Part­ner­ship could cre­ate ex­hi­bi­tion pow­er­house

China Daily (Canada) - - CHINA - By XU XIAO xuxiao@chi­nadaily.com.cn

Chengdu’s ex­hi­bi­tion in­dus­try looks set to strengthen af­ter the city signed a me­moran­dum with UBM, the world’s sec­ond largest ex­hi­bi­tion com­pany.

The Chengdu Bureau of Ex­po­si­tion com­pleted the deal on May 29, dur­ing the third Bei­jing Fair for Trade in Ser­vices.

Fu Yonglin, deputy ma­jor of Chengdu, and Tim Cob­bold, chief ex­ec­u­tive of­fi­cer of UBM, wit­nessed the pro­ject­sign­ing cer­e­mony.

“The strate­gic co­op­er­a­tion me­moran­dum signed be­tween UBM and Chengdu Ex­po­si­tion Bureau for­mal­ized a co­op­er­a­tion that has al­ready been tak­ing place for sev­eral years be­tween UBM and Chengdu,” said Philip Chap­nick, group chief rep­re­sen­ta­tive of UBM China.

“This me­moran­dum is an­other step along the road to ex­tend­ing our busi­ness west­ward and seek­ing to deepen our in­volve­ment in Chengdu. Our goal is to work closely with the city to de­ter­mine the best types of ex­hi­bi­tion and re­sources from both par­ties to build world class leading ex­hi­bi­tion events,” Chap­nick said.

Chengdu has part­nered with world-renowned ex­hi­bi­tion com­pa­nies be­fore in deals in­clud­ing the Chi­nese op­er­a­tions of Ger­man’s Koel­n­messe and Bri­tain’s Reed Ex­hi­bi­tions.

“In­ter­na­tion­al­iza­tion is the gap be­tween Chengdu’s ex­hi­bi­tion in­dus­try and that of the coun­try’s front run­ners. This is also where our po­ten­tial lies,” said Mu Tao, di­rec­tor of the Chengdu Bureau of Ex­po­si­tion.

“To strengthen co­op­er­a­tion with world-renowned ex­hi­bi­tion com­pa­nies is the way for us to speed up de­vel­op­ment. Such part­ner­ships can help Chengdu share the in­ter­na­tional gi­ants’ in­for­ma­tion and re­sources and broaden in­ter­na­tional co­op­er­a­tion, ” he said.

UBM has never signed a co­op­er­a­tion agree­ment with a Chi­nese city be­fore so the Chengdu me­moran­dum marks a mile­stone.

Chap­nick said that UBM ran a suc­cess­ful edi­tion of Routes Aisa in Chengdu in 2012. That was his first visit to the city, where he said he “ex­pe­ri­enced first-hand, not only the great as­sets of the city, but the ex­per­tise and pro­fes­sion­al­ism of the ex­hi­bi­tion bureau and lo­cal govern­ment of­fi­cials.”

Chap­nick said UBM selected Chengdu as a strate­gic part­ner for sev­eral rea­sons.

He said firstly, Chengdu was one of the most im­por­tant Chi­nese gate­ways to the West, a key part of the mod­ern Silk Road that con­nects China to Euro­pean and Asian economies.

“It has ex­cel­lent ex­hi­bi­tion fa­cil­i­ties, a ro­bust trans­porta­tion in­fra­struc­ture, in­clud­ing the largest rail­way hub in south­ern China, a mod­ern and de­vel­op­ing air­port with good and in­creas­ingly im­por­tant in­ter­na­tional con­nec­tiv­ity, and great ho­tels and vis­i­tors’ serv­ing fa­cil­i­ties,” he said.

Chap­nick also said that due to the am­bas­sado­rial work of the panda com­mu­nity, Chengdu was in­creas­ingly well known to the in­ter­na­tional com­mu­nity, who is start­ing to view it as a prime des­ti­na­tion.

He said that Chengdu had the po­ten­tial to be­come the most im­por­tant ex­hi­bi­tion hub in West China.

Chap­nick said the sec­ond rea­son for choos­ing Chengdu was that the city has a pop­u­la­tion of more than 10 mil­lion. It has a strongly de­vel­op­ing econ­omy in key sec­tors in­clud­ing high tech, au­to­mo­tive, agribusi­ness, phar­ma­ceu­ti­cals, food and bev­er­age, lo­gis­tics and re­search.

Sta­tis­tics showed that more than 20 per­cent of the world’s top 500 com­pa­nies have fa­cil­i­ties in Chengdu. Many of these set up re­search and de­vel­op­ment fa­cil­i­ties to take ad­van­tage of the city’s rep­u­ta­tion for learn­ing and ed­u­ca­tion.

Chap­nick noted that the third rea­son was that Chengdu was a laid-back city and people en­joyed good life­styles.

“That at­ten­tion to qual­ity of life nat­u­rally has an im­pact in an in­dus­try that is highly de­pen­dent on the qual­ity of per­sonal ser­vice,” he said.

“The Chengdu people un­der­stand deeply what it means to pro­vide high qual­ity ser­vice and make an ex­pe­ri­ence the best it can be,” he added.

Chap­nick said his UBM col­leagues who had ex­pe­ri­enced the city were im­pressed with the pro­fes­sion­al­ism, spirit, drive and high cal­iber of the people they met and worked with in Chengdu.

“We think Chengdu un­der­stands what qual­ity in a ser­vice in­dus­try means. From the pro­fes­sion­als we have met in the city’s ex­po­si­tion bureau, through to the cater­ers and stand con­struc­tors and the servers at tea houses, Chengdu is a city with the right at­ti­tude for ser­vice in­dus­tries — like ex­hi­bi­tions — to do well,”

To strengthen co­op­er­a­tion with world-renowned ex­hi­bi­tion com­pa­nies is the way for us to speed up de­vel­op­ment. Such part­ner­ships can help Chengdu share the in­ter­na­tional gi­ants’ in­for­ma­tion and re­sources and broaden in­ter­na­tional co­op­er­a­tion.” MU TAO DI­REC­TOR OF CHENGDU BUREAU OF EX­PO­SI­TION

he said.

This Ma r ch, UBM an­nounced that af­ter three rounds of in­tense com­pe­ti­tion with four other air­ports, Chengdu Shuan­gliu In­ter­na­tional Air­port was selected to host World Routes 2016.

Chap­nick said in com­ing years UBM could cre­ate new events specif­i­cally for the city.

“We be­lieve that Chengdu is a great city — and has huge po­ten­tial to be­come the ex­hi­bi­tion pow­er­house for South­ern China,” he said.

Jimé Essink (left, first row), pres­i­dent and chief ex­ec­u­tive of­fi­cer of UBM Asia, and Mu Tao (right, first row), di­rec­tor of the Chengdu Bureau of Ex­po­si­tion, signed the co­op­er­a­tion agree­ment on May 27. Fu Yonglin (right, sec­ond row), deputy ma­jor of Chengdu, and Tim Cob­bold (left, sec­ond row), chief ex­ec­u­tive of­fi­cer of UBM, wit­nessed the project-sign­ing cer­e­mony.

The 22nd World Route De­vel­op­ment Fo­rum will be held in Chengdu’s Shuan­gliu In­ter­na­tional Air­port.

Philip Chap­nick, group chief rep­re­sen­ta­tive of UBM China.

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