Pre­mier’s candy pur­chase sparks sales boom

China Daily (Canada) - - NEWSCAPSULE -

The se­cret to in­creas­ing sales in China may be to get a top leader to pur­chase your goods.

On April 11, Pre­mier Li Ke­qiang vis­ited a con­ve­nience store in Haikou, cap­i­tal of Hainan prov­ince, and bought a pack­age of co­conut crisps and co­conut milk rolls that cost 19 yuan ($3.05).

News of Li’s pur­chase spurred a shop­ping frenzy among con­sumers seek­ing the “Pre­mier Pack­age”, the two snack foods pro­duced by Wen­chang Chun­guang Food­stuffs, a lo­cal food man­u­fac­turer. Wu Sisi, a sales man­ager at the com­pany, said sales of the two prod­ucts have been ex­tremely high since then.

“By May 10, we sold more than 1 mil­lion sets of the pack­age within a month, al­most the same amount we sold in all of last year,” he said.


With ap­prox­i­mately 100,000 bees cov­er­ing him, Ruan Liang­ming set a new Guin­ness World Record for keep­ing bees for the long­est time over his up­per body: 53 min­utes and 34 sec­onds. He set the record on Tues­day in Yichun city of East China’s Jiangxi prov­ince.

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