Premier’s candy purchase sparks sales boom
The secret to increasing sales in China may be to get a top leader to purchase your goods.
On April 11, Premier Li Keqiang visited a convenience store in Haikou, capital of Hainan province, and bought a package of coconut crisps and coconut milk rolls that cost 19 yuan ($3.05).
News of Li’s purchase spurred a shopping frenzy among consumers seeking the “Premier Package”, the two snack foods produced by Wenchang Chunguang Foodstuffs, a local food manufacturer. Wu Sisi, a sales manager at the company, said sales of the two products have been extremely high since then.
“By May 10, we sold more than 1 million sets of the package within a month, almost the same amount we sold in all of last year,” he said.
With approximately 100,000 bees covering him, Ruan Liangming set a new Guinness World Record for keeping bees for the longest time over his upper body: 53 minutes and 34 seconds. He set the record on Tuesday in Yichun city of East China’s Jiangxi province.