTH -

A pri­vate jet char­ter is of­fer­ing China’s su­per rich a wed­ding ex­pe­ri­ence that doesn’t come cheap.

Shang­hai-based event plan­ner High­life Asia Group an­nounced last month that it is part­ner­ing with Amer­i­can pri­vate-jet char­ter com­pany AVICUS to cre­ate wed­ding pack­ages tar­get­ing China’s af­flu­ent.

The com­pany of­fers a very “aus­pi­cious” pack­age start­ing at 68,888 yuan ($11,000) per per­son for a char­ter of 26 people.

“It’s a chance to wow fam­ily and friends and put on a big­ger and bet­ter wed­ding than any be­fore, as well as open­ing up the world for fam­ily mem­bers who may not yet have much global ex­pe­ri­ence,” said Mark Byrne, CEO of High­life Asia Group.

Byrne said he is op­ti­mistic that af­flu­ent Chi­nese cou­ples will pay the price.

“Even if you are trav­el­ing in first class on a commercial air­line, you are still sub­ject to the same queues, de­lays, and op­er­a­tional de­ci­sions as any­one in econ­omy,” said Byrne, adding that their ser­vice of­fers the flex­i­bil­ity of time with no lines at check-in or im­mi­gra­tion, a de­par­ture of one’s choos­ing, and no de­lays.

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